CASE STUDY: THE PEPSI REFRESH PROJECT 2 Abstract This study aims to describe the successes and failures of the Pepsi Refresh Project and corresponding implications for other corporate social responsibility (CSR) projects seeking to employ information and communications technology (ICT) competitions, crowdsourcing and social media narratives as a means for production of ideas or tasks. The Knight Foundation’s (2009) seven key components of ICT competitions will be used as a framework
Words: 3931 - Pages: 16
own products. For example the soft drinks coke manufactured by Coca-Cola and Pepsi by PepsiCo can be considered to have the same taste but they are marketed differently and set apart by the brands that make them. “Both companies are continuously trying to develop a perceived product differentiation with their consumers, Coca-Cola has created a family-friendly image by utilizing the polar bear and Santa as its identifier in their advertising campaigns. Pepsi, on the other hand, positioned itself as
Words: 1970 - Pages: 8
Coca Cola was one of the Leading brand during 1970’s, made to exit due to foreign policies. After re-entering a hiatus of 16 years, Coco Cola has reached to each and every corner of India. Being one of the largest beverage companies in India, Coca Cola is now available through length and breadth of India. An Introduction to Coca Cola India:- Coca cola is a well-known American beverage giant, which sells concentrated soft drink worldwide. The journey for Coca cola begins when Pharma Scientist
Words: 1735 - Pages: 7
ROBERT F. HARTLEY • Cindy Claycomb 12th Edition T W E L F T H E D I T I O N MARKETING MISTAKES AND SUCCESSES Robert F. Hartley Late of Cleveland State University Cindy Claycomb Wichita State University VICE PRESIDENT & EXECUTIVE PUBLISHER SENIOR EDITOR PROJECT EDITOR EDITORIAL ASSISTANT ASSOCIATE DIRECTOR OF MARKETING MARKETING MANAGER MARKETING ASSISTANT DESIGN DIRECTOR PRODUCT DESIGNER SENIOR PRODUCTION MANAGER ASSOCIATE PRODUCTION MANAGER PRODUCTION EDITOR
Words: 180086 - Pages: 721
these markets had rigid competitive control to avoid monopoly under competition law. Therefore, Vermijs expected NS would compete price with HSC. -2. Specifically, how should Vermijs assess the relative likelihood of the two scenarios— price war and normal competition—he has in mind? (1) Advantage of NutraSweet from value chain | |NS |HSC | |R&D |Hold the patents |Follower | | |Keep innovation and R&D |Less innovation power | |Sourcing |Strong facility investment in US |JV in Japan
Words: 708 - Pages: 3
Neville Isdell had become president and worked to improve Coca-Cola’s reputation. History of Coca-Cola Company The Coca-Cola Company is the world’s largest beverage company, and markets four of the world’s top five leading soft drinks: Coke, Diet Coke, Fanta, and Sprite. It
Words: 4255 - Pages: 18
Bitter Competition: The Holland Sweetner Company vs. NutraSweet (A) Jon Bain-Chekal Introduction: The worldwide aspartame market has enjoyed patent protected financial prosperity since the early 1980’s. In 1986 the world demand for aspartame was 5,730 tons annually with future projected world demand reaching 10,000 tons annually, a 75% increase over 1986 demand. The Monsanto Corporation, the current owner of the rights to manufacture aspartame, under the brand name NutraSweet (NS), reported 1986
Words: 2593 - Pages: 11
Analiza SWOT a companiei COCA-COLA I. INTRODUCERE In economia moderna, firmele reprezinta "forta motrica" a progresului, a dezvoltarii,sunt cele ce asigura necesarul de supravietuire al societatii.Studiind firmele, evidentiem polarizarea acestora in doua categorii: unele care obtinsuccese apreciabile, prospera si se dezvolta constant, iar altele care se lupta cu greu pentrusupravietuire sau inregistreaza performante economico-financiare modeste.Examinarea factorilor care determina succesul sau esecul unei firme (afaceri)
Words: 2486 - Pages: 10
PEPSI [pic] Assignment Submitted towards the Partial Fulfillment of the requirement of the two-year full time Master Of Business Administration (MBA). Submitted by: VISHAB VEER SINGH RANA (MBA) 2007-2009 RAI BUSINESS SCHOOL
Words: 2938 - Pages: 12
IOSR Journal of Business and Management (IOSR-JBM) e-ISSN: 2278-487X, p-ISSN: 2319-7668. Volume 15, Issue 1 (Nov. - Dec. 2013), PP 11-17 www.iosrjournals.org Porter’s Generic Competitive Strategies Ritika Tanwar Assistant Professor Department of Commerce Dyal Singh College (M) Delhi University Abstract Generic Competitive Strategy: Basically, strategy is about two things: deciding where you want your business to go, and deciding how to get there. A more complete definition is based
Words: 5293 - Pages: 22
