Coke Zero SWOT Analysis Monessa Catuncan Trident University International SLP 1- Segmentation and Targeting Product/Brand Analyzed/Corporate Background- Since Coke Zero was first introduced to the US market in 2005, the soda drink has brought numerous accolades and profits to its parent company, Coca Cola. Coke Zero is a low-calorie variation of Coca Cola made to have the “real Coke flavor” without any of the adverse ingredients (The Coca-Cola Company.com, n.d.). While Coke Zero
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Chapter Eight Case Study - Coke Zero Coke Zero Coca Cola has been the leader in the soft drink market for decades, consistently besting their nearest competitor, Pepsi. The struggle for the top spot has been on-going for over one hundred years, and at times has been fairly interesting. Both companies have been trying new strategies, flavors; can designs and even recipe changes in order to gain market share, niche competitive advantage as well as a sustainable competitive advantage. (Lamb, Hair
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SWOT Analysis Strengths • Zero sugar • Low calories • Taste is identical to regular Coke Weaknesses • Health-threatening artificial sweetener 4 SWOT Analysis Opportunities • Dominate the “healthy soft-drink” market Threats • Diet Pepsi • Diet Dr. Pepper SWOT Coca-Cola Zero is a sugar-free, zero calories soft drink produced and distributed by The Coca-Cola Company. This product can benefit people who assist in weight lossing and lower the chance having dental
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COCA-COLA CASE STUDY Presentation Identifier Goes Here 1 STATISTICS AND FACTS ON LIQUID REFRESHMENT BEVERAGE BRANDS The liquid refreshment beverage (LRB) market encompasses CSDs, bottled water, ready-to-drink (RTD) coffee and tea, fruit beverages, energy drinks and sports beverages. Based on sales, Coca-Cola, Pepsi, Mountain Dew, Dr Pepper and Gatorade were the leading liquid refreshment beverage (LRB) brands in the United States in 2013. All five brands combined, held a market share
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Detailed 4P analysis and Competitive environment (Do NOT use a SWOT) This may be presented as multiple sections, but the key is to go into detail on breaking down all relevant aspects of the four Ps as well as how each competitor’s mix is the same or differs. Be sure to go into detail about which products are REALLY the primary competition (have the same targets) and which are lesser competitors and why. How do they address the target, what is the share (if possible, if not try to infer it from
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bottle (Coca Cola Company, 2013). In 1916, the bottlers approved the unique bottle. The new Coca-Cola bottle was so different it could be recognized in the dark and it set itself apart from competitors. The 1980’s featured memorable slogans such as “Coke is It!”, “Catch the Wave” and “Can’t Beat the Feeling”. In 1993, during the technology boom Coca-Cola experimented with computer animation and the popular “Always Coca-Cola” campaign was commenced (Coca Cola Company, 2013). In 2009, the “Open Happiness”
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comprise the Coca-Cola name. Coca-Cola has been very successful diversifying the brand by offering a wide variety of carbonated beverages. Even when looking at Coca-Cola as a brand, one cannot simply look at carbonated, sweetened beverages. The Coke Brand transcends time and space. Nowadays, one might find a designer purse
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Introduction The Coca-Cola Company was originally established as the J. S. Pemberton Medicine Company, a co-partnership between Dr. John Stith Pemberton and Ed Holland. Dr. John Stith Pemberton for the first time produced the syrup for Coca-Cola on May 8, 1886. The Coca-Cola formula and brand was bought in 1889 by Asa Candler who incorporated The Coca-Cola Company in 1892. Besides its namesake Coca-Cola beverage, Coca-Cola currently offers nearly 400 brands in over 200 countries or territories
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service and vending (PepsiCo, 2012). A SWOT analysis of a company is an important piece for an investor to determining if it is possible invests in a company and have a viable return of this inversion. This analysis will help to understand if the company is achieving its goals and objectives. Another important point would be identifying the company stakeholder and how the needs of those stakeholders are meet. SWOT Analysis Conducting a SWOT analysis of PepsiCo will determine the current
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6 (LO 1.1) Strategic context 6 (LO2.3) Stakeholder analyzing 9 (LO2.1) Organizational audit 11 Porter’s Value Chain for Coca Cola Company 11 VRIO Framework 14 (LO 2.2) Environmental audit 16 PEST analysis 16 Porter’s five forces analysis 18 SWOT analysis for Coca Cola Company 20 (LO1.3) Different planning techniques 22 Product life cycle 24 BCG Matrix 25 GE Matrix 26 (LO1.2) Criticisms of strategic planning 27 (LO 3.1) Ansoff’s Growth Strategies 29 (LO3.2) Future strategy for the Coca
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