COLA WARS : COKE AND PEPSI IN THE 21ST CENTURY” INTRODUCTION "Cola Wars Continue: Coke and Pepsi in the 21st Century” explains the economics of the soft drink industry and its relation with profits, taking into account all stages of the value chain of the soft drink industry. By focusing on the war between Coca-Cola and PepsiCo as market leaders in this industry – with a 90% market share in carbonated beverages – the study analyses the different stages of the value chain (concentrate producers
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Case Analysis: (10 cases during the semester) a. Understanding the case b. All relevant issues India Low purchase power among buyers Low Consumption pre person in rural areas Low product coverage Low interest in soda consumption Low appeal of there 300ml Higher preference for replacement goods (tea, coffee, mixed fruit drinks) Low brand trust (not directly mentioned in case there was a govt ban ) China No issues dealing with pricing Usa
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respected course instructor SIR. HAMMAD UR REHMAN. The report contains a primary objective of conducting a structured research regarding the re launching of RC Cola. It was the guidance and supervision provided by SIR. HAMMAD UR REHMAN. This motivated us and made us strive to the end up with a valid and authentic conclusion that how RC Cola should be re launched. We would also like to thank SIR. HAMMAD UR REHMAN. for keeping us focused, and creating such an amazing environment for us to learn
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Chapter Eight Case Study - Coke Zero Coke Zero Coca Cola has been the leader in the soft drink market for decades, consistently besting their nearest competitor, Pepsi. The struggle for the top spot has been on-going for over one hundred years, and at times has been fairly interesting. Both companies have been trying new strategies, flavors; can designs and even recipe changes in order to gain market share, niche competitive advantage as well as a sustainable competitive advantage. (Lamb, Hair
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the US Carbonated Soft Drink (CSD) Industry • • • Americans consumed 23 gallons of CSDs annually in 1970 Consumption grew by 3% per year over the next 3 decades Increasing availability of CSDs and introduction of diet and flavored varieties Non-cola CSDs were introduced • Production & Distribution of CSD 1. 2. 3. 4. Concentrate producers Bottlers Retail channels Suppliers 1. Concentrate Producer • • • • • • Blended raw material ingredients, packaged the mixture, shipped
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PepsiCo: Case Study. Problem Identification Problem PepsiCo is a world leader in convenience foods and drinks, the company portfolio consists of Frito-Lay North America, PepsiCo Beverages North America, PepsiCo International and Quaker Foods North America. The brand is represented nearly over 200 countries. Pepsi co is really a leader when it comes to convenience foods and drinks but it always come second best. It always comes behind Coca- cola, which is the world leader in soft drink
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Date: 01-28-2014 Subject: A Hundred-Year War: Coke vs. Pepsi, 1890s – 1990s Case Analysis The cola war between Coca-Cola and Pepsi-Cola is a ongoing battle over the $56 billion soft drink industry. Taking in consideration that the industry in the U.S. is a mature and saturated market, both companies are expanding their brands abroad looking for growth opportunities. As the war between the companies continues, they face several issues about their future in the U.S. and abroad. What strategies
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Executive Summary Prior versions of the case have been used to teach various subjects, including industry analysis, competitive dynamics, and vertical integration. While this case tries to incorporate some of the essential elements about the history of competitive dynamics and the historical patterns of vertical integration the primary teaching purpose of this case is to discuss the economics of the U.S. soft drink industry. Concentrate producers (CPs) sold syrup and concentrate to franchised of
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<Strategic management case analysis-“Cola wars continue”> 1. There are several reasons for soft drink industry to have been so profitable. To calculate profit, we use this formula “Profit=Price*Quantity-Cost”. The sales of soft drink soared after the 1970s based on its increasing availability and diverse flavors. People literally demanded soda more than any other beverages so it affected the quantity. Due to inflation that made overall price higher, consumers felt the real price of
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A Report on Strategic Management Case Of COCA COLA (Year 2007) Subject: Managerial Policy Section: “B” [MBA – Evening Program] Faculty: Brig. (ret.) Shakeel Ahmed Prepared & Presented by: |Group 2 | |Faraz Ahmed |Zohaib Genda |Mehboob Hassan |Zakia Rasheed
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