NAMED CALEB BRADHAM BEGAN EXPERIMENTING WITH COMBINATIONS OF SPICES, JUICES AND SYRUPS, TRYING TO CREATE A REFRESHING NEW DRINK TO SERVE TO HIS CUSTOMERS. HE SUCCEEDED BEYOND ALL EXPECTATIONS, INVENTING THE BEVERAGE NOW KNOWN AROUND THE WORLD AS ... PEPSI-COLA. 3 PEPSI’S BEGINNINGS PEPSI’S BEGINNINGS Caleb Bradham knew that to keep people returning to his pharmacy, he would have to turn it into a gathering place. Like many pharmacists at the turn of the century, he had a soda fountain in his drugstore
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Running head: Cola Wars1 Coke and Pepsi in the Twenty-First Century University of Redlands Deborah Bedgood-Ealy Professor Richard Doyle March 12, 2015 Coca-Cola and Pepsi function in the soft drink industry as dominating players and have remained market leaders for a long time. The key competencies of Coke and Pepsi range from the product, supply chain and distribution, marketing and customer loyalty. Each of them has developed operating procedure. The supply chain
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packaging (bottles and cans), the suppliers of these raw materials have less bargaining power against the concentrate producers (CPs) and bottlers. i. Sugar: Sugar can be obtained from various sources on an open market and if price of sugar increases, the cola companies can easily switch to low price artificial sweeteners or high-fructose corn syrup. Though aspartame, used in diet beverages, gained the bargaining power for time-being while it was under patent protection ii. Cans: With abundant supply of
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Coca-Cola and Pepsi are the two greatest competitors amongst the soft drink industry today. They are both legendary brands and have been battling each for many years. I would first like to provide a little history about both companies. Coca-Cola was invented by pharmacist John Stith Pemberton in Columbus, Georgia around 1886 (Coca-Cola Journey, n.d.). The creation of the beverage was in a pharmacy by mixing Coca-Cola with carbonated water. The drink is well-known in over 200 countries with more
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Story Telling and Marketing The Coca-Cola Company Author: Chetna Aggarwal Date: March 10, 2015 Supervisor: Prof. John H. O’Malley Table of Contents 1 What Is Story Telling? 3 2 Why Did I Select Coca-Cola? 3 3 Did The Story Added To My Awareness Of The Product? 4 4 Did I Connect With The Story? 4 5 Did It Cut Through The Clutter Of Competing Products? 4 6 In A Digital World, How Do You Get Your Message Through? 5 7 Bibliography 6 8 Declaration of Authenticity 9 * What Is Story
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The Price theory of Coca-Cola Company Coca-Cola is a well-recognized soft drink brand in United States. According reports from Coca-Cola in 2012.Coca-Cola Company sells its product around the world in more than 200 countries and has a product portfolio of more than 35,000 drinks. Based on Interbrain’s best global brand 2011, The Coca-Cola brand is worth $74 billion and therefore was the world's most valuable brand. The market type of the Coca-Cola Company The Coca-Cola Company is a monopoly,
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http://www.cnnchile.com/noticia/2013/11/21/coca-cola-life-la-nueva-version-de-la-bebida-creada-en-chile-y-argentina# ---intro https://www.marketingweek.com/2014/09/04/coca-cola-defends-life-as-marketing-push-kicks-off/ --intro http://www.coca-cola.co.uk/newsroom/press-releases/coca-cola-life-marketing-campaign/ ---intro http://www.dailymail.co.uk/news/article-2811978/Introducing-GREEN-Coke-exclusive-taste-Coca-Cola-Life-soft-drink-35-cent-sugar-revolutionise-beverage-industry.html ---encoding
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specific factors to help Pepsi evaluate how well the product is received by consumers in the marketplace. This analysis is based on our competitor Coca-Cola as a comparison to our product. A brief history is discussed with a look at the demand, supply, and equilibrium prices in the market. Other elements discussed are price elasticity and cost structure, and recommendations made on how to maximize our profits and successfully compete with Coca-Cola. History The original Coca-Cola product is introduced
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Cola Wars Continue: Coke and Pepsi in 2010 1. The soft drink industry is a billion dollar industry that can turn a profit in less than a minute. There are many factors as to why this is such a profitable industry such advertising and promotions. The two biggest corporations being Pepsi and Coke (who both need each other in this relationship) have battled it out through the years but have always seemed to be level with each other. The reason being that both of these companies compete with each
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These days Coke and Pepsi are using the 4Ps of marketing mix (Price, Product, Place and Promotion) in such a way so that a good quality can be provided to the consumers at a reasonable price to attract the consumers towards their brands. Both the companies know that there is so much potential in the Indian soft drink industry and the can increase their sales by making good marketing strategies. So, they are spending a huge amount of money on advertising and other sales promotional activities of their
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