A STUDY ON CONTEMPARORY MARKETING IN FMCG INDUSTRIES Chapter - 1 Objective: The main objective of taken this topic is that to find out the current marketing strategies adopted by the fmcg industries and that strategies exist only in short time period and very creatively attract to the customer. So to find out how to fmcg industries advertise their product with the help of contemporary concept. INTRODUCTION OF THE TOPIC: The word contemporary means the way to advertise your product in
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soft drink company Coca-Cola. Coca-Cola was founded before Pepsi soft drink in 1886, also by a pharmacist named John Pemberton. After the invention of the beverage, portions of the company were sold around and much was sold to Asa Candler, a businessman from Atlanta. There were imitators of Coca Cola and so the business decided to market a new Bottle shape that would make it distinct from all the others beverages. To continue to make Coca Cola a success, in the 1970’s Coca Cola was advertised as a
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filter or barrier in which the message is perceived which can result in ineffective and unfavorable results in respect to mass communication through technology. Those who seek to communicate through global advertising are on the front lines of the war to communicate past all cultural barriers. Diversity is the term used to illustrate the broad difference in people. Ethnicity, religion, gender, age, and culture are all differing examples that create diversity from one person to the next. Communicating
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younger sister (by six years). Each day for her was relatively simple: after coming home from school, she often played outside with her small group of friends; she especially enjoyed games she personally invented, which included “Lost on an Island” and “War”, in which her and her friends attempted to “capture” one another. On some occasions, she simply went roller skating in her driveway and/or played basketball. By 5:00 P.M., she went inside to eat dinner, and then watched television and read books in
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Yuxing Tang Rebecca Watkins Mark Kapadia Shane Reigert Zihao He Dr. Robert D. Russell BA. 462 10 December 2014 Learning organization project: PepsiCo Industry analysis Market Overview PepsiCo is operating in the food and beverage industry. PepsiCo merged with Pepsi and is the parent company that owns a variety of other companies such as, Frito Lay, Quakers, and ocean spray just to name a few. Pepsi alone is considered to be in the soft drink industry. (The PBG Inc. 2013). In accordance
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www.GamesWala.com PROJECT REPORT ON COCA-COLA COMPANY SUBMITTED BY: * MUTHU KUMARAN (94) * NIDA MAJEED (103) * RAGHAV KUMAR (125) * RAHUL KALIA (126) * RAHUL NAGPAL (127) * SIMRAN KAUR PAHUJA (192) SUBMITTED TO: DR. KARTIK DAVE Jai Shree
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Cola Wars Continue: Coke and Pepsi in 2010 1. The soft drink industry is a billion dollar industry that can turn a profit in less than a minute. There are many factors as to why this is such a profitable industry such advertising and promotions. The two biggest corporations being Pepsi and Coke (who both need each other in this relationship) have battled it out through the years but have always seemed to be level with each other. The reason being that both of these companies compete with each
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understanding of the wider business environment.Encourages the development of strategic thinking.May raise awareness of threats to a project.Can help an organisation to anticipate future difficulties and take action to avoid or minimise their effect Even Coca Cola, the worlds’ largest beverage company has to consider about their macro environment and its opportunities and threats. They too have to analyze their Political, Economical, Social Environment. limitations .The external factors considered during PEST
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weak due to excess production capacity already and competition for retail shelf space. Northland Cranberries had recently entered the fruit juice industry, but had yet to gain notable success and only contributed to a further price war among producers. PepsiCo and Coca-Cola have entered the fruit juice industry through acquisitions and have met with far greater success. However, both of these beverage powerhouses were able to leverage their vast distribution capacity and bargaining power with retailers
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EXECUTIVE SUMMARY The strengths of The Coca-Cola Company’s Dasani brand include its availability and convenience, prominence of the parent company, geographic coverage, financial stability, assets, distribution channels, and image of social responsibility. Dasani’s availability and convenience stems from the fact that the brand is virtually in every supermarket, convenience store and vending machine. Consumers are bombarded with the brand, which makes it very recognizable and well known. Its
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