Steven Dutcher Harvard Case: Cola Wars BUS 460 1 April 2014 Cola Wars 1. Why, historically, has the soft drink industry been so profitable? The soft drink industry has historically always been an extremely profitable industry since the beginning of it in the early 1900’s. There are many factors that have lead to the industry being so profitable but it is mostly contributed to the “war” going on with Coca Cola and Pepsi. Coca Cola and Pepsi have been around a very long time and have strong
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102-004 Professor Jacob 10/08/2014 Coca-Cola v. Pepsi: Cola Changes the World When I eat at a restaurant which I have never been to, I always order Coke without knowing what the restaurant’s special is. And my friends who join me the meal do the same thing. Nowadays, cola is becoming an important even necessary part of our daily life. Even though we are informed that cola is relatively unhealthy, we still cannot resist the incomparable taste. Unlike
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Cola Wars The Cola wars really began getting started in the 1970s and 1980s. Pepsi was starting to become popular in the United States and they had effective advertising, like the Pepsi challenge. Coke was outspending Pepsi in advertising by $100 million but was losing market share because it was not as effective. A change for Coke was worth considering. After ninety-nine years of the original formula the top executives agreed to change the taste to a sweeter flavor and take the old Coke off
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Cola Wars Continue Coke vs Pepsi in 2010 Submitted by: Dinesh MR (13141) Submitted to: Prof. NR Govinda Sharma Case Description Carbonated soft drinks (CSD’s) are popular drinks constituting very attractive and profitable business for more than a century. This business is capital intensive and was and still dominated for long period by few giants who had patent rights and who gained very high brand recognition over the years. The competition between Coca Cola and Pepsi was very aggressive
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2. Why did Coke change its formula for the New Coke in the eighties? Why did it fail? a. Cola wars begin, Pepsi become stronger. In1950, Pepsi targeted family consumption. In 1963, Pepsi launched “Pepsi Generation” marketing campaign, targeted the young and “young at heart”, this action helped Pepsi narrow Coke’s lead to a 2-to-1 margin. In 1960s, Coke focused on overseas markets, Pepsi battled Coke aggressively in U.S. doubled its U.S. share between 1950 to 1970. b. The Pepsi challenge. In 1974
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The Coke Pepsi Rivalry: Pepsi Vs. Coke The cola wars had become a part of global folklore - something all of us took for granted. However, for the companies involved, it was a matter of 'fight or succumb.' Both print and electronic media served as battlefields, with the most bitter of the cola wars often seen in form of the comparative advertisements. In the early 1970s, the US soft-drinks market was on the verge of maturity, and as the major players, Coke and Pepsi offered products that 'looked
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the Porter's five analysis shows that carbonated soft drink which includes cola is an attractive industry. In this industry, the Threat of new entrants is low. The main reason is the high entry barrier. In this case, cola industry has two main brands which are Coke-Cola and Pepsi- Cola. Both of them have the superior economic performance. The economies of scale and scope for their product are very large as they controlled Cola market and most CSD market. One can't come in with the price advantage to
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Advertising Expenses Abdul Monem Limited spends about $51 million in five years to frequently advertise Coca Cola products through mass media. They choose standard banner and color to advertise.This makes it extremely difficult for an entrant to compete with the incumbents and gain any visibility Brand Image and Loyalty Coca cola is another oldest brand in Bangladesh. From the last 50 year Coca cola hasbeen marketing its products through local representatives of Bangladesh. Coke has a long history of
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Case 8: Panera Bread Company in 2011—pursuing growth in a difficult economy This case study provides information regarding the past performance, current analysis, stock valuation, market evaluation, and industry comparison. In this analysis and case study, The following key elements comprise the Panera Bread strategy: 1. Capitalize on market potential by opening both company-owned and franchised Panera Bread locations as quickly as possible. Management planned to expand the number of Panera
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------------------------------------------------- ------------------------------------------------- Marketing is ‘The management process of anticipating, identifying and satisfying customer requirements profitably’ (CIM, 2001) ------------------------------------------------- Introduction Marketing is not a process that has recently been discovered or has been highlighted in recent times, the term has been developed and processed over a huge period of time. In today’s context, marketing
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