INTERNSHIP REPORT ON ORGANIZATIONAL STUDY AT HINDUSTAN COCA-COLA BEVERAGES PRIVATE LIMITED by 1. Rahul Singh 12MB5121 2. Shamim Akhtar Shaikh 12MB5141 3. Subhash N H 12MB5093 4. Sumi Paul 12MB5162 5. Vartika Dwivedi 12MB5175 | | …………………………………………………………………………………….. | | II SEMESTER MBA Guide Prof. Sivadas Nambiar Internship
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ABSTRACT The dynamic role of management functions in Coca-Cola Beverage Limited planning &organizing process has been highly emphasized. This department has been identified asthe means through which the rapid industrialization and other developmental goals of theorganization can be achieved. This report explores the role of recruitment & selection process of the organization. This report provides a defined role of other departments inthis process, role played by Head Office in this process
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Yuxing Tang Rebecca Watkins Mark Kapadia Shane Reigert Zihao He Dr. Robert D. Russell BA. 462 10 December 2014 Learning organization project: PepsiCo Industry analysis Market Overview PepsiCo is operating in the food and beverage industry. PepsiCo merged with Pepsi and is the parent company that owns a variety of other companies such as, Frito Lay, Quakers, and ocean spray just to name a few. Pepsi alone is considered to be in the soft drink industry. (The PBG Inc. 2013). In accordance
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Strategic management and Globalization Robert Dutter BUS 260 - PRINCIPLES OF MANAGEMENT Dr. Batiste 09/17/2014 Strategy can be traced back to 500 BC in the Sun Tzu’s The Art of War. In fact until the 1940s, strategy was primarily used for the military. Leaders in the military have been using strategy to have an attacking strategy, and also with a counter offense for the purpose of defeating the enemy. The word strategy comes from the Greek word strategia and entered the English
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the market at the time. During the Great Depression, Pepsi sold their product as “twice as much for the same price” (pepsi.com, 2011). This helped to keep business booming. During the Second World War, the company adopted the red, white, and blue colors to show patriotism and even had planes write Pepsi Cola in the skies. Today they continue with the red, white, and blue colors and also continue to target the entire soft drink market (pepsi.com, 2011). Target Market The target market for this brand
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RETAILER AND CONSUMER PANELS NIELSEN APRIL 24TH 2014 Catherine SECLET April 24th 2014 Copyright ©2012 The Nielsen Company. Confidential and proprietary. Agenda Part 1 : « Market Research » Market and Nielsen Part 2 : Retailer Panel Part 3 : Consumer Panel Part 4 : How to use Panels ? Framework 2 PART 1A : THE «MARKET RESEARCH» MARKET Catherine SECLET April 24th 2014 Copyright ©2012 The Nielsen Company. Confidential and proprietary. MARKET RESEARCH INSTITUTES MISSION To
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MARKET RESEARCH ASSIGNMENT I TOPIC: MARKET RESEARCH – Need, Tools and Examples ABINAYA NARESH ANANTHAKRISHNAN ANANTHAPADMANABHAN P ARUN PRASANNA A.P ASWIN KUMAR U.K WHAT IS MARKET RESEARCH Market research is any organized effort to gather information about markets or customers. It is the systematic gathering and interpretation of information about individuals or organizations using statistical and analytical
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fulfill certain ethical obligations to society at large. Coca Cola is a company that maintains that CSR is one of its major responsibilities as the world’s largest beverage system and a great way to make a positive difference in the communities it serves. Criticisms that Coca Cola’s efforts are only an attempt to resist regulation do little in detracting from the company’s fulfillment of its corporate social responsibility. Coca Cola still fulfills its corporate social responsibility considering
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Summary The case traces the history of the struggles both companies encountered during the start-up phase of their business. During the 1990’s, India’s government opened its door to foreign investors and PepsiCo entered into India and Coca-Cola re-entered four years later. Both companies had many difficult situations to overcome and eventually had to recognize that India’s market was very different and a special knowledge, skills and local expertise was needed to be obtained if both companies wanted
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business internationally to follow the countries polices and beliefs. Coca Cola has implemented the concept of mix marketing that even the completion has tried copy to have a successful business. INTRODUCTION Coca Cola is a beverage company that produces several brands of beverages such as soft drinks, juices and sports drinks. Coca Cola is best known for manufacturing and supplying their drinks since 1886. Coca Cola operates out of 200 countries internationally, produces and sells over 500 brands
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