Colgate-Palmolive: Evaluating New Product Potential Colgate-Palmolive, a leading dental product company, must compete in an expanding market to design the next best product in a fast developing dental field. New products, such as the Colgate Precision must not only be designed efficiently but must also be compared to similar products on the market to see if it will outsell their opponent’s newest products. Positioning, branding, and communication strategies must be considered when evaluating the
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COLGATE PALMOLIVE Marketing Strategies and Programs Introduction Colgate Palmolive Company is a $17.1 billion global company serving people in more than 200 countries and territories with consumer products that make lives healthier and more enjoyable. This American diversified multinational corporation focuses on strong global brands in its core businesses – Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate follows a tightly defined strategy to grow market shares for key products
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great opportunities for penetration. Rising per capita income of people and increasing awareness through advertisements, print media, etc is increasing the demand for oral care products. This marks a sharp transition from use of tooth powders to the use of value added toothpastes like mouth washes, gels and teeth whitening products. Currently the size of global oral care market is about $30 billion. Out of this, India contributes 5% of the total market which estimates the Indian oral care market to
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great opportunities for penetration. Rising per capita income of people and increasing awareness through advertisements, print media, etc is increasing the demand for oral care products. This marks a sharp transition from use of tooth powders to the use of value added toothpastes like mouth washes, gels and teeth whitening products. Currently the size of global oral care market is about $30 billion. Out of this, India contributes 5% of the total market which estimates the Indian oral care market to
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Colgate Palmolive (CP), an extremely respected player in the U.S. Oral Care market, has spent several years developing a toothbrush that is technologically superior to all competitors presently available. However, the question remains as to whether CP should launch this toothbrush as a niche product or a mainstream brand. After considering many different variables, including a Profit and Loss forecast for both scenarios, we recommend that CP launch the Precision Toothbrush as a niche product.
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Five Forces Model In any given industry, when a firm is being analyzed the analyst must first review the potential profits of each of the industries in which their particular firm is competing within. Due to the fact that the diversity of each industry will change in a somewhat predictable manner over a period of time when a certain event may happen in the economy the analyst need a way to predict what the outcomes are going to be. There is a model that we refer to do just this, it is known as
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decisions that constitute a marketing strategy for one or more target markets. MARKETING PLANNING PROCESS 1. SITUATION ASSESSMENT: The first step in the marketing planning process is situation assessment. This includes evaluating opportunities and threats in the product-markets of interest to the firm and determining the firm’s strengths and weakness. 2. TARGET MARKET STRATEGY: Step 2 in the planning process provides important guidelines for setting objectives, for formulating marketing
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colgate Meg Carey Max Jayapaul Julie Longmuir Kate Lynch Rani Marom Liz Sansone Marketing 9703 Dr. Chattalas Colgate-Palmolive Case Analysis April 10, 2002 COLGATE-PALMOLIVE COMPANY: THE PRECISION TOOTHBRUSH SWOT Strengths ColgateColgate-Palmolive is recognized as the world’s leader in personal care sales which included oral hygiene products like toothbrushes and toothpastes. In 1991
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to their honorable reputation as one of the best corporate citizens in 2009, and (2) inform the managers of Johnson & Johnson about possible policies and practices that can help their company become a better corporate citizen. By implementing these new strategies, the goal is to enable Johnson & Johnson to be included on the Forbes list of 100 Best Corporate Citizens for 2011. In order to discover the methods in how these competing companies have earned their placement on the Forbes list, research
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Colgate: Global Strategies, Local Strength 2010 Annual Report Colgate: Global Strategies, Local Strength Succeeding With Consumers, The Profession And Our Customers u Innovating Everywhere u Effectiveness And Efficiency In Everything u Strengthening Leadership Worldwide u Colgate-Palmolive Company is a $15.6 billion global company serving people in more than 200 countries and territories with consumer products that make lives healthier and more enjoyable. The Company focuses on strong global
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