AN EMPIRICAL STUDY OF FINANCIAL STATEMENTS OF FMCG INDUSTRY SUBMITTED TO: MS.MANPREET KAUR ASSISTANT PROFESSOR LAL BAHADUR SHASTRI INSTITUTE OF MANAGEMENT SUBMITTED BY: GROUP NO 1, PGDM (FINANCE)-D POULOMI KUNDU (205) NIHARIKA MEHTA (218) GAZAL TREHAN (220) TIYASA SARKAR (237) PRERNA CHOUDHARY (246) SHWETA GOYAL (248) Abstract In this paper, an attempt has been made to examine the financial performance of six leading FMCG companies in India – Britannia Industries, Dabur India, ITC Ltd, Nestle
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Colgate-Palmolive: Cleopatra (1)Evaluate the results of the market survey carried out in advance of the release of “Cleopatra” after analysing the Canadian soap market. If you believe the market survey was not appropriate, explain specifically how you would have modified it. The results of the market survey carried out in advance of the release of “Cleopatra” were less significant in confirming that there was a real strong demand for Cleopatra in the target Quebec market. This is mainly because
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BEIJING FOREIGN STUDIES UNIVERSITY Paola Baca 15023223 Sara Dominguez 15023227 Constanza Olguín 15023226 María Fernanda Herrera 15023228 Marketing in China Professor: Hongxing FINAL PROJECT “Four moments of truth: toothpaste” 2015/06/09 Table of Contents Introduction 3 History Toothpaste history in China4 Colgate History 4 Four moments of truth5 Marketing
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COLGATE MAX FRESH: GLOBAL BRAND ROLL-OUT John A. Quelch Jacquie Labatt-Randle ______________________________________________________________________________ HBR - Oct. 2007 Introduction Colgate max fresh (CMF) introduction to the US market drove Colgate-Palmolive's US market value share upto 34.8% ahead from Proctor and Gamble's share of 31.6% value share. Nigel Burton, the president of global oral care at Colgate-Palmolive Company (CP), is reviewing market launch plans for a new toothpaste
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Aadhar Subedi Roll Number:1B Case Analysis Himalaya Herbal Toothpaste: Category and Brand Involvement in an emerging market Himalaya Drug company offers herbal products in health supplements, personal care products and pain ointments in the retail and perspective segment. The company launched ayurvedic concepts to enter the consumer markets. In early 20th century, it was brought under the Himalaya umbrella brand for several categories of soaps, shampoos, face washes, health supplements, baby products
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Procter & Gamble: A Case Study Analysis Abstract Procter & Gamble is a consumer-goods company that began in 1837 and has grown to be a leader of its industry. It has over 800 brands worldwide, 25 of which generate more than 1 billion dollars in sales, including Tide, Downy, Always, Oral B, Crest, Gillette, Febreze, Swiffer, and Duracell. However, in the last 10 years, P&G has experienced a loss of sales. Through an analysis of the company and its history, its visions and goals, a
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Marketing in FMCG Sector 2014 Submitted by: Mohit Shrivastava - 47 Abstract This study deals gives an overview of the FMCG sector. What products constitute as fast moving, market size and government initiatives undertaken to promote this sector. It will also cover the aspects of a product that draws a customer towards a particular product. In addition, it will cover the road ahead (growth opportunities) in this sector. Introduction India has been a consumption-driven economy
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CASE STUDY REPORT INTERNATIONAL MARKETING SHISEIDO Shiseido is a Japanese cosmetics producer, market leader in its home country and one of the top ten players in the industry worldwide. Founded 1872 by Arinobu Fukuhara, Shiseido is also known for being the oldest cosmetics company in the world. COMPANY FACTS Net sales (consolidated): $ 7,024 billion Number of employees: 28,810 SHISEIDO group: 89 companies 29 domestic 57 overseas STRENGTHS, WEAKNESSES, OPPORTUNITIES AND THREATS Apart from
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businesses: After World War II, it was 20th century Germany became the most lucrative European location for American direct investment. According to a study by Boston Consulting Group in 2004, they mentioned that the number of investment in Europe was 140 billion euro with 850,000 jobs. This report was published by American Chamber of Commerce. According to study among 100 American companies, Germany was on top in Europe for holding companies and was on 3rd in manufacturing sector in Europe’s eastern part
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A study of consumer behavior for Colgate | Group 2Arohi KumariCathy JoseShruti SoodSmita Kaushik | Focusing on the Oral hygiene range from Colgate-Palmolive. | October 10, ‘15 | INDEX 1 1.1. Sampling -------------------------------------------------2 1.2. Survey Design ------------------------------------------2 1.3 Modes of Communications----------------------------2 2. Data Analysis ---------------------------------------------3 3. Competition -----------------------------------------------7
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