Comprehensive Industry Analysis | COMPUTER (HARDWARE & SOFTWARE), CONSUMER GOODS, E-COMMERCE, ENTERTAINMENT, FINANCIAL SERVICES | | SBI Superstars present a production of Group 2’s analysis on the specified industries. | | Tajuan K. Griffin – ChairMarcus Bourgeois – Co-ChairArica McCullumMichael LatsonRicardo CopelandDavid BercklerAyokunle Ojutalayo Ifeanyi Korie Karen JohnsonRobensky Theodore | 7/21/2010 | | ------------------------------------------------- Table of
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A study of consumer behavior for Colgate | Group 2Arohi KumariCathy JoseShruti SoodSmita Kaushik | Focusing on the Oral hygiene range from Colgate-Palmolive. | October 10, ‘15 | INDEX 1 1.1. Sampling -------------------------------------------------2 1.2. Survey Design ------------------------------------------2 1.3 Modes of Communications----------------------------2 2. Data Analysis ---------------------------------------------3 3. Competition -----------------------------------------------7
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“P&G expands its business in Germany” Paraphrased by Sahar Fatima Germany became an important place for businesses: After World War II, it was 20th century Germany became the most lucrative European location for American direct investment. According to a study by Boston Consulting Group in 2004, they mentioned that the number of investment in Europe was 140 billion euro with 850,000 jobs. This report was published by American Chamber of Commerce. According to study among 100 American companies
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FINANCIAL ANALYSIS OF FMCG INDUSTRY IN INDIA IIM – LUCKNOW, IPMX (2015-16) MANAC PROJECT (TERM I) – GROUP 11 FOR SUBMISSION TO PROF. PRAKASH SINGH Compiled By: 1. Prateek Dashora (IPMX08035) 2. Shreyas Bakshi (IPMX08047) 3. Siddhartha Chatterjee (IPMX08049) 4. Supriyo Chakraborty (IPMX08051) 5. Susmit Majumdar (IPMX08054) TABLE OF CONTENTS Table of Contents Choice of Industry: FMCG.....................................................................................................
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several major consumer brands such as Stouffers, Nescafe, Kit-Kat, Carnation, Nestlé Water, and many others. SWOT Nestle SWOT analysis | Strengths | Weaknesses | 1. Unmatched product and brand portfolio 2. R&D capabilities 3. Distribution channels and geographic presence 4. Competency in mergers and acquisitions 5. Brand reputation valued at $7 billion | 1. Inability to provide consistent quality in food products 2. Weak implementation of CSR | 3. | Opportunities
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extensive experience in marketing in different market segments and is one of the best marketers in the world. • P & G is tightly integrated with some of the largest retailers in United States of America as well as world around. and around the world Distribution channels all over the world • Gross profit margin of the company is 15 times the industry average • P & G is known for its diverse brand portfolio. The company is able to customize its global products and brands according to the local preferences
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4)? 5. Is there a first mover advantage in pizza similar to fresh pasta? 6. How do you interpret the findings in Exhibits 9 and 10 to evaluate interest in pizza? 7. Would you launch the pizza? If so, how would you launch the pizza? Colgate Palmolive 1. What changes are occurring in the toothbrush category? What are the strengths
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system. Will it work? Many outsiders are sceptical, citing Gillette's sorry record in toiletries. Besides, competition has become very stiff in the once fragmented men's toiletries business. Procter & Gamble now owns Old Spice and Noxzema, Colgate bought Mennen, and Unilever grabbed Faberge's Brut brand. But nobody has a better brand name than Gillette. If the line flops, some believe Gillette should simply abandon the whole field. But while the company has tried to apply the Gillette way
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1........2........3........4........5........6........7 DOMINATING TYPE a) My company would use its influence over its ICI to get its channel conflict management ideas accepted. b) My company would use its authority over its ICI to make a channel management decision in its favor. c) My company uses its channel-related expertise for its ICI to make a channel management decision in its favor. d) My company is generally firm in pursuing its side of channel management issues comparing to its ICI
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FDI inflows middle class and the rural segments of the (USDmillion) as in 2012 1500 Indian population. Rapid growth with well-established 1000 500 distribution networks and intense 0 competition between the organized and unorganized segments High money circulated in the Economy due to FMCG Major Players: HUL, P&G, ITC ,Dabur , Colgate Palmolive etc FMCG INDUSTRY (TRENDS) FMCG sector in India is the fourth largest sector in the economy FMCG Revenue in USD billion 40 30
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