1. What has caused this major drop in oil prices? The reasons why Oil prices are falling down are twofold, they are due to the simple economics of demand and supply. First of all, we can observe a weak demand in many countries due to insipid economic growth, coupled with surging production. Developing countries and the economies of Europe are becoming less oil dependent thanks to the technology, cars are becoming more energy-efficient. So the demand for fuel is logically decreasing. Added to this
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BRANDING STRATEGIES SEMINAR PAPER PRESENTED TO SPP SPTM, NMIMS In Partial Fulfillment of the Requirement for the Degree BPharm + MBA (PharmaTech) Presented by POOJA KAPADIA A017 YEAR: 2011-2016 TABLE OF CONTENT SR. NO. | PARTICULARS | Pg NO. | 1. | ACKNOWLEGMENT | 2 | 2. | ABSTRACT | 3 | 3. | INTRODUCTION TO BRANDING STRATEGY | 4 | 4. | PRODUCT BRAND STRATEGY | 6 | 5. | MARKERS MARK BRAND STRATEGY | 9 | 6. | ENDORSING BRAND STRATEGY | 9 | 7. | UMBRELLA
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Unie, and the British soap-maker, Lever Brothers, way back in 1930. For 70 years, Unilever was the undisputed market leader but now faces tough competition from Proctor & Gamble and Colgate-Palmolive. HUL is also known for its strong distribution network in India. In order to further strengthen its distribution in the rural areas and to empower the local women, HUL launched a project Shakti in 2000 in a district in Andhra Pradesh. The idea behind this project was to create women entrepreneurs
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Name Subject Professor : : : Mansukh Patel Strategic Business Marketing Mr. M Natrajan Paper: Market Demand / Potential – LUX Soap PRODUCT PROFILE • • • • • LUX is a global brand developed by Unilever. The range of products includes beauty soaps, shower gels, bath additives, hair shampoos and conditioners. LUX started as “Sunlight Flakes” laundry soap in 1899. In 1924, it became the first mass market toilet soap in the world. It is noted as a brand that pioneered female celebrity endorsements
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[pic] OUM BUSINESS SCHOOL SEPTEMBER / 2014 BBPP 1103 PRINCIPLES OF MANAGEMENT MATRICULATION NO : 770601105192-002 IDENTITY CARD NO. : 770601105192 TELEPHONE NO. : 012-282 1344 E-MAIL : annietan@oum.edu.my LEARNING CENTRE : PETALING JAYA INSTRUCTIONS Do not copy the assignment question and instructions to your answer. Prepare your assignment answer following the layout of the ASSESSMENT CRITERIA shown in the RUBRICS provided for the course
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TABLE OF CONTENT |Title |Page No | |Section A |2 | |Question 1 |2 | |1.0 Introduction
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create a Recall value among the prospective customers. It should stand out among its competitors because majority of the purchases are impulsive buying’s. Price is decided as per the economic situation and spending pattern of the target market. Distribution pricing strategy is determined in such a way so as to suit all forms of trade (GT, LMT, and IMT) along with customer’s purchasing power. Promotion was the most important ingredient in the revival of Surf Excel. The event Paint Masti created
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Result Update July 26, 2014 Rating matrix Rating Target Target Period Potential Upside : : : : Hold | 1672 12 months 2% Colgate-Palmolive India (COLPAL) Volumes slow but dominance prevails!!! | 1632 What’s changed? Target EPS FY15E EPS FY16E Rating Unchanged Changed from |41.6 to |41.7 Changed from |47.8 to |47.9 Unchanged Quarterly performance Sales EBITDA EBITDA (%) PAT Q1FY15 950.6 193.7 20.2 134.9 Q1FY14 YoY (%) 844.6 12.6 165.3 17.2 19.2 101 bps 185.2 -27.2 Q4FY14 QoQ (%) 920
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necessary finances, because the cost of obtaining the permit and start operations is very high. However, there is stiff competition among the companies, especially with the pharmaceuticals, which have not only expanded their scope of operations and distribution through mergers and acquisitions, but also have the necessary know how and long experience to combat any new entrant. • The lengthy and cumbersome registration process, spanning up to two years or more, whereby the new companies have to provide
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represents a clear example of monopolistic competition, and its analysis is used to explain the key characteristics of this market as well as the two main firms that compete in this market in the United Stated. These firms are Procter and Gamble and Colgate Palmolive which represent the majority of the market share in the United States. Finally, it is found that innovation is a key factor in monopolistic competition because it represents the ability to differentiate products and attract more consumers.
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