Case Analysis on “ Colgate Max Fresh: Global Brand Roll - Out “ BY Group – 8 Situation Analysis Company Background * 10.6$ billion revenue (2005). * Operating in 200 countries. * 70% of sales outside USA. * Two core product segments: Oral personal & home care pet nutrition segments. Organization structure * Regional presidents with P&L responsibility. * Global business development groups organized by category. Year 2004 * Reported +6.5% unit volume growth.
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Executive Summary The Estee Lauder Company was founded by 1946 by Mrs Estee Lauder and her husband, Joseph Lauder. The Estee Lauder Company is the company that sell numerous beauty and skin care products in the cosmetics marketplace. Estee Lauder acquired many brand licensing such as Michael Kors, Tommy Hilfiger, Donna Karan, Bobbi Brown and La Mer. The company’s vision is: “Bringing the best to everyone we touch and being the best in everything we do. By ‘the best’ we mean the best products, the
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Procter & Gamble Equity Valuation & Analysis As of November 1, 2007 Raider Investments Group Brian Hooper Tyler Yenzer Nathan Yosten Dustin Bradford Brian.D.Hooper@ttu.edu Phillip.T.Yenzer@ttu.edu Nathan.Yosten@ttu.edu Dustin.Bradford@ttu.edu Table of Contents Executive Summary Business & Industry Analysis Company Overview Industry Overview Five Forces Model Rivalry Among Existing Firms Threat of New Entrants Threat of Substitute Products Bargaining Power of Buyers Bargaining Power of Suppliers
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history in China4 Colgate History 4 Four moments of truth5 Marketing research Observation 7 Interviews 10 Insights 24 Conclusion 25 References 27 1. Introduction Colgate-Palmolive Company is a multinational firm that is focused on the production, distribution and provision of household, personal products and health care. In this case we focused in a specific product that is the Colgate toothpaste. The project is based in a detailed research about the impact that Colgate is having in
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Colgate-Palmolive Company: The Precision Toothbrush Company Background As of 1981, Colgate-Palmolive (CP) was an international leader in household and personal care products with sales of approx. $6 billion. An area of focus for CP in 1991 was their manufacturing and distributing plants along with their products. They spent $243 million on upgrading a handful of their manufacturing plants while introducing 275 products worldwide. These efforts were the results of Reuben Mark, CEO of CP who was
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system. Will it work? Many outsiders are sceptical, citing Gillette's sorry record in toiletries. Besides, competition has become very stiff in the once fragmented men's toiletries business. Procter & Gamble now owns Old Spice and Noxzema, Colgate bought Mennen, and Unilever grabbed Faberge's Brut brand. But nobody has a better brand name than Gillette. If the line flops, some believe Gillette should simply abandon the whole field. But while the company has tried to apply the Gillette way
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Recall value among the prospective customers. It should stand out among its competitors because majority of the purchases are impulsive buying’s. Price is decided as per the economic situation and spending pattern of the target market. Distribution pricing strategy is determined in such a way so as to suit all forms of trade (GT, LMT, and IMT) along with customer’s purchasing power. Promotion was the most important ingredient in the revival of Surf Excel. The event Paint Masti created a name of the
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CHOUDHARY (246) SHWETA GOYAL (248) Abstract In this paper, an attempt has been made to examine the financial performance of six leading FMCG companies in India – Britannia Industries, Dabur India, ITC Ltd, Nestle India Ltd, Marico Ltd, and Colgate Palmolive ltd over a period of five years (2009 to 2014). FMCG sector in India has been experiencing a phenomenal pace of growth since last decade, thanks to increasing consumer incomes and rapidly changing consumer tastes and preferences. Large scale
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4)? 5. Is there a first mover advantage in pizza similar to fresh pasta? 6. How do you interpret the findings in Exhibits 9 and 10 to evaluate interest in pizza? 7. Would you launch the pizza? If so, how would you launch the pizza? Colgate Palmolive 1. What changes are occurring in the toothbrush category? What are the strengths
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“P&G expands its business in Germany” Paraphrased by Sahar Fatima Germany became an important place for businesses: After World War II, it was 20th century Germany became the most lucrative European location for American direct investment. According to a study by Boston Consulting Group in 2004, they mentioned that the number of investment in Europe was 140 billion euro with 850,000 jobs. This report was published by American Chamber of Commerce. According to study among 100 American companies
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