to the world of Colgate- Palmolive. The small soap and candle business that William Colgate began in New York City early in the 19th century is now, more than 200 years later, a truly global company serving hundreds of millions of consumers worldwide. Our 200-year history reflects the strength and innovation that Colgate people have used to constantly transform our Company and identify new opportunities. With global brands sold in over 200 countries; Colgate, Mennen, Palmolive, Ajax, Softsoap
Words: 4619 - Pages: 19
Colgate Palmolive - http://www.colgate.com/app/Colgate/US/Corp/LegalPrivacy.cvsp General Description Colgate-Palmolive is one of the leading consumer product companies in the world. It offers products in many categories including oral care, personal care, household surface, and fabric care, and pet nutrition. Colgate-Palmolive has market leadership around the world, primarily operating in North America, Latin America, Europe, and Greater Asia/Africa. The company has headquarters in New York,
Words: 1156 - Pages: 5
Toms of Maine Case Study Organizational culture is the basic pattern of shared assumptions that have been created by the corporation to enable the employees in the organization to have a shared norm. There are varied sources for the development of the organizational culture; they include the following-the general influence from the external environment, the factors that are specific to the organization and the influence of the values that exist in the society such as the spiritual perspective
Words: 666 - Pages: 3
EXECUTIVE SUMMARY Colgate Palmolive Company once is a minor candle and soap processor but the company have grown to a powerful consumer products on earth due the aggressive acquisition of other firms. William Colgate, a 23 years old English who has migrated to America in the year of 1806 was the founder of the company and so at last has joined with Francis Smith to form the company and renamed it as Smith and Colgate. At last, they have combined with the Palmolive company and so now has renamed
Words: 4369 - Pages: 18
of the companies that have shown a strong presence in other countries is Colgate-Palmolive (CL). Colgate’s brand strength in foreign countries has allowed the company to command impressive market share and high profit margins. Colgate-Palmolive was founded in 1806, and since then it has managed to become one of the world’s largest consumer products companies by market share with commercial presence on six continents. Colgate has grown into a multinational corporation known for its toothpaste and
Words: 507 - Pages: 3
FINANCE I initially joined Colgate for the opportunity to work for a recognized multinational, and the prospect of having a global career was very enticing. I am currently a Finance Director for Colgate-Palmolive in the Philippines. What I like most about working at Colgate is the exposure to different cultures, the focus on people development, and the strong global ethics mindset. Since joining Colgate, my professional development has taken a very deliberate course through assignments in varying
Words: 3028 - Pages: 13
COLGATE-PALMOLIVE < Colgate Zig Zag.. Colin.. > Colgate-Palmolive Parent Company Colgate Palmolive Category Consumer Products Sector FMCG Tagline/ Slogan Colgate World of Care USP Colgate toothpaste brand is one the most respected brands in the world STP Segment Products and services for daily needs Target Group Every household especially the middle class Positioning A company which makes products for caring for its consumers Product Portfolio
Words: 303 - Pages: 2
Colgate-Palmolive: Evaluating New Product Potential Colgate-Palmolive, a leading dental product company, must compete in an expanding market to design the next best product in a fast developing dental field. New products, such as the Colgate Precision must not only be designed efficiently but must also be compared to similar products on the market to see if it will outsell their opponent’s newest products. Positioning, branding, and communication strategies must be considered when evaluating the
Words: 2568 - Pages: 11
Procter & Gamble Co. (P&G) P&G – Procter & Gamble is a consumer product company founded and headquartered at Cincinnati, Ohio in 1837 by Mr. William Procter and Mr. James Gamble. It is now led by Mr. Alan.G.Lafley whom rejoins the company in 2010. P&G success was contributed to the heart of its business model – Innovation; and that is not just for newly invented product or service, it was for the goal of recreating needs for the improvement of consumers’ living. And it is a
Words: 2764 - Pages: 12
Focusing Marketing Efforts on Specific Groups: Teenagers or Youth Philip Kotler cited that in Marketing, a product is anything that can be offered to a market that might satisfy a want or need. In retailing, products are called merchandise. In manufacturing, products are bought as raw materials and sold as finished goods. Commodities are usually raw materials such as metals and agricultural products, but a commodity can also be anything widely available in the open market. In our daily living, we
Words: 3502 - Pages: 15
