Trademark “Trademark” means a mark capable of being represented graphically and which is capable of distinguishing the goods or services of one person from those of others and may include shape of goods, their packaging and combination of colors. "A trademark includes any word, name, symbol, or device, or any combination thereof, adopted and used by a manufacturer or merchant, to identify his goods and distinguish them from those manufactured or sold by others. The primary purpose of a trademark
Words: 4719 - Pages: 19
toothpaste market in India increased at a compound annual growth rate of 6.6% between 2004 and 2009. - The standard category led the toothpaste market in India in 2009, with a share of 91.5%. -Leading player in toothpaste market in India is Colgate-Palmolive Company. Key questions answered - Which will be the fastest growing segment within the toothpaste market in India? - How will the forecast growth differ from the historic growth exhibited by the toothpaste market in India? - Which company
Words: 1142 - Pages: 5
BCO 321 Strategic Management School of Business Vincent Chee, 110144 Ricky Liew, 100517 Walter Chin, 100936 Table of Content Case Abstraction 3 Vision Statement (Actual) 4 Mission Statement (Actual) 4 Mission Statement (Proposed) 4 Vision Statement (Proposed) 5 Slogan (Proposed) 5 The CPM Matrix of P&G Company 6 External Factor Evaluation (EFE) Matrix for Procter and Gamble (P&G) 9 The I/E matrix for Procter and Gamble (P&G) 14 Internal Factor Evaluation (IFE)
Words: 10320 - Pages: 42
ISSN: 2319-8753 International Journal of Innovative Research in Science, Engineering and Technology (An ISO 3297: 2007 Certified Organization) Vol. 3, Issue 1, January 2014 FAST MOVING CONSUMER GOODS RETAIL MARKET, GROWTH PROSPECT, MARKET OVERVIEW AND FOOD INFLATION IN INDIAN MARKET – AN OVERVIEW RALLABANDI SRINIVASU Professor & Director –Operations, St. Mary’s Group of Institutions, Hyderabad, India. Abstract:The fast-moving consumer goods (FMCG) sector is an important contributor to India’s GDP
Words: 3399 - Pages: 14
Directors in the country running a company with a turnover of 1200 Crores. During his stint as a Managing Director, the company has seen exponential top line and bottom line growth. An MBA from IIM Bangalore ('94 batch), he started his career at Colgate Palmolive. From there he moved on to Frito-Lay before joining Perfetti Van Melle. Website: http://www.perfettivanmelle.in GLOBAL OVERVIEW OF PERFETTI VAN MELLE Largest Manufacturer of Confectionary and Chewing-gum products. Two brothers Ambrogio
Words: 1499 - Pages: 6
goods" in FMCG refers to large household electronic items such as refrigerators. Smaller items such as TV sets and stereo systems are sometimes termed "brown goods". Some of the best known examples of Fast Moving Consumer Goods companies include Colgate-Palmolive, General Mills, H. J. Heinz, Cadbury's, Nestlé, Unilever, Procter & Gamble, Coca-Cola, Carlsberg, Kimberly-Clark, Kraft, Pepsi, Wipro Consumer Care, Barilla Group, Mars and Red Bull Energy Drink. A brand evokes distinct associations, stands
Words: 1670 - Pages: 7
Cruelty Involved in Animal Testing Hobbes, the cat, has been under experimentation for most of his life. This is probably the last time that he will ever have to be experimented on again. Why? Because he is probably not going to make it through this time. The makers of Herbal Essences are about to force shampoo down his throat to see what happens to its organs. Even if the cat lives through the process, they are going to have to kill it to see which organs it could have damaged. If this was an
Words: 1787 - Pages: 8
WORKING CAPITAL PERFORMANCE ANALYSIS OF HINDUSTAN UNILEVER LIMITED COMPANY An Overview of FMCG Companies in India Fast Moving Consumer Goods (FMCG) goods are all consumable items (other than groceries/pulses) that one needs to buy at regular intervals. These are items which are used daily, and so have a quick rate of consumption, and a high return. FMCG can broadly be categorized into three segments which are: 1. Household items as soaps, detergents, household accessories, etc, 2. Personal
Words: 5394 - Pages: 22
[pic] | | |Introduction | |Organizational Study | |
Words: 8338 - Pages: 34
P&G Strategic Management Case Analysis Company description and its businesses P&G is a multinational firm that offers a wide variety of products globally. The firm products can be categorized into three major categories, which include: health and wellbeing products, beauty and grooming products, and household items. The products are sold in different merchandises across the world. The firm had previously produced Crisco Shortening, peanut butter, Folgers coffee, and orange drink products
Words: 1619 - Pages: 7
