t 2010 PRODUCTION SPECIFICATIONS Acceptable Advertising File Formats ~ PDF is the preferred format for ad files PleASe note • On bleed pages, hold all live matter 5/16” (8mm) within trim edges on all trim sides. • Headlines running across the gutter should split between words, not letters. tonAl DenSity • 2-color: The sum percentage of tonal values should not exceed 160%; only one color may be solid. The maximum screen tone value for any one color should not exceed 85%; a required value over
Words: 518 - Pages: 3
COLGATE – GIVING THE WORLD REASONS TO SMILE Colgate-Palmolive Company is a global company that manufactures and distributes consumer products worldwide. The company operates in two segments: dental-care, personal-care products, home-care products and pet nutrition. Today the company has a functioning business unit in more than 200 other countries and territories worldwide. Colgate-Palmolive’s history traces back to the early 19th century when William Colgate, a soap and candle maker, began selling
Words: 1340 - Pages: 6
care market to be $1.5 billion. The Indian oral care market registered an annual growth of 13% during FY 13. On the other hand, the growth in global market was 3% during the same period. The major players in the Indian Oral care industry are: Colgate, Unilever, Dabur and GlaxoSmithKline (GSK). P&G is a new entrant with the launch of Oral B Pro-Health in July‘13 in the Indian market. According to company sources, it will be available in mint flavour with the specifications : 140 gms (for Rs
Words: 1990 - Pages: 8
Colgate Palmolive - http://www.colgate.com/app/Colgate/US/Corp/LegalPrivacy.cvsp General Description Colgate-Palmolive is one of the leading consumer product companies in the world. It offers products in many categories including oral care, personal care, household surface, and fabric care, and pet nutrition. Colgate-Palmolive has market leadership around the world, primarily operating in North America, Latin America, Europe, and Greater Asia/Africa. The company has headquarters in New York,
Words: 1156 - Pages: 5
Toms of Maine Case Study Organizational culture is the basic pattern of shared assumptions that have been created by the corporation to enable the employees in the organization to have a shared norm. There are varied sources for the development of the organizational culture; they include the following-the general influence from the external environment, the factors that are specific to the organization and the influence of the values that exist in the society such as the spiritual perspective
Words: 666 - Pages: 3
EXECUTIVE SUMMARY Colgate Palmolive Company once is a minor candle and soap processor but the company have grown to a powerful consumer products on earth due the aggressive acquisition of other firms. William Colgate, a 23 years old English who has migrated to America in the year of 1806 was the founder of the company and so at last has joined with Francis Smith to form the company and renamed it as Smith and Colgate. At last, they have combined with the Palmolive company and so now has renamed
Words: 4369 - Pages: 18
MGT 541, WS3 May 23, 2011 Colgate-Palmolive products positioning and product life cycle. Colgate-Palmolive currently focuses on oral care, personal care, home care, pet nutrition, and professional oral care. Colgate-Palmolive’s four operating segments are located in North America, Latin America, Europe and the South Pacific, and the Greater Asia/Africa. The Hills Pet Nutrition competes worldwide selling primarily through veterinarian and specialty outlets. Colgate operates actively in fifty-four
Words: 884 - Pages: 4
Focusing Marketing Efforts on Specific Groups: Teenagers or Youth Philip Kotler cited that in Marketing, a product is anything that can be offered to a market that might satisfy a want or need. In retailing, products are called merchandise. In manufacturing, products are bought as raw materials and sold as finished goods. Commodities are usually raw materials such as metals and agricultural products, but a commodity can also be anything widely available in the open market. In our daily living, we
Words: 3502 - Pages: 15
dimension are more relevant for Colgate because the respondents feel that the brand is suitable for cleaning and maintaining teeth and the benefits highlighted by the brand such as white and strong teeth are based on facts. While sincere and wholesome—are not applicable to Colgate because the brand is not fair and just and its usage does not give physical and mental satisfaction. Exciting Dimension:-cool, contemporary, and imaginative—are not applicable to Colgate brand because the respondents
Words: 498 - Pages: 2
Unilever's Value By Product Line Trefis Team , Contributor Comment Now Unilever is one of the leading global fast moving consumer goods companies, primarily competing with other household and personal care companies like Proctor and Gamble, Colgate Palmolive, and Reckitt Benckiser. We currently maintain a price estimate for Unilever at $37.89, roughly 23% ahead of the company’s market value. Unilever recently received regulatory approval from the European Union to acquire Sara Lee’s global
Words: 355 - Pages: 2
