PRODUCT AND BRAND MANAGEMENT PROJECT ON Company study of Hindustan Unilever Limited (HUL) Submitted to- Prof. Pitamber Dwivedi Submitted by- Anish Bhattacharyya [FT-09-720] Anurag Kumar Mishra [FT-09-729] Durgesh Tiwari [FT -09-748] Jagat Singh Nagar [FT -09-754] Shwetank Kumar [FT-09-856] Sourav Mukherjee [FT- 09-862] Ravi Kumar Sinha [ FT- 09-813] IILM-GSM-09-11_PBM_SEC-A_
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Best Practices in Outsourcing: The Procter & Gamble Experience Case Study Prepared by Dr. Beena George, Ph.D, Associate Professor at The University of St. Thomas GEO IAOP’s Global Excellence in Outsourcing Award www.IAOP.org Best Practices in Outsourcing: The P&G Experience Introduction The Procter & Gamble Company (P&G) markets a wide range of branded consumer goods products, including beauty care and household products. The company’s products are sold in more than 180 countries
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`A Report ON Foreign Investment In The FMCG Sector "There was a time, not long ago FMCG was on the go, Other sectors were mere midgets, Growth was in the double digits. Alas, all of that's in the past! The growth today is not so fast. There are reasons, that's for sure. Nowadays sales tax is more And durables are selling better, The weather surely could be wetter. My job is just to set the stage Describe the current sorry age. Adi, of course, will paint the scene And tell us why
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Dell’s Supply Chain Management The term supply chain management (SCM) was initially used in wholesaling and retailing to denote the integration of logistics and physical distribution functions with the goal of reducing delivery lead times. Manufacturers and service providers have used the same term to describe integration and partnership efforts with first- and second- tier suppliers to reduce cost and improve quality and delivery timing. Terms such as integrated purchasing strategy
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Graham Hooley • Nigel F. Piercy • Brigitte Nicoulaud Financial Times Prentice Hall is an imprint of Harlow, England • London • New York • Boston • San Francisco • Toronto • Sydney • Singapore • Hong Kong Tokyo • Seoul • Taipei • New Delhi • Cape Town • Madrid • Mexico City • Amsterdam • Munich • Paris • Milan CONTENTS Preface Acknowledgements Publisher's acknowledgements PART 2 COMPETITIVE MARKET ANALYSIS CHAPTER 3 THE CHANGING MARKET ENVIRONMENT Recession-hit Aga trials green energy
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years, securing up to 45% of the market share, targeting mainly the middle and upper income customers. Smart is currently at a cross road where it faces a critical business decision to continue to develop innovations and propositions for their existing customers or use their existing innovations to serve lower income customers. Without a doubt, the middle and upper income customers must be captured first. This will not only enable an organization to gain a foothold of the market but also build up
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Robinson was planning his sales promotion strategy for a line of professional hair-care products at Boots. The professional hair-care line consisted primarily of shampoos, conditioners and styling products (gels, wax, mousse, etc.) developed in collaboration with United Kingdom’s top celebrity hairdressers. Robinson’s challenge was to select one of three promotional alternatives — get three for the price of two (“3 for 2”), receive a gift with purchase (“GWP”), and an on-pack coupon worth 50p1 — for
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graduating, she went on to earn a Bachelor of Arts in Economics with honors from Princeton in 1977. She then went on to earn a Master of Business Administration degree in 1979 from Harvard University. Her career began as a Brand Manager for Procter and Gamble, and then she went on to rise from a consultant to a senior Vice President at Bain & Company. Next, she became a Vice President at The Walt Disney Company, a Vice President at Stride Rite Corporation and President and CEO of Florists’ Transworld
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active……………………………………………………………………8 e) The Body Shop………………………………………………………………………….8 II. L’ENVIRONNEMENT : LES 5 FORCES DE PORTER…………………………8-11 1. Intensité concurrentielle.............................................................................................9-10 a) Procter et Gamble………………………………………………………………………9 b) Unilever……………………………………………………………………………..9-10 c) Beiersdorf……………………………………………………………………………..10 d) Johnson & Johnson……………………………………………………………………10 2. Pouvoir de négociation des fournisseurs……………………………………………...10 3. Pouvoir
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projects. Stakeholders: • Lindsay Owen-Jones, CEO in 1988 • Jean-Paul Agon, current CEO • Eugene Schueller, developed a hair-color formula for L’Oreal • Patrick Rabain, head of consumer products Competitor: • Procter & Gamble, 1st in advertising • Unilever, 2nd in advertising • Revlon • Avon Target Market: • Salons • Beauty Department Store • Personal care / Beauty product users Strategy: • L’Oréal began targeting men in 1999
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