Do Customer Loyalty Programs Really Work? Grahame R. Dowling Australian Graduate School of Management University of New South Wales Sydney 2052 Australia Phone: +612–9931–9200 Fax: +612–9662–1695 and Mark Uncles School of Marketing University of New South Wales Sydney 2052 Australia Phone: +612–9385–3510 Fax: +612–9663–1985 E-Mail: M.UNCLES@unsw.edu.au Research Brief RB 002 This research is funded by the Centre for Corporate Change at The Australian Graduate School of Management
Words: 8956 - Pages: 36
PUBLISHED BY Microsoft Press A Division of Microsoft Corporation One Microsoft Way Redmond, Washington 98052-6399 Copyright © 2008 by Microsoft Corporation All rights reserved. No part of the contents of this book may be reproduced or transmitted in any form or by any means without the written permission of the publisher. Library of Congress Control Number: 2008920571 Printed and bound in the United States of America. 1 2 3 4 5 6 7 8 9 QWT 3 2 1 0 9 8 Distributed in Canada by H.B. Fenn
Words: 65718 - Pages: 263
what point has revenue been earned? At what point is the earnings process complete? When have expenses really been incurred? During the 1990s' boom in the stock prices of dot-com companies, many dot-com companies earned most of their revenue from selling advertising space on their Web sites. To boost reported revenue, some dot-coms began swapping web-site ad space. Company A would put an ad for its website on company B's website, and company B would put an ad for its website on company A's website. No
Words: 21055 - Pages: 85
Citation: 18 Duke J. Comp. & Int'l L. 151 2007-2008 Content downloaded/printed from HeinOnline (http://heinonline.org) Thu Oct 17 14:15:18 2013 -- Your use of this HeinOnline PDF indicates your acceptance of HeinOnline's Terms and Conditions of the license agreement available at http://heinonline.org/HOL/License -- The search text of this PDF is generated from uncorrected OCR text. -- To obtain permission to use this article beyond the scope of your HeinOnline license, please use: https://www
Words: 11769 - Pages: 48
The 10 Best Car Brands of 1990 This page provides two rankings of the Top 10 car brands sold in North America between late 1984 and 1989. Each ranking employs a different method of computation. The statistics used in the computations for rating and ranking the brands are those found within the April 1990 issue of Consumer Reports. The two sections providing the necessary statistics are CR's Used-Cars-To-Avoid list and its reliability charts. Reliability is defined by the magazine as the infrequency
Words: 8396 - Pages: 34
Over-Booked Marketing 379 – Market Research Methods Executive Summary This service offered by us will allow current college students to have access to required textbooks through an electronic book service. This type of service will be different from our competitors as it will be available through kiosks placed on campus and students will have choices between renting only a portion or an entire book. Rent duration will be anywhere from just one day to an entire semester – all for a student
Words: 18818 - Pages: 76
THE ORIGINS AND DEVELOPMENT OF THE ENGLISH LANGUAGE This page intentionally left blank THE ORIGINS AND DEVELOPMENT OF THE ENGLISH LANGUAGE SIXTH EDITION ± ± John Algeo ± ± ± ± ± Based on the original work of ± ± ± ± ± Thomas Pyles Australia • Brazil • Japan • Korea • Mexico • Singapore • Spain • United Kingdom • United States The Origins and Development of the English Language: Sixth Edition John Algeo Publisher: Michael Rosenberg Development Editor: Joan Flaherty
Words: 164520 - Pages: 659
Global Human Capital Trends 2014 Engaging the 21st-century workforce A report by Deloitte Consulting LLP and Bersin by Deloitte Contents Introduction | 2 | 7 Global Human Capital Trends 2014 survey: Top 10 findings Lead and develop Leaders at all levels | 25 | 35 | | 45 55 Corporate learning redefined Performance management is broken The quest for workforce capability Attract and engage Talent acquisition revisited Beyond retention | 75 | | 87 97 | 65 From diversity to inclusion
Words: 45459 - Pages: 182
Journal of Banking & Finance 34 (2010) 1958–1969 Contents lists available at ScienceDirect Journal of Banking & Finance journal homepage: www.elsevier.com/locate/jbf Underpricing of IPOs: Firm-, issue- and country-specific characteristics Peter-Jan Engelen a,*, Marc van Essen b a b Utrecht University, School of Economics, Utrecht, The Netherlands Erasmus University, Rotterdam School of Management, Rotterdam, The Netherlands a r t i c l e i n f o a b s t r a c t Using a large
Words: 13737 - Pages: 55
Detailed Fare Information All Aboard! This map gives detailed information about Chicago Transit Authority bus and elevated/subway train service, and shows Pace suburban bus and Metra commuter train routes in the CTA service area. It is updated twice a year, and available at CTA rail stations, Metra downtown terminals, visitor centers, airports, or by calling the RTA Travel Information Center number below. Regional Service Overview CTA runs buses (routes 1 to 206) and elevated/subway
Words: 31239 - Pages: 125
