DECLARATION This research proposal is my original work. It has not been presented to any other university or educational institution. Signature…………………… Date………………………… Robina Lumumba 065757 The research proposal has been submitted to the university with my approval as the university supervisor Signature…………………. Date……………………….. Mr. Alfred Gathogo DEDICATION I dedicate this research proposal to my dear mum, who was always there for me emotionally, spiritually
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stores. They supply customers various groceries and services. From the micro-economic way, Australian grocery industry earned high profit ($3.9 billion) in 2014-2015 (IBISWorld 2015, p.3). It has high competition level, concentration level, high barriers to entry, medium revenue volatility, medium capital intensity, medium regulation level, medium technology change, low industry assistance, low industry globalization (IBISWorld 2015, p.3). On a macro-economic scale, grocery industry has impacted
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For the exclusive use of G. Alvarado, 2015. 9-707-493 REV: AUGUST 13, 2007 MICHAEL E. PORTER Understanding Industry Structure The essence of the job of the strategist is to cope with competition. The arena in which competition takes place is the industry in which a company and its rivals vie for business. Each industry has a distinctive structure that shapes the nature of competitive interaction that unfolds there. Understanding the underlying structure of a company’s industry, now
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google which are both search engines. Now a known search engine that has grown is call Bing.com and theirs intense competition amongst those websites. Section 3 1. Does technology lower barriers to entry or raise them? Do low entry barriers necessarily mean that a firm is threatened? Technology lowers barriers to entry but doesn’t mean that the firm is threatened. 3. Why did Google beat Yahoo! in search? Googel made innovations to ts web content, that allowed companies to build its brand,
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particular industry, the intensity of competition among firms increases. To reduce this threat, there must be sufficient barriers to entry in the industry. For example, in the financial services industry in Malaysia, barriers to entry are high due to the unavailability of new business licences as it is the Central Bank's policy not to issue new licences. Other forms of barriers to entry include: (a) Economies of Scale Firms cannot enter the industry due to the high economies of scale such as
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Coke vs Pepsi 5-Forces Industry Analysis Barriers to Entry – Medium There are low capital requirements. This is because the concentrate producers outsource their bottling. Hereby they don’t need to build expensive plants or worry about economies of scale. “The CSDs manufacturing process involved relatively little capital investment in machinery, overhead, or labor.” Consumers have no switching costs. They can easily switch to another brand without experiencing costs. The CSDs manufactures are
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firms, the lesser danger of potential entrants and higher barriers to entry, lesser substitutes for the firm’s products and a weaker bargaining power of the consumers and suppliers. Competitive incumbent firms or existing businesses in a particular market adopts strategic entry deterrence to discourage potential entrants from entering into competition in the market. These actions from the existing companies create and strengthen barriers to entry for the industry for new entrants. However, this
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Various Market Structures Julia R. Wiggins ECO 204 Kristian Morales October 14, 2013 Various Market Structures In this paper we will look at different types of Market Structures. There are many different types of firms in the market structures, some similar and some very different. This means that some firms, according to how the supply and demand will affect their pricing, will try to maximize their profits. Some firms very little substitutions or have no substitutions, which means that
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characteristics of substitutes Threat of New Entrants Entrants’ threat to industry profitability depends upon the height of barriers to entry The principle sources of barriers to entry is: * * Capital requirements * Economies of scale * Absolute cost advantage * Product differentiation * Access to channels of distribution * Legal and regulatory barriers * Retaliation Bargaining Power of Buyers The extent to which buyers are
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the market. There are low barriers to enter the sports appare了industry largely due to common technology and ease of brand switching. However, the branding and image of the largest firms in the industry raise the ease of entering the market. Key players in the industry include Reebok, Adidas, Puma and Nike. A new entrant would have to spend a lot of money on marketing and advertising to become competitive with Nike and Adidas. Product differentiation 7 can create a barrier to entry because of a high
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