Integrative Case Lynekka Clark Jack Welch Management Institute Dr. Verona Kennedy JWMI:505 December 14, 2014 Executive Summary This paper will evaluate the communication strategy of the fictional new CEO of XYZ global financial services firm, which has been negatively impacted by a national investment crisis and plans to release to its target audience and stakeholders, utilizing tools such as Mary Munter’s Audience Strategy. The stakeholders have been identified as the firm’s employees
Words: 2073 - Pages: 9
Abstract In this paper, I will define the product harm crisis and identify the factors that contribute to a product harm crisis. I will compare and contrast the findings of the various studies on the product harm crisis. I conclude by synthesizing my analysis of the research to develop and support a recommendation for an organization handling a product harm crisis. Product-Harm Defined Product-harm crisis can be defined as an occasion when a product or brand is
Words: 1383 - Pages: 6
in China, Mattel was in a crisis. Their stock was dropping, lawsuits, media attacks, lost sales, and increased expense of litigation cost. Mattel was now suffering from a tarnished brand name and customer loyalty. Mattel’s challenges included convincing parents that child safety and product safety is more important that revenue, form an alliance with Chinese suppliers and the government to create honorable quality control solutions, improve international communication, and manage investor, customer
Words: 862 - Pages: 4
is a need to assess crisis and trauma because not all individuals are equally affected by the crisis which means like one size fits all. Some will need intensive intervention and others will need very little, if there’s any. Recovery from crisis exposure is something that is typical but not everyone exposed to trauma either needs or wants professional help. Therefore, crisis intervention should be offered in response to demonstrated need. There are three parts of a crisis. First, the stressor
Words: 1003 - Pages: 5
Crisis Management may be defined as the process of preparing for and responding to an unpredictable negative event to prevent it from turning into an even bigger problem, or becoming a full-blown, widespread, life-threatening disaster. It involves the execution of well-coordinated actions to control the damage and preserve or restore confidence in the system under crisis. Risk management, on the other hand, is a process for identifying, assessing, and prioritizing risks of different kinds. Once
Words: 777 - Pages: 4
themselves religious. Rita has many issues going on and is feeling depressed and unfulfilled. The six-step model of crisis intervention focuses on the immediate process of actively, assertively, intentionally, and continuously assessing, listening and acting to systemically assist the client to regain as much of the pre-crisis equilibrium, mobility and autonomy as possible. “It becomes every crisis worker’s job to figuratively get the client back into the driver’s seat of the psychological vehicle” (James
Words: 1009 - Pages: 5
ABC Model of Crisis Intervention ABC Model of Crisis Intervention Introduction Every person ultimately experiences crisis moments that may differ in content but tend have specific shared characteristics. Usually, crisis entails loss, threat, as well as the unexpected. There have been various theoretical techniques provided for assisting those functioning through crisis. Generally, the most effectual techniques tend to follow a short therapeutic model which stresses the episode isolated
Words: 1738 - Pages: 7
With the right decision making, some companies improve during a crisis To paraphrase the bumper sticker: Stuff happens. Fortunately, so does good leadership--but those folks looking for pat solutions to unpredictable situations will be disappointed. First-rate management of a crisis rarely looks the same twice. A case in point from America's military: Gen. George S. Patton, perhaps the most celebrated of America's modern military men, was first and foremost a student, devouring books on history
Words: 1505 - Pages: 7
The class text addresses five theories of crisis communication as well as four variations of the fifth theory, the Excellence Theory. To fully understand how each model of the Excellence Theory is expressed, each model needs to be looked at from a real world perspective, as evidenced in the provided scenario. Excellence Theory Scenario Scenario: Robert’s Responders, a 501(c) 3 volunteer organization, has responded to an EF-4 tornado in the rural village of Incorpria, Illinois. When the Incident
Words: 781 - Pages: 4
Research in Motion’s Blackberry: an Innovation or Communication Crisis? This report deals with Research in Motion (RIM) a global leader in innovative wireless technology, who revolutionized the Smartphone industry in 1999 with the introduction of the Blackberry. (RIM, 2012)The specific product that will be the focus of this report is their new offering, the Blackberry Torch 9810. (RIM, 2012) 1.0 Marketing Issue Research In Motion (RIM) has failed to capitalize on the BlackBerry market share to employ
Words: 983 - Pages: 4