Communication: The Art of Keeping a Business Alive Amie Jo Prieskorn Organization Overview J C Penney Company, Inc. was founded in 1902 and has grown to be a major retailer, operating department stores in 49 states and Puerto Rico. In addition to department store sales, J C Penney offers a thriving internet sales site at jcp.com. Retail sales include fashion apparel, footwear, jewelry, cosmetics and home furnishings as well as in store services of styling salons, optical, photography and interior
Words: 1209 - Pages: 5
of an organization. Without evolving along with the fast changing of our environment, an organization will diminish. When developing strategies for change, there are two possible change models that business leaders can use. Two change management models that can assist in keeping an organization alive are Kurt Lewin and John Kotter’s model for change. Psychologist Kurt Lewin developed a change management model that consisted of three steps. The three-stage processes are: unfreezing, changing, and
Words: 600 - Pages: 3
Experiential Retail of OTOBI Ltd. Internship Report On Experiential Retail of OTOBI Ltd. BUS-400 Submitted To: Suman Paul Chowdhury (Main Advisor) Senior Lecturer BRAC Business School Submitted By: Shahriyar Hasan ID: 05304052 BRAC Business School Mahmudul Haq (Second Advisor) Assistant Professor BRAC Business School Date: 9th May, 2010 Executive Summary After getting the four years theoretical knowledge in BBA it is very interesting to match with the practical experience
Words: 9140 - Pages: 37
reasonable profit. There is not enough demand from the market, so TeamLab is still a long way to off. Secondly, there seems to be a lack of brand promotion. TeamLab usually waited the projects to come in rather than actively strove for its business. TeamLab business model is based on previously word of mouth, which would be a limitation for its further development. Lastly, the oversimplified organizational structure is an important problem crying out for solution. In order to raise operating margin
Words: 3096 - Pages: 13
Develop an argument supporting the importance of a strategic plan for the success of the defined business. It is true to say that only through a proactive employment of strategic planning and implementation that a company can differentiate itself from the rest of the competition, as well as fostering strong brand awareness and recognition. Indeed, thanks to its organizational values, clear strategic mission and vision, plus its brilliant and flexible planning, a company like Louis Vuitton (LV)
Words: 1491 - Pages: 6
Theatre is a form of communication that has been influencing the world for thousands of years. At its most basic form, theatre is story-telling. However, today’s modern society has pushed theatre to be bolder and bigger in order to stay above the waters. Much of this has come with the sacrifice of morality in order to have the most “shock factor”. This brings about the question, can theatre maintain Christian principles without hindering communication and the development of art, especially in a modern
Words: 3523 - Pages: 15
Competitive Intelligence IX. Why Collect Intelligence? X. What is Ethical? XI. Methods of Intelligence Collection XII. What Resources Are Used to Collect Information XIII. How Companies Utilized Collected Information XIV. Keeping Companies Secrets Secret a. Buildings b. Communication Systems c. Administrative XV. Conclusion I. ABSTRACT Intelligence gathering is considered commonplace in corporate America. Companies struggle to maintain the high ground within a competitive marketplace. One source
Words: 7080 - Pages: 29
1952, and was a local hotspot in the area for many years. Downtown Columbia, SC is definitely a great area to have such a business. It is a vibrant commercial and residential city center. There are numerous businesses, law firms, banks and real estate corporations; also located in the downtown area of Columbia, are the University of South Carolina, the Columbia Museum of Art, Columbia City Ballet, and the Nickelodeon Theatre. Although my grandfather was an expert at running the coffee shop then
Words: 2328 - Pages: 10
Study Material For M.B.A. Based on Latest Syllabus of MBA prescribed By Maharshi Dayanand University, Rohtak (DDE) 1st Semester (Part-1) By : Expert Faculties Publications SCF-181, HUDA Complex, Near New Telephone Exchange, Rohtak (Haryana) footer Publications SCF-181, HUDA Complex, Near New Telephone Exchange, Rohtak (Haryana) © Reserved No Part of this book can be reproduced, stored in or introduced into a retrieval system or transmitted in any form, or by any
Words: 27014 - Pages: 109
consumers. The brand has to be imprinted into their consciousness and differentiated from its competitors "Brand is everything, and everything is brand." (Pallotta, 2011) By this, the author means the face of the company (the logo, visage etc.) and its business strategy collaborates to define what a brand actually represents. A brand is basically the mission statement of a company embodied; no detail of a brand is insignificant. The identity of a brand provides direction, meaning and purpose. When creating
Words: 3573 - Pages: 15