Brand communities Functional and social benefits Michael Ling July 2014 1 Prepared by Michael Ling WHAT ARE THE RESEARCH QUESTIONS? 2 Prepared by Michael Ling Motivation • Frenzy in social media and an escalating interest in creating brand communities around websites. • We know little how customers behave in those communities. • Research in online brand communities has been scarce and under-developed (Bagozzi and Dholakia, 2002). 3 Prepared by Michael Ling 4 Prepared
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New http://nms.sagepub.com/ Media & Society Communication, community, crisis: Mapping uses and gratifications in the contemporary media environment Azi Lev-On New Media Society 2012 14: 98 originally published online 8 August 2011 DOI: 10.1177/1461444811410401 The online version of this article can be found at: http://nms.sagepub.com/content/14/1/98 Published by: http://www.sagepublications.com Additional services and information for New Media & Society can be found at: Email Alerts: http://nms
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The establishment of an online community is widely held as the most important prerequisite for successful course completion and depends on an interaction between a peer group and a facilitator. Beaudoin reasoned that online students sometimes engage and learn even when not taking part in online discussions. The context of this study was an online course on web-based education for a Masters degree in computer-integrated education at the University of Pretoria. We used a mixed methodology approach
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Online Participation Leading to Successful Students and Healthy Learning Communities Amanda Grand Canyon University: UNV 501 April 8, 2014 Online Participation Leads to Successful Students and Healthy Learning Communities Enrollment for online courses is climbing but the input from participants is not keeping up. For years, many have stated that active participation and becoming a part of the learning community in any educational setting is crucial, especially online, when it comes to successful
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So what is a discourse community? When you google discourse community, you read, “It is a group of people sharing a common goal using communication to reach that common goal.”Getting more into detail what exactly is a discourse community, we have John Swales’ academic essay, ‘The Concept of Discourse Community’, which breaks it down into six characteristics: “1. A discourse community has a broadly agreed set of common public goals. 2. A discourse community has mechanisms of intercommunication among
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reading thru the “Concept of a discourse community “ I found it a very difficult piece to write about. Really just reading thru it I found myself having to go back over it many times. So for this paper we were soppose to analize a part of the writing. So I decided to go over thse 6 chartestics that swalles talked about. Like I said swales came up with a set of guidelines that a discourse community has to meet to be actulla considered as a discourse community. The six characteristics that are to be
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I am a part of a very specific and individualized discourse community of people who learn and play the fantasy role playing game Dungeons and Dragons. This game is a worldwide phenomenon, with players spanning the entire globe, so intern, the discourse community is very unique in being so widespread. I personally play with a select few members from my family, as well as close family friends, adding myself to a sub-discourse community. The foundation for Dungeons and Dragons, or D&D, is storytelling
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purpose is to uplift the socio-economic condition of the communities living in a peacefully and ecologically balanced environment. http://www.kasilak.org Furthermore, Kasilak Development Foundation Incorporated (KDFI) was created in 1997 by Stanfilco as a partner in promoting a strong and excellent service to all communities in all area of operations in Mindanao. Kasilak has provided the Mindanao area with sustainable farming, social services and programs that will improve the quality of life.
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capture the best ideas. The company decided to take its customer oriented culture online - build an online community that would allow it to engage with customers in a dynamic way. To implement this decision Starbucks required community management tools to track and implement the best ideas. Starbucks decided to implement Salesforce CRM Ideas application to harness the energy of online communities to drive brand perceptions and gain key customer insights. Salesforce CRM Ideas provides connect with employees
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Community radio fosters good governance October 27, 2013 in Opinion While the technological advancement in this country is pointing to a new world order, where globalisation and simplification of life is happening fast, there remains a gap in our country which if harnessed and supported has the capacity to be the game changer. Sunday Opinion with Kudzai Kwangwari The cellphone came and with it text messages, WhatsApp facilities, as well as money-transfer mechanisms while the internet also brought
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