Company Delamere Pottery Limited, which produces earthenware tableware, founded in 1997 after obtaining assets of T.G. Delamera & Co ltd. Company acquired a functional structure to better support the increase in turnover (Williamson et al., 2004, p. 53) in new markets areas that offer greater margins. To enhance the competitiveness, company launched a new strategies in business, marketing and finance mainly to increase gross margins by 10% and increase customer satisfaction together with a reduction
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Delamere pottery limited is a company that manufactures earthen wires and table wares as its main line business and started trading in May 1997 after purchasing the asset of T.G. Delamere & Co Ltd. The company has as its managing director Malcon Lewis and John Wilshaw as production manager. The company focused on premium prices and economy earthen ware as its strategy to penetrate the market. After the buy over, the structure and strategy of the business was changed to increase profitability and
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