MARKETING PLAN: SURF EXCEL M.BILAL KHAN (2642) I.U.G.C 1. CURRENT MARKETING SITUATION COMPANY PROFILE: Unilever Pakistan Limited manufactures and markets home and personal care products, beverages, ice cream, and spreads in the United Kingdom. The company provides food products, such as soups, bouillons, sauces and dressings, noodles, complete meals, margarine and spreads, olive oil, and tea, as well as frozen foods; cleansing and hygiene products for the home care market; and skin cleansing
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The Marketing Plan Introduction As a marketer, you’ll need a good marketing plan to provide direction and focus for your brand, product, or company. With a detained plan, any business will be better prepared to launch a new product or build sales for existing products. Non-profit organizations also use marketing plans to guide their fundraising and outreach efforts. Even government agencies put together marketing plans for initiatives such as building public awareness of proper nutrition and
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By Wind , Douglas & Perl mutter • The degree, kind & nature of involvement in International Business (I.B.) or International Orientation of companies vary widely. • Company re-orient/re-organise its activities. • It identifies four types of attitudes/orientation toward Internationalisation: o o o o E-Ethnocentric P-Polycentric R-Regio centric G-Geocentric Concept of EPRG orientation/approach can better be understood with the help of table of characteristics cum differences, which
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Marketing a n d t h e Disclosure of Information 339 CASE 5. Kraft Foods Inc.: The Cost of Advertising on Children's Waistlines The room fell silent as Dr. Ellen Wartella, Dean of the College of Communications at the Univeristy of Texas at Austin, gave Kraft executives her opinions on a presentation they had just made regarding Kraft and advertising to children. Wartella characterized Kraft's online marketing as "indefensible" and concluded that Kraft's claim that it was not advertising to
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Premier university, chittagong Assignment on “New Business Plan” Submitted to: Md Atikur Rahman Course Teacher, Faculty of business studies Premier University, Chittagong. Submitted By: Name | ID | Mir Md. Belal | 1022114557 | Sifuddin Ahamed | 1022114559 | Kuhinoor Akhter | 1022114580 | Irin Julekha | 0920113595 | Nishat Yesmin Sonia | 1022114586 | Joyasree Ghosh | 1022114684 | | | Date of submission: 16/03/2014 14 march, 2014
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planBUSINESS PLAN Silknet Agro Introduction: No other fabric has fascinated man so continuously over millennia as silk. It is royal in its splendor, exotic and sensuous in its radiance. An aura of luxury has always surrounded and still surrounds, cloths made of silk. No other fabric drapes more beautifully or flatters the body more than silk. The present global scenario clearly indicates the enormous opportunities for the Indian Silk Industry. The need of the hour is to produce more
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Designed to Lead 2009 Annual Report Contents A.G. Lafley Letter to Shareholders Bob McDonald Letter to Shareholders Touching Lives P&G Brands — Designed to Be Leaders Billion- and Half-Billion Dollar Brands Improving Life P&G Leaders — Built from Within Corporate Officers Board of Directors P&G at a Glance Financial Contents Shareholder Information 11-Year Financial Summary 1 5 8 10 12 16 18 24 25 26 27 72 73 Financial Highlights FINANCIAL SUMMARY (UNAUDITED) Amounts in millions, except
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Strategic Marketing Course no. EMB620 (Sec-01) Course instructor: Kazi Islam Prepared by- K.M.Yeer Hossain Date: 19th November, 2009 NSU, Dhaka 1. How relevant you found today's guest and discussion topics in relation to our class? Guest lecture is fully relevant to our like class. According to guest statement after analyzing market segments, customer interests, and the purchase process, it's time to create the strategic marketing plan. The strategic
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Stardom 101 Magazines Business Plan Table Summary 1.0 Executive Summary 1.1 Objectives 1.2 Mission 1.3 Keys to Success 2.0 Start-up Summary 2.1 Company Ownership 2.2 Meet the Team players 2.3 Company Locations and Facilities 3.0 Products 4.0 Market Analysis Summary 5.0 Strategy and Implementation Summary 5.1 Marketing Strategy 5.2 Distribution Strategy 5.3 Strategic Alliances 5
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Starbucks Marketing Plan Group H National University Table of Contents Executive Summary.………...….….……….………....…..…………...……………...………..…3 Situation Analysis…..……………………………………….……...……………...……………...3 Marketing Strategy……….…………………………….………………..……….........………….9 Financials……………………………………….…………………………….…….…….…...…12 Controls…………………………..…………..……….……..………….………….………..…...16 Appendix………………………………….………….……………………………….…….……17 References………………………………………………………………………..…………........18 Starbucks Marketing
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