Signature _______________________________ NEW SOUTH WALES Australian School of Business School of Marketing MARK1012: Marketing Fundamentals Final Examination Session 1, 2012 Instructions: (Please read these instructions carefully) This examination paper consists of THREE sections: Section A (10 Fill in the gaps: 10 marks); Section B (3 Short essay questions: 20 marks) and Section C (50 Multiple choice questions: 20 marks). It has FIFTEEN (15) printed pages excluding this page
Words: 4336 - Pages: 18
business MGA 1013 Assignment: BUSINESS PLAN SEMESTER: 2 Company’s Name: Hannur Boutique Tutorial Group: TMB 1 Lecturer’s name: Puan Ainulashikin Marzuki Group’s Members : *Hasrul Hafiz Bin Md Aiani 1120162 *Nurasyikin Binti Azman 1120152 *Nursuhaila Binti Azmy 1120150 *Farhanah Binti Azizan 1120149 1. Executive Summary Overview Hannur Boutique ia a professional boutique company established in 2013. It’s stil a new company that just entered the market and lack
Words: 6381 - Pages: 26
Panera Bread Company Crafting and Executing Strategy Executive Summary The Panera Bread Company is starting 2007 with unfinished goals and missed targets previously set and a review of their strategy is in order to continue their ongoing success. The company has grown substantially since its inception in the competitive restaurant industry; however, an aggressive target of 2,000 Panera Bread bakery-cafes will require a focused strategic plan. The company has a strong base with loyal customers
Words: 5701 - Pages: 23
Introduction 2 1.0 Pros of establishing a business presence in social media outlets 3 1.1Use company’s existing user base to exquisite new customers 3 1.2 Establish company’s global presence 3 1.3 Cost efficient 3 1.4 Helps to improve the company products and services 4 1.5 Increasing company revenue 5 2.0Cons of establishing a business presence in social media outlets 5 2.1Lack of control over your company’s marketing or advertising messages 5 2.2 Potential infringement issues of copyright
Words: 3177 - Pages: 13
PREAMBLE uniCredit Ghana Limited is a non-bank financial institution which has been in operation since 1995. The company was formerly called Kantamanto Savings and Loans Co. Ltd, but had a change of name in June 2007. The ownership of the company changed in April 2005. The company is headquartered at Tarzan House, Kantamanto-Accra, and currently has a network of 10 branches and one agency located at Kantamanto, Kaneshie, Apenkwa, Ashaiman, Dome, Makola, Adabraka, Kejetia and Suame in Kumasi and
Words: 1529 - Pages: 7
India 1 Table of Contents 1. Objective 2. Scope of Work 3. Rationale 4. Theoretical Framework and Review of Literature i. ii. iii. iv. Promotional Strategy Promotional Mix Message and Media Strategy Communication Model- AIDA 5. Promotion Process For Cars i. ii. iii. iv. v. vi. vii. viii. ix. Selecting the target market Product and Brand Positioning Promotional Decisions Advertising Direct Marketing Interactive/Interactive Marketing Sales Promotion Publicity/Public Relation Personal Selling
Words: 7080 - Pages: 29
Introduction 1 2. Current Marketing Situation 1-4 2.1. Macro-Environment - Demographic Environment 1 2.2. Macro-Environment - Technological Environment 2 2.3. Macro-Environment - Economic Environment 2 2.4. Macro-Environment - Political Environment 2 2.5. Micro-Environment - Competitors 2 2.6. Micro-Environment – Customers 3 2.7. SWOT Analysis 3 2.7.1 Strength 3 2.7.2 Weakness 3 2.7.3 Opportunities 4 2.7.4 Weakness 4 3. Objectives and Issues 4-5 4. Marketing Strategy 5-6 4.1. Segmentation
Words: 5636 - Pages: 23
Unilever’s marketing activities from two perspectives: marketing strategy and marketing philosophy Table of Contents 1. Introduction 3 2. Background to Unilever 3 3. Evaluation of Unilever’s marketing activities on marketing strategy 3 3.1 Product proliferation strategy 3 3.2 Global marketing strategy 4 3.3 Cause-related marketing 5 3.4 Digital marketing strategy 6 3. Evaluation of Unilever’s marketing activities on marketing philosophy 7 3.1 That marketing creates
Words: 2918 - Pages: 12
Marketing and Promotional Products Ida Suther June 17, 2014 Marketing and Promotional Products Promotional products are a way to build brand awareness for the company. It brings awareness, can boost sales, and helps grow a company. A customer with a good promotional plan, and having clear objectives, will help to focus on target marketing and streamline marketing activities. Each business must pick the right material to target specific customers. During the summer sports months, t-shirts
Words: 469 - Pages: 2
Marketing Management, Millenium Edition Philip Kotler Custom Edition for University of Phoenix Excerpts taken from: A Framework for Marketing Management, by Philip Kotler Copyright © 2001by Prentice-Hall, Inc. A Pearson Education Company Upper Saddle River, New Jersey 07458 Marketing Management Millenium Edition, Tenth Edition, by Philip Kotler Copyright © 2000 by Prentice-Hall, Inc. All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission
Words: 231198 - Pages: 925
