_______________________________ In Partial Fulfilment Of the Requirements for the Degree Bachelor of Science in Business Administration Major in Marketing _____________________________ By: Ericka R. Equiron 2014 APPROVAL SHEET In partial fulfilment of the requirements for the degree Bachelor of Science in Business Administration, Major in Marketing, this undergraduate project feasibility study entitled (“SIOMAILOVEâ€), prepared and submitted by Ericka R. Equiron is hereby recommended
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UNIVERSITY COLLECGE OF TECHNOLOGY AND INNOVATION (UCTI) Marketing ASSIGNMENT Student declaration: | I declare that | 0 I understand what is meant by plagiarism. 1 The implications of plagiarism have been explained to us by our lecturer. 2 This project is all my own work and I have acknowledged any use of the published or unpublished works of other people. | Student Signature: | Date: | MODULE: | BM012-3-1-MKG | CLASS CODE: | UC1F0907-BMP | Lecturer Name: | SEVAKUMAR A/L
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U N IT2 INTERNATIONAL MARKETING Talk about international brands BUILDING RE LATI ONSHIPS Writing: e-mail Reading: Diego Della Valle: Italian atmosphere is central to Tod's global expansion Financial - Times C) page 14 U N IT3 The price of success: Make recommendations to improve communications within an electronics company Financial Times UNIT Talk about what makes a good communicator LANGUAGE WORK Idioms Marketing word partnerships Brainstorming
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to the control process Nature of Strategic Planning A formal statement of plan, is called strategic plan The process of preparing and revising the formal statement of plan is called strategic planning Strategic planning is the process of deciding on the programs that the organization will undertake and on the approximate amount of resources that will be allocated to each program over the next several years It’s the process of deciding on the programs organization will undertake
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purpose of marketing to create long-term and mutually beneficial exchange relationships between the buyers/consumers and the organisation remains unchanged, the function of marketing management has evolved to include strategic decision-making. Review and write a summary of the strategic marketing management process discussed in chapter one of the Kerin and Peterson text. The fundamental function of marketing is to create new customers and this can be accomplished by customizing the marketing mix to
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makers in determining whether or not to implement a particular project or p g program. • The study is based on extensive research on both the current practices & the proposed project & its impact on the current practice of the enterprise. • The feasibility study will contain wide‐ranging of data related to financial & operational impact & will include advantages & disadvantages of both the current situation & the proposed plan. • The feasibility study is conducted during the deliberation phase of the
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Marketing Plan Sony Ericsson Mobile Communication | | | | | | | Table of Contents 1. Executive Summary 3 2. Current Marketing Situation 4 2.1 Market Summary 4 2.2 Competition 6 2.3 Product Offering 7 2.4 SWOT Analysis 9 2.5 Critical Issues 10 3. Market Strategy 10 3.1 Misson 10 3.2 Marketing Objectives 13 3.3 Financial Objectives 13 3.4 Target Market 13 3.5 Positioning 15 3.6 Marketing Mix 15 4. Fiancials 18 4.1 Sales Forecast 18 4.2 Expense
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There are FOUR (4) questions in this section. Answer ALL questions in the Answer Booklet. 1. Discuss the FIVE (5) potential benefits and FIVE (5) potential drawbacks of entrepreneurship (15 marks) Suggested Answer: Entrepreneurs benefit by controlling their own destiny, reaching their own potential, making a difference, reaping impressive profits, contributing to society, and enjoying what
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Lindt & SprüngLi AnnUAL REPORT 2011 For the past 165 years, premium chocolate manufacturer Lindt & Sprüngli has been committed to render top quality. With six production sites in Europe and two in the USA, 18 subsidiaries as well as numerous independent distribution partners, LINDT products are in the meantime available nearly all around the globe. To ensure an impressive presentation of the LINDT product variety and to grant our loyal chocolate lovers an extraordinary shopping experience, increased
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Management August 18, 2012 Table of Contents Abstract 3 Company Background 3 Business Problems 4 High-Level Solution 5 Benefits of Solving the Problem 6 Business/Technical Approach 7 Business Process Changes 7 Technology / Business Practices Used to Augment Solutions 9 Conclusions and Overall Recommendations 10 High-level Implementation Plan 10 Summary 11 Summary of Recommendations
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