Faculty of Business, Economics & Accounting Department of Business Studies HELP Bachelor of Business (Hons) Year 1 HELP Bachelor of Management (Hons) Year 1 HELP Bachelor of Business Psychology (Hons) Year 1 INTERNAL SUBJECT DETAILS Semester 3, 2015 Subject: MKT 101 Principles of Marketing Subject Lecturer/Tutor: Ms Liew Huey Min Telephone: 03-2716 2000 Fax: 03-2095 7100 Email: liewhm@help.edu.my Consultation: By appointment PRE-REQUISITE(S) No pre-requisite is required
Words: 5070 - Pages: 21
International PLC 2 3. The review of intended strategy of Kesa and DSG in the first year 3 3.1 The intended strategy of Kesa 3 3.2 The intended strategy of DSG 3 4. Analysis of external environment 3 4.1 Analysis of macro-environment 4 4.2 Analysis of industry 4 5. The importance of stakeholders 5 5.1 Kesa’s stakeholders 6 5.2 DSG’s stakeholders 6 5.3 Stakeholder mapping 7 6. Marketing management 8 6.1 Kesa Company 8 6.2 DSG Company 9 6.3 Compare and contrast the Companies 10 7. Operation
Words: 10231 - Pages: 41
The Libman company- Sales= $33.4M EEs = 250 Executives | Robert Libman- President | Aaron Libman- President/owner | Paul Shearer- Chief Information Officer | Credit Rating- Low= These businesses have a low projected risk of delinquency and a moderate to low risk of failure. The Libman Company Employment Opportunities Provided by Indeed Title | Analyst/Associate Consultant Mon Jun 3 2013 | Manager/Sr. Manager - Project Lead Custom Analytics Mon Jun 3 2013 | Vice
Words: 3295 - Pages: 14
Assignment 1: Crafting and Executing Strategy 1. Develop an argument supporting the importance of a strategic plan for the success of the defined business. The business I chose is a bakery, not currently operational as this would be my own company. I believe the most important strategy in business is to have high employee morale. If you take care of your employees, they will take care of you and your business. Even if they are a good worker (on time for their shift, stays on task, willing to
Words: 1177 - Pages: 5
of information systems in organizations. 2. Understand the business benefits of enterprise resource planning (ERP) systems. 3. Understand the history and evolution of ERP. CHAPTER OUTLINE 1. A Foundation for Understanding Enterprise Resource Planning Systems a. The Emergence of Enterprise Resource Planning Systems 1. What is ERP? 2. The Evolution of ERP 3. The Integrated Systems Approach b. Business Benefits of ERP c. ERP Modules d. ERP Design Alternatives e. The Business Case for
Words: 8305 - Pages: 34
Apple Inc. Intercultural Communication Analysis in Marketing Strategies Rong Zhang & Jia Tong Professor Patty Goodman CMN 2002 - Intercultural Communication Aug 5, 2012 In the United States, the legendary stories are never-ending. Typically, people cannot deny that Apple Inc., which designs and sells consumer electronics and personal computers, is one of the most shining and valuable companies in the world. Since 1998, Apple is committed to bringing the best personal computing experience
Words: 1759 - Pages: 8
Maximum Exclusiveness? Cristina Calvo Porral1, Domingo Calvo Dopico2 Abstract: The Company Carolina Herrera has identified a market niche that demands garments, apparel and accessories and to which it can offer a somewhat differentiated product with excellent quality. This market niche is the target of several companies such as Loewe and Vuitton, which may be clearly identified as the leading companies and worldwide references. In this scenario, the question of which internationalization
Words: 9288 - Pages: 38
Furniture Industries Ltd. (A Partex Star Group Company) REPORT ON ‘MARKETING STRATEGY OF PARTEX FURNITURE: A STUDY OF PARTEX FURNITURE INDUSTRIES LIMITED’ Prepared for: Md. Shahin Ahamed Chowdhury Lecturer Department of Business Administration Dhaka International University Prepared by: Md. Ershadul Haque Class Roll No: 11 Registration No: 209181 18th Batch Program RMBA 1Year Major in Marketing Dhaka International University Submission
Words: 6163 - Pages: 25
3812557 Taina Carvalho M. Luciano GDBA 504/2 A: Marketing Thursday, September 25th, 2014 Assignment 1 Presented to: David Moscovitz TRAP-EASE AMERICA: THE BIG CHEESE OF MOUSETRAPS 1. Martha and the Trap-Ease America investors believe they face an once-in-a-lifetime opportunity. What information do they need to evaluate this opportunity? How do you think the group would write its mission statement? How would you write it? In order to make the best out of this opportunity
Words: 1136 - Pages: 5
Food & Paper and inventory, Crew Payroll/MPF and G&A expenses b. Daily/Weekly sales and key KPI decentralized reporting and monitoring c. Monthly Closing and Store P&L, Balance Sheet and Cashflow Reporting and Review d. Monthly Restaurant Consulting-P&L Profitability opportunities and follow up action plans 2. Planning and Analysis Team .Internal customer BU/departments to serve - Real Estate & Construction, Marketing, Human Resources, Supply Chain, IT . Key Responsibilities
Words: 318 - Pages: 2
