Table of Contents Topic | Page no | EXECUTIVE SUMMERY | 3 | HISTORICAL BACKGROUND | 4 | CURRENT COMPANY POSITION | 4 | MISSION STATEMENT | 5 | SLOGAN | 5 | MARKETING OBJECTIVE AND GOALS | 5 | CONSUMER PROFILE | 9 | SWOT ANALYSIS | 10 | Strengths | 10 | Weaknesses | 11 | Opportunities | 12 | Threats | 13 | POSITIONING STRATEGY | 13 | MARKET MIX ANALYSIS | 14 | Product strategy | 14 | Pricing strategy | 15 |
Words: 2808 - Pages: 12
to day life that we can not spend a single day without it. In the current scenario of today’s telecom sector, we find some names everywhere and their activities are touching our lives. The name of the cellular operators like GrameenPhone, AKTel, Banglalink, and Citycell & Teletalk is expanding with their activities to gain their respective goals. To execute their goals accurately, they adopt several marketing strategies. In our report we have focused the vital business strategies from different
Words: 6745 - Pages: 27
Market Entry Mode Strategies – A study of Bangladesh Mobile Telecommunication Market for Foreign Companies Authors: Debashish Barua Examiner: Prof. Anders Pehrsson Marketing, Master Programme Tutor: Prof. Mosad Zineldin Mahmudur Rahman Chowdhury Subject: Master Thesis, 4FE02E Marketing, Master Programme Level and Semester: Master, Spring, 2014 i Acknowledgement We express our gratitude to those people who helped us a lot in conducting the research work successfully. Their cooperation helped
Words: 21564 - Pages: 87
the strength, weakness and opportunity for the company and tried to recommend some improvement scope from the theoretical perspective. This study aims to see the performance of Grameenphone for 2009 in various indices. Objective of the study: Telecom is the most discussed industry in Bangladesh due to its nature of touching people’s life. Grameenphone Limited is the distinct market leader with more than 43% subscriber market share. In 2009 the company came into the pick of the discussion of local
Words: 6075 - Pages: 25
anyone of these: Square, Unilever, BAT, Grameen Phone, Banglalink, or HSBC, SCB and explain their network system. In this Semester, you are provided with nine project topics and you have to select one of them for your project. You will do an extensive project work on current situation of your selected topic and services of different organization related to your topic. Your project will include their system, technology and technical support, company goal and objective in this regard, customer response
Words: 349 - Pages: 2
anyone of these: Square, Unilever, BAT, Grameen Phone, Banglalink, or HSBC, SCB and explain their network system. In this Semester, you are provided with nine project topics and you have to select one of them for your project. You will do an extensive project work on current situation of your selected topic and services of different organization related to your topic. Your project will include their system, technology and technical support, company goal and objective in this regard, customer response
Words: 349 - Pages: 2
Telenor and Grameen Telecom Corporation (Wikipedia, a) 2. Banglalink – a wholly owned subsidiary of Orascom Telecom (Wikipedia, b) 3. Robi – a joint venture between Axiata Group Berhad, Malaysia (70%) and NTT DoCoMo Inc, Japan (30%) (Wikipedia, c) 4. Citycell – currently owned by Singtel with 45% stake and the rest 55% owned by Pacific Group and Far East Telecom (Wikipedia, d) 5. Teletalk – a GSM based state-owned mobile phone company in Bangladesh (Wikipedia, e) 6. Airtel – owned 70% by India's
Words: 1467 - Pages: 6
PESTLE ANALYSIS Political Bangladesh Telecommunication Authority has been striving hard and trying its level best to create level playing field in the Cellular Mobile industry. Politically, Bangladesh is an unstable country where Government decisions and regulatory initiatives matter a lot. * Telecom deregulation Issuance of cellular mobile license * Reduction in Taxes and Duties * Independent Regulation * One windows regular facility Regulatory Initiatives by the
Words: 2653 - Pages: 11
Mobile Banking “Banking in Your Hand” 11/24/2013 Department of Management Information Systems University of Dhaka Dhaka 1000, Bangladesh An Assignment on “Mobile Banking” Prepared by: ID: 05-036 ID: 05-048 ID: 05-053 ID: 05-054 ID: 05-067 Md. Khalilur Rahman Ashik Ahmed Md. Taijul Islam Jowel Sarker Md. Nurul Amin Prepared for: Mr. Ariful Islam Apu Lecturer Department of Management Information Systems University of Dhaka Page 2 of 26 Executive Summary Importance of banking system in a
Words: 8269 - Pages: 34
The Use of Depth Perception in Advertising: Local and International Scenario i The Use of Depth Perception in Advertising: Local and International Scenario Prepared for: Dr. Nasreen Wadud (Course Instructor) Course: Psychology (C103) Prepared by: GROUP-B Saleh Mohammad, ZR-04 Saba Hossain Khan, RQ-07 Sheikh Ashraful Abedin, ZR-11 Abdullah-Al-Azad, ZR-49 BBA 16th Batch Date of Submission: December 15, 2008 Institute of Business Administration (IBA) Dhaka University (DU)
Words: 3771 - Pages: 16
