answer, please address the company’s drug development and testing, marketing and advertising, relationships with government regulators and policymakers, and handling of the recall. No, Merck didn’t act in a corporate social responsibility in regards to Vioxx. Corporate social responsibility means that a corporation should act in a way that enhances society and its inhabitants and be held accountable for any of its actions that affect people, their communities, and their environment. Over a five year
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their product is but focuses more on the quality and impact of manufacturing on the environment. Based upon Patagonia’s annual report from 2013, the company has gone to endless measures to ensure they maintain their social responsibility as guardians of the environment. “[C]ause no unnecessary harm”, is reflected in one instance in 1996 when the company stopped using traditionally grown cotton in their clothing because of chemicals and pesticides used in growth. In 2001, founder Yvon Chouinard cofounded
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Course OL690: Corporate Social Responsibility Instructor: Mike Davis Date: October 30, 2012 Introduction: Odwalla juice company has a devastating tradedgy occur, the year was 1996 and a young girl died and at least 70 others were injured from drinking their apple juice tainted with a poisonous bacteria. The company pleaded guilty to criminal charges for violating FDA safety laws and had to pay $1.5 million in fines. Odwalla was considered a great socially responsible company with an ethical conscious
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Case 05 New Belgium Brewing: Ethical and Environmental Responsibility Small companies sometimes make big contributions to surrounding communities, and become leaders as they set social agendas and enact initiatives to address community issues. Such is the case for the New Belgium Brewing Company (NBB), which has gone to great lengths to incorporate environmentally sensitive and energy-saving alternatives into its brewery process. For example, it was the first brewery in America to be completely
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evaluate Company Q’s current attitude towards social responsibility, it has been established that Company Q has begun to make changes that are needed in order to meet the criteria for its social ethical duty. Unfortunately, just because changes are being made, does not necessarily mean they are the appropriate changes. Looking in closer detail at the specific changes being made, I have come up with three areas that could use improvement regarding the company’s attitude towards social responsibility. The
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Corporate Responsibility and Marketing Strategies Melanie Blankett BUS 508 – Contemporary Business Monday July 20th 2013 Corporate Responsibility and Marketing Strategies To be successful in todays’ business environment, organizations must be able to adapt efficiently to the changes in the economy, including consumer preferences, government regulations, and social demands. Not only are consumers vigilant about the quality of products, but a great influence in their purchasing
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International Paper defies the common social criticisms of marketing as discussed in class. One example that International Paper defies the common social criticisms of marketing is that their number one goal since they opened was to be socially responsible. Since they opened 110 years ago they have built a strong resume of being socially responsible. For example, “Out of more than 600 contending companies from all industries, IP recently ranked number one in social responsibility” (“International Paper,” 2012)
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Corporate Ethical and Social Responsibility – Apple Company Apple Company is one of the largest manufacturers of computers and electronics. “Apple Company was founded on April 1, 1976, by college dropouts Steve Jobs and Steve Wozniak, who brought forth a new company vision of changing the way people, viewed computers” (Library of Congress, 2008). The ethical and social responsibility of Apple Company should have started with its inception; however, it did not. It was not until years later with
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Social responsibility serves to act as the conscience of business. Businesses can have a tremendous impact be it positive or negative. A solid attitude toward social responsibility ensures that impact is constructive. As both a District Sales Manager and General Sales Manager with AT & TY Advertising Solutions for 5 years, I gained an intimate working knowledge of how integral a healthy approach to social responsibility can be to community, productivity and employee moral. Company Q has an approach
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Part I What role does corporate reputation play within organizational performance and social responsibility? Develop a list of factors or characteristics that different stakeholders may use in assessing corporate reputation. Are these factors consistent across stakeholders? Why or why not? Corporate reputation can be taken as complete inference that its stakeholders carry of an organization. These include both external stakeholders as well as internal ones. This has become a matter of focus for
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