Yinka Adegbola 27576 Michal Milewski 29201 Table of Contents 1. INTRODUCTION: 3 2. SITUATIONAL ANALYSIS 3 3. EXTERNAL ANALYSIS OF MACRO ENVIRONMENT 4 4. MICRO ENVIRONMENT (Porter 5 forces) 5 5. SWOT MODEL 5 5.1 Strengths 5 5.2 Weaknesses 6 5.3 Opportunities 7 5.4 Threats 7 6. CHALLENGES 7 7. MARKETING INFORMATION 7 8. CRITICAL ANALYSIS OF THE CURRENT PLAN 8 9. POTENTIAL STRATEGIC OPTIONS FOR VISIT BRITAIN 8 10. RECOMMENDATIONS WITH JUSTIFICATION
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Unit 3 Case Montana Mountain Biking Jerry Singleton founded Montana Mountain Biking ( MMB) 18 years ago. MMB offers one week guided mountain biking expeditions based in four Montana locations. Most of MMB’s new customers hear about the company and its tours from existing customers. Many of MMB’s customers come back every year for a mountain biking expedition; about 80 percent of the riders on any given expedition are repeat customers. Jerry is happy with this high repeat percentage, b
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Philadelphia, PA Anticipated Graduation: Fall 2013 Cumulative GPA: 3.08 • Prepared financial reports using Microsoft Excel and suggested improvement related to the finance function • Completed weekly/monthly/quarterly projects such as Dining Dollar Analysis, Meal Count, and Sales Reconciliation • Generated special reports and respond to data requests from Financial Controller • Assisted in interpreting trends to further growth of Drexel account worth over $18 million American Campus Communities Community
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FAR EASTERN UNIVERSITY INSTITUTE OF TOURISM AND HOTEL MANAGEMENT Super Dog’s Gym & Training Center ---------------------------------------------------------------------------- A Business Plan Presented to the Faculty of the Institute of Tourism and Hotel Management Far Eastern University Nicanor Reyes Street, Sampaloc, Manila ---------------------------------------------------------------------------- In Partial Fulfillment of the Requirements for the Degree of Bachelor of Science
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Kaplan University Graduate School of Business and Management GB530 Marketing Management: Brand Extension Marketing Plan Dr. Blake Escudier July 15, 2012 1.0 Executive Summary The purpose of this marketing plan is to present a new category-brand extension product designed by DeWALT Power Tools and manufactured by Calloway Golf. The new DeWALT IronDrive Pro category line of golf clubs will embody the brand reputations of quality, power, top of the line features, superior
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CONCEPT OF MARKETING MIX. Financial Times (FT) VS Manchester Evening Newspaper (M.E.N) extended marketing mix PRODUCTS Developing the satisfactory product which suits the needs of the target market is important for any organisation. FT is a financial newspaper offering highly specialised information in finance, business and industry specific. This Includes international business news covering political, fashion, entertainment, sports and property news. M.E.N Media dominates Greater Manchester
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A Case Study in Staffing (Note that this Case Study was included in the First Edition of the text, but was removed from the Second Edition for space considerations). Metropolitan Motor Company (MMC) decided to open a new assembly plant in southwest Tennessee for their new compact passenger car line. The plant would require a workforce of approximately 1700 production workers, 370 supervisors and managers, 125 engineers and engineering technicians, and 110 administrative and office personnel
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Advising tourist on product, contract Transport to the destination Providing accommodation food, etc. Organise event, experience Transport from the destination Travel Agent Transport Company Hotel, Restaurant Site Operator, Cultural Group Transport Company CO-ORDINATION OF SERVICES Tour Operator Tourism Authority Simple Tourism Value Chain Inbound and domestic tourism expenditure profile: Accommodation- 15.2% Travel- 13.2% Shopping- 22.7% Tourism services- 1.4%
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to turn FHGCC into an All-year-round Facility 3 The Building 4 The Simulator 4 The Software 4 4. Strategic Focus and Plan 5 Mission 5 Goals 5 Competencies and Competitive Advantage 5 5. Situation Analysis 5 SWOT Analysis 5 Industry Analysis 6 Competitor Analysis 7 Customer Analysis and Target Markets 7 6. Marketing Program 7 Price Strategy 7 Promotion Strategy 8 7. Sales Forecast 8 8. Implementation 8 Marketing Organization 8 Marketing Activities 8 9. Evaluation 9 Appendix
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customers, a SWOT analysis, marketing strategies, and marketing mix strategies. The objective of this proposal is to develop and implement an effective marketing plan to expand Custom Club Fitting to more markets to increase performance in the market. Growing the Game Contents Executive Summary……………………………………………………………………… 4 I Introduction 5 a. Background 5 b. Purpose and Objectives 6 II Analysis of the Environment 6 a. External Analysis 6 a.a. Market
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