Chapter1 Essay Questions 101. Compare and contrast strategic planning with strategic management. Strategic planning is more often used in the business world, whereas strategic management is often used in academia. Sometimes, strategic management is used to refer to strategy formulation, implementation and evaluation, with strategic planning referring only to strategy formulation. The purpose of strategic management is to exploit and create new and different opportunities for tomorrow;
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Services Do Customers Need? Insights on online customer services: ◗ Customer preferences. Customers tend not to do much self-service in terms of getting information from companies (e.g., only 19% use FAQs), so they require attention. As more companies offer online self-service, though, this situation is changing. When contacting companies for information, customers use e-mail more than the telephone (71% versus 51%). ◗ Types of service. Four types of service exist, based on where the customer is in the
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………………………………………..…………6 Section B Identifying Facts…………………………………………………………………….…..7 Ethical issues involved…………………………………………………………………8 Identifying stakeholders…..……………………………………………………….…..9 Consider the available alternatives……………………………………………….…..9 Compare and Weigh the Alternatives ……………..………………………………..10 Making the ethical decision …………………………………………………………..17 Monitor the outcomes.…………………………………………………………………17 Section C Recommendations………………………………………….………………………….18 Bibliography…………………………………………………………………………
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Crina O. Tarasi, Ruth N. Bolton, Michael D. Hutt, & Beth A. Walker Balancing Risk and Return in a Customer Portfolio Marketing managers can increase shareholder value by structuring a customer portfolio to reduce the vulnerability and volatility of cash flows. This article demonstrates how financial portfolio theory provides an organizing framework for (1) diagnosing the variability in a customer portfolio, (2) assessing the complementarity/similarity of market segments, (3) exploring market segment
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experimenting with mixing a combination of juice, spices, and syrups to create a new and refreshing drink to satisfy his customers. In these efforts, he succeeded beyond all expectations inventing the beverage know today as Pepsi-Cola. Our goal is to be the leading producer of healthy products to include our new Go-Tea. Pepsi explored the market and will now launch a new tea for its customers. The Pepsi Go-Tea “will offer a healthier choice of tea containing low sodium, no fat, carbonation, or sugars
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Question 1: provide a definition/ description of strategic planning process, addressing the critical issues/questions the process takes into account. Answers (a) Strategic planning process is an organization’s process, which is designed to identify a long-term goal or direction to develop the organization, and put into practice. Strategic planning guides conversations about an organization’s purpose, helps integrate perspectives from multiple stakeholders, and provides the steps to develop goals
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Once the first Business Process Management (BPM) project is completed, opportunities begin to emerge from all corners of the organization. Executives and Line of Business (LOB) Managers soon appreciate the potential for BPM technology to help them radically improve business performance as they drive the organization to achieve its Key Business Objectives (KBOs). Moreover, the cost equation is attractive - development and maintenance of a typical BPM enabled application is between one and two thirds
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Test Bank for Organization Development & Change Chapter 1 General Introduction to Organization Development Multiple Choice Questions 1. Which of the following is included in the definition of OD? a. OD applies to an entire system b. OD is based on behavioral science knowledge c. OD is concerned with planned change d. OD encompasses strategy, structure, and process changes e. all of the above ANS: e 2. Organization development distinguishes itself from organization
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1. The advertising cycle. (12m) First step of advertising cycle is need assessment to determine the reason that need to advertise. For example, launch a new product or drop sales at the month are the reason that need to have advertising. Next, an initial planning with conceive high level concept need to be created. The initial planning need to explain how to conduct the advertisement that can successful achieve the goal. After that, determine the targets whether they are mass market, group
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extremely successful over the years. Shortening the name of the Macintosh computers to Mac’s and the IPod music player has increased its quarter profits; this Business Analysis of Apple Inc gives the company the ability to access a new section of customers that buy other parts of the Apple brand. The notebook contributed a huge income increase for the company. How the company is branded plays a very key part. This is considered the advertising and how the public will remember your name. Apple is one
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