Analysis of macro-environment 4 4.2 Analysis of industry 4 5. The importance of stakeholders 5 5.1 Kesa’s stakeholders 6 5.2 DSG’s stakeholders 6 5.3 Stakeholder mapping 7 6. Marketing management 8 6.1 Kesa Company 8 6.2 DSG Company 9 6.3 Compare and contrast the Companies 10 7. Operation management 12 7.1 Comparing the differences between Kesa and DSG with 6M’s frame 14 8. Human resources 16 8.1 Intangible factors of Kesa 16 8.2 Four Cs analysis of Kesa 16 8.3 The intangible factors of DSG
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Chapter 1 Marketing: Creating and Capturing Customer Value 1) All of the following are accurate descriptions of modern marketing, EXCEPT which one? A) Marketing is the creation of value for customers. B) Marketing is managing profitable customer relationships. C) Selling and advertising are synonymous with marketing. D) Marketing involves satisfying customers' needs. E) Marketing is used by for-profit and not-for-profit organizations. Answer: C 2) According to the opening scenario
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Four of these concepts are: Customer Care Kaizen Just-in-Time Total Quality Management Your task is to compare and contrast each of these four concepts, clearly describing each. Your work should help the reader to understand how each interrelates to the others and how, if properly applied, they will help any organisation to be a success. In order to understand the four concepts of customer care, kaizen, just-in-time and total quality management, there is a need to understand operations management
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Answer: Sellers should consider the particular benefits and experiences desired by their customers, and not just pay attention to the specific products they offer. Diff: 1 Page Ref: 6 AACSB: Analytic Skills Skill: Application Objective: 1-2 137) You are a manufacturer of tents, sleeping bags, and outdoor cooking equipment. How might you go about creating brand experiences for your customers? Answer: Such manufacturers should focus on the benefits enjoyed through the use of their products-access
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DOAN NGOC HA DEMAND CREATION OF ONLINE SERVICES FOR B2B AND CONSUMER MARKET – FOOD DELIVERY IN VIETNAM Master of Science Thesis Prof. Olavi Uusitalo has been appointed as the examiner at the Council Meeting of the Faculty of Business and Technology Management on January 9th, 2013. ABSTRACT TAMPERE UNIVERSITY OF TECHNOLOGY Master’s Degree Programme in Business and Technology Management DOAN NGOC, HA: Demand creation of online services for B2B and consumer market – Food delivery in Vietnam
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who work at a local supermarket. Alex is managed by Dan and Stephanie is under the management of Jonathan. Most employees want to work for Jonathan because he regularly assigns his employees different duties each week so they don’t get bored. Most of the employees under Jonathan including Stephanie are satisfied with their jobs and the way they are treated. Dan in contrast prefers for most of his employees to work in the same area each day and insists employees have shorter lunch breaks, than the
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companies. However, in the late 90s and early 00s the company had an increase in profits because of innovative products. In 2001, the company introduced the iPod. This little device was just a small music player. It played and stored music files that the customer could download on the Internet. Apple Inc. dropped the “computer” out of its name in 2007; the same year it introduced the iPhone (Sanford, 2013). The first phone made by the company was a success. In the following years the company continued to
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equity refers to the value of a well-recognized brand name. Customers can readily identify a Buick product, although the name Impact will not be familiar at first. Repeat sales come from satisfied customers who recognize which brands to purchase again and which brands to avoid. Branding also helps word-of-mouth and mass media promotion. Brand loyalty occurs when a consumer consistently prefers one brand over all others. There are customers who are brand loyal to the Buick brand name, but brand loyalty
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International American University Shaping tomorrow’s leaders today! General Course Policies supplement this syllabus and are available through IAU Online as a digital soft copy. Please make sure that you review the General Course Policies so that you can be successful in this course. 4201 Wilshire Blvd., Suite #610 ♦ Los Angeles, CA 90010, CA, U.S.A. ♦ T: (323) 938-4428 ♦ F: (323) 938-4-4429 ♦ E: www.iau.la MGT 620a Operations Management & Supply Chain Syllabus Class Details Name: Email: Phone:
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objectives. Common information requirements include measures of cost, quality, profitability, and timeliness. 1-2 A company’s operators, managers, and executives need information for their operational control and improvement activities, as well as on the performance of their individual processes, products, services, and customers. This information is important to direct managers’ attention to areas where improvement is needed, to provide feedback on activities, and to monitor and evaluate the
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