D. Till and Daniel W. Baack ABSTRACT: Creativity is an important component of advertising. This research examines the potential effectiveness of creative advertising in enhancing recall, brand attitude, and purchase intent. Our basic methodology compares a set of randomly selected award-winning commercials (Communication Arts) with a random sample of control commercials. The commercials were embedded in television programs and subjects for a naturalistic viewing experience. Studies 1 and 2 had aided
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INTERNET SHOPPING AND ITS IMPACT ON CONSUMER BEHAVIOUR MSc INTERNATIONAL BUSINESS By Fayu Zheng 2006 -1- ACKNOWLEDGEMENTS This research is the final dissertation for MSc International Business at the University of Nottingham, during the summer term of 2006. Firstly, I would like to thank Vicky Story for her invaluable support, guidance and availability throughout the course of this project. In addition, I would like to thank all the participants for sparing the time to
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■ Executive Summary Recent marketing researches have shown that customers are becoming less satisfied with the services offered by Starbucks. People are getting the perception that Starbucks only cares about “making money” and “opening more stores”. To increase overall customer satisfaction, Ms. Day proposes that Starbucks invests $40 million to increase the labor of every Starbucks store. After careful analysis, we recommend that Ms. Day focus the investment on high traffic stores that are in need
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THEORY | PUBLIC MANAGEMENT | | | | 25/05/2012 | | | Sommaire INTRODUCTION 2 I. DEFINITION OF PUBLIC MANAGEMENT 4 II. PUBLIC MANAGEMENT AND PUBLIC ADMINISTRATION 4 III. THE PUBLIC MANAGEMENT MODEL 6 IV. PUBLIC MANAGEMENT AND GOVERNANCE 8 V. PRINCIPLES THEORIES OF PUBLIC MANAGEMENT 9 Public Choice Theory 10 Transaction Cost Economics 11 Principal–Agent Theory 11 Microeconomic Theory 12 The New Economic Sociology 13 VI. PUBLIC MANAGEMENT
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Lisa Mojsin, M.A. Director, Accurate English, Inc. Los Angeles, CA Acknowledgments This book is dedicated to my accent reduction students who came to the United States from all parts of the globe. Their drive to excel, passion for learning, amazing work ethic, and belief in the American dream have inspired me to write this book. In the words of Henry David Thoreau, “Go confidently in the direction of your dreams. Live the life you have imagined.” Thanks to all of the supportive and extremely
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feL82809_ch01_002-047.indd Page 2 8/2/10 9:46 PM user-f465 CHAPTER 1 Introduction to Psychology /Users/user-f465/Desktop feL82809_ch01_002-047.indd Page 3 8/2/10 9:46 PM user-f465 /Users/user-f465/Desktop Key Concepts for Chapter 1 MODULE 1 What is the science of psychology? ● What Psychologists at Work are the major specialties in the field of The Subfields of Psychology: Psychology’s Family Tree psychology? ● Where do psychologists Working
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Media and Young Children’s Learning VOL. 18 / NO. 1 / SPRING 2008 39 Media and Young Children’s Learning Heather L. Kirkorian, Ellen A. Wartella, and Daniel R. Anderson Summary Electronic media, particularly television, have long been criticized for their potential impact on children. One area for concern is how early media exposure influences cognitive development and academic achievement. Heather Kirkorian, Ellen Wartella, and Daniel Anderson summarize the relevant research and provide suggestions
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or not the going concern assumption is appropriate. An entity is obligated to include a disclosure in the footnotes of the financial statement stating if there is substantial doubt of the company to continue as a going concern. According to the Public Company Accounting Oversight Board, AU 341 describes the requirements for the auditor’s evaluation of an entity’s going concern. This standard states that an auditor’s responsibility is to evaluate if there is substantial doubt about an entity’s
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Organizational communication 1 Organizational communication Organizational communication is a subfield of the larger discipline of communication studies. Organizational communication, as a field, is the consideration, analysis, and criticism of the role of communication in organizational contexts. History of Organizational Communication The field traces its lineage through business information, business communication, and early mass communication studies published in the 1930s through
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Teenage Pregnancy Unit Teenage pregnancy: an overview of the research evidence Introduction In 1999 the government’s ten-year national Teenage Pregnancy Strategy was launched. The main aims of the strategy are to: • Reduce the rate of teenage conceptions with the specific aim of halving the rate of conceptions among under-18s, and to set a firmly established downward trend in the rate of conceptions among under-16s, by 2010 • Increase the participation of teenage parents in education, training
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