CHAPTER: 1 INTRODUCTION In modern years consumer goods markets, and often bought categories in products were clearly showing the increasing presence of private label products. Personal or own label products were defined as consumer products produced by retailer itself and sold under the retailers’ own name, logo or trade mark throughout their own outlets. Most often private label brands were manufactured by retailer itself by putting any name or private log on that products. Retail products
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“RURAL MARKETING” Executive Summary A debate continued for a long time amongst the Indian marketers, both practitioners & academicians, on the justification for the existence of the distinct discipline of rural marketing. Consequently, two schools of thought emerged. The first school belived that the products/services, marketing tools & strategies that are successful in urban areas, could be transplanted with little or no more modifications in rural areas. However, the second school
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Social Audit: A Toolkit A Guide for Performance Improvement and Outcome Measurement CENTRE FOR GOOD GOVERNANCE Knowledge Technology People Social Audit: A Toolkit No part of this book may be reproduced in any form without permission in writing from the publisher, except by a reviewer or a research scholar who may quote brief passages in a review in a magazine or a newspaper or for research purposes as the case may be. Copyright
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represent the key findings. Introduction to company section includes Ryanair’s background, mission and vision statements, Corporate Social Responsibility policy, company’s stakeholders. External environment section include SWOT analysis. This analysis explain Internal (Strengthens and Weaknesses) and External (Opportunities and Threats) factors. Furthermore, PEST analyse is described. In order to understand company’s profitability in relevance to the competitors, the Porter’s Five Forces framework is used
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Objectives 14 Key Functional Strategies 16 Key Organizational Structure 19 Analysis of Strategic Posture 20 Conclusions/Recommendations 21 Macroenvironmental Analysis 21 Economic 22 Political 22 Technological 23 Societal 23 Conclusion 24 Industry Analysis 24 Dominant Economic Characteristics 24 Five Forces Model 26 Driving Forces 30 Strategic Group Map 33
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University School of Business, Stockholm University, Department of Marketing, S-106 91 Stockholm, Sweden a r t i c l e i n f o Available online 29 January 2013 Keywords: Generational cohorts Generational marketing Market segmentation Generation Y Baby Boomers Consumer behavior Purchase involvement Retail strategies abstract This paper presents some significant empirical findings about generational cohorts and their shopping behavior. Marketing has long relied on the use of market segmentation. While
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decide on your topic. Be sure your topic is manageable, meaning you can cover it adequately; it is appropriate to the topic; and it is interesting to you. For example, in Sociology class you may be studying changes in society. The broad theme may be "societal changes in the last hundred years." A topic more limited in scope is "the effect of television on American society." Always try to narrow your topic down to something that you can cover adequately in the number of pages you are required to write
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Factors Influencing Visitor's Choices to Visit Urban Destinations Ontario Ministry of Tourism and Recreation Canadian Tourism Commission Canadian Heritage Parks Canada PREPARED BY: PREPARED FOR: Global Insight, Inc. June 2004 Table of Contents I. EXECUTIVE SUMMARY .................................................................................................. 1 Highlights.............................................................................................................
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Chapter 1 Developing Self-Awareness True/False Questions Key Dimensions of Self-Awareness 1. Self-awareness is at the foundation of personal life management skills. True (page 58, easy, recall) If false, why? The Enigma of Self-Awareness 2. Empirical evidence indicates that people who are more self-aware are healthier, perform better in leadership roles, and are more productive at work. True (page 59, easy, recall) If false, why? 3. The concept of sensitive
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Economic theories of crime have long been put forward in an attempt to explain criminality. They undertake to explain crime in terms of economic reasons as we as in terms of the structuring of society. Two of the most prolific of these theories look at the country of America and present differing explanations of the causes of crime in this country (Merton 1938; 1949; 1957; 1968; 1995; 1997; 1999; Clubb, 2001). Robert Merton seeks to explain crime in terms of a strain to anomie’ while Elliott Currie’ sees
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