A Project Report On “Comparative analysis of MARKETING STRATEGIES OF Vodafone & AIRTEL” Submitted for the partial fulfillment of the requirement For the award of degree of “Master OF BUSINESS ADMINISTRATION” SUBMITTED BY:Umesh Garg MBA 1V Sem. Roll No. 08/MBA042 SUBMITTED TO Mr. Narender Tanwar Head of Management department Bhawani Shankar anangpuria institute of technology & management Alampur, Faridabad-121004 ACKNOWLEDGEMENT I Umesh Garg, sincerely thankful to all those people
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14 - 16, 2012, Hong Kong Criteria Weighting and 4-P Planning in Marketing Using Analytic Network Process Elif ALAYBEYOĞLU, Y.Esra ALBAYRAK, Tuncay GÜRBÜZ Abstract— The first of two major functions of the enterprises is producing goods and services, and the second is selling them. The relationship between production and consumption shows that marketing plays an important role in enterprises. Nowadays, the concept of marketing is customeroriented and aims to meet the needs and expectations of
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‘‘A comparative analysis on the marketing strategies of Samsung for Android and of Apple for iOS in UK market and their customer response’’ Table of Contents 1 Introduction 2 1.2 Research aims 2 1.3 Research objectives 3 2. Literature review 3 2.1 Introduction 3 2.2 Mobile phone operating system 3 2.3 Global introduction of smartphone 3 2.4 Various operating systems 4 2.5 Overview of the android’s framework 4 2.6 Overview of iOS and it marketing strategy 4 2.7 Comparative analysis of
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P1, P2, M1 & D1 Checklist Describe how marketing techniques are used to market products in two organisations (P1) ------------------------------------------------- In your role as a Marketing Assistant your Manager has asked you to look at the marketing activities of Uxbridge College and another organisation. You have been asked to complete a table like the one below that describes how marketing techniques are used to market products in each of the organisations. You need to focus your
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Strategy development by using SWOT - AHP Dijana Oreski1 1 Faculty of Organization and Informatics, University of Zagreb, Pavlinska 2, Varazdin, Croatia Abstract –This paper employs combination of SWOT analysis and Analytic Hierarchy Process (AHP) in strategic planning for tourism of small mid-european city Varazdin, which is located in the north west of Croatia. SWOT analysis identifies internal and external factors which are prioritized by expert in tourism domain by means of AHP. The prioritized
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the toughest competition to its competitors. Now, in this industry by following the same business strategy is not an easy way to resist in the market for any of the organization so, better to change or adopt the new market strategy. Before planning for the new strategy for giving the hard-core challenge to the competitors, it is essential to analyze the market and does comparison with the current strategy. Consumers play the significant
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and several of them often define a product’s fundamental parameter. (Using Perceptual Maps in Marketing, General Marketing, Retrieved from https://ecampus.phoenix.edu). This paper will look at several fundamental parameters, including lifestyle image, product design and styling, product uniqueness, and quality engineering. This paper will look at the three major phases in the simulation, Positioning Strategy, which determines differentiation based on Product, Price, Promotion, Place and Services. SWOT
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or historical comparison of different phenomena, institutions, or objects, such as languages, legal systems, or anatomical structures, in an effort to understand their origins or relationships. http://www.thefreedictionary.com/comparative Operational Definition: In linguistics, the comparative is a syntactic construction that serves to express a comparison between two (or more) entities or groups of entities in quality, quantity, or degree; it is one of the degrees of comparison, alongside the
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Discuss how the marketing mix strategies are likely to change over burritos’ product lifecycle. Marketing mix strategies are likely to change over burritos’ life cycle as they influence the product’s succession. With reference to Cantinas frozen burritos’, marketing mix strategies help evolve the product’s lifecycle towards the target market. The four marketing mix strategies include product, place, prime and promotion used in each stage of the product lifecycle (Armstrong et al. 2010). A new
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LITERATURE REVIEW 1. J Suresh Reddy26 has published article in Indian Journal of Marketing. Title of article is “Impact of E-commerce on marketing”. Marketing is one of the business function most dramatically affected by emerging information technologies. Internet is providing companies new channels of communication and interaction. It can create closer yet more cost effective relationships with customers in sales, marketing and customer support. Companies can use web to provide ongoing information, service
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