Strategic Marketing Management MBA5320 E Fall 2013 Professor Office Telephone E-Mail Office Hours Class Location Class Hours Simin Foster, Ph.D., MBA Desmarais 5140 Contact via e-mail simin.foster@uottawa.ca By appointment (confirm via e-mail) Desmarais 4170 Thursday 4:00 pm - 7:00 pm Weight on Final Grade 15% 15% 10% 15% 20% 25% Course Deliverable Case 1 – Black & Decker (A) Case 2 - Marketing Simulation Case 3 – A Case for Brand Loyalty Case 4 – Online Marketing at Big Skinny Peer-to-Peer
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in branding are the same, building a brand that supports brand to brand, B2B, or brand to customer, B2C, sales has slight differences. In an online article entitled, Focus Area, Business Market, B2C and B2B are compared. Here are a few of those comparisons: In the consumer market, every customer has equal value and represents a small percentage of revenue, products are the same for all customers-the service elements are low, and costs are restricted to purchase costs. In the business-to-business context
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Marketing Simulation Summary - Cruiser Thorr Angela DiMattia MKT/421 June 4, 2012 Matthew Rosenberg Markeitng Simulation Summary - Cruiser Thorr Thorr Motorcycles Inc. is a leader in the motorcycle industry with a turn-over of $ 5 billion, 200,000 units produced yearly, and 40% market share. What drove Thorr Motorcycles Inc. to success is the Lifestyle positioning which created a status buying in the high-end range market. The company’s management
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JetBlue Soars into the Friendly Skies October 18, 2010 Discuss the trends in the U.S airline industry and how these trends might impact a company’s strategy. Despite the unpredictable and rising costs of aircraft fuel, oil and maintenance, threats of terrorism, and fear of decreases in business and leisure travelers, the airline industry has remained resilient in recent years. According to Air Transport Association of America (ATA), (2006), the airline industry lost about 13 billion dollars
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Comparison of eBay.com and Alibaba.com Thomas Liquori o h T a m i L s o u q . i r e m Digitally signed by Thomas Liquori DN: cn=Thomas Liquori, email=thomasliquori@a ol.com, o=thomasliquori.me, l=New York, NY Date: 2010.09.05 16:57:16 -04'00' 12/16/2009 Professor Reddi: BUS451 By: Thomas Liquori, Danauda Benjamin, and Anca Barbu EBay.com Introduction .................................................................................................................
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services. The field of marketing was established to aid the process of this idea of selling. Selling has several different interpretations but today’s business environment focuses in on creating, communicating, and delivering value to the customer. Without a transfer of value, a customer doesn’t feel welcomed and may shy away from a specific business. A firm’s honesty plays a major role in establishing a customer base and retaining one. This idea of ethics in the field of marketing is incredibly important
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Chapter 2 ~ Strategic Thinking~ Internet research section I took away a few things from this chapter; one strong point is that digital marketing is about the same people that marketing was about before digital. On page 24 in our book Understanding digital marketing it says; “the first thing to understand about digital consumers is that there is basically no such thing.” These consumers are doing exactly what people have been doing for thousands of years – communicating with each other. “they
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branding of the different Rosewood Hotels, cross selling rates between Rosewood Hotels was lower in comparison to their corporate brand model competitors. Corporate branded hotels have seen a 10-15% cross property usage rate. Rosewood Hotels only has 5-10% cross property usage rate. In order improve upon the cross-property usage rate, Rosewood Hotels is considering changing their branding strategy to more of a unifying theme to bring more customers back to its hotels. However the Rosewood brand
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Bay Area Regional Accountable Heath System Marketing Plan As a long-term marketing and strategic director at Oakland Alameda Regional Hospital a 250-bed hospital, with a busy emergency room and an outpatient primary care satellite allows an understanding of an effective marketing strategy for Bay Area Regional Accountable Heath System (Berkowitz, 2011, p. 38). An Accountable Care Organization (ACO) is dynamic within the elements of the marketing strategies. An Accountable Care Organization (ACO), is
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completed document must be 2-3 pages in length (please do not change the margins). Due November 25, 11:59pm 1. What is your overall strategy (Selling on Price or Value?) A. If selling on low price, what is the implication for decisions you will make on spending (Advertising, PR, Branding, Channel Support, Quality, Efficiency, etc.)? My Overall strategy eventually was to provide a moderately priced product at suggested cost and again and medial quality. After dabbling in the program for
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