OPPURTUNITIES: New Markets: Globalization has opened doors for new markets for the company. As the developed markets are mostly saturated, the developing countries like India and China promises a good market and generation of demand in the future. With more than 70% of the markets in India being unexplored and unorganized, KFC has a good scope of expanding its operations in the country. Cross Culture: Generally there is a good acceptance of American culture of fast food in India. People are
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A COMPREHENSIVE PROJECT REPORT On Effectiveness of Marine Logistics Submitted to S.R. LUTHRA INSTITUTE OF MANAGEMENT IN PARTIAL FULFILLMENT OF THE REQUIREMENT OF THE AWARD FOR THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION In Gujarat Technological University UNDER THE GUIDANCE OF Faculty Guide: Company Guide: Ms. Parinaz Todiwala Mr.Pravin Dixit Assistant Professor MD (Kshitij Marine Services Pvt. Ltd.) Submitted by Ms. Harshita Kakar [Batch No. 2011-13, Enrollment
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strategy 07 Section LO3 - Marketing Mix 08 Extended marketing mix 08 Product development and sustainable competitive advantage 09 Distribution strategy 09 Pricing strategy 09 Promotional strategy 10 Section LO4 - Marketing Mix in different context (activity) 11 Planning marketing mix for two different segments in consumer markets 11 Marketing products and services for B2B markets 11 International marketing strategy 11 Credits and references 12 A BRIEF
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to improve their scope in any market. It is a means by which we determine whether one company is better than the other or not. Food chains are a growing industry in the modern world with an increase in the number of working hours of the average working person. Hence, even food chains need to improve their marketing strategies to appeal to the middle-class consumer. The main aim of this project is to make the reader understand the various strategies followed by food companies to improve their scope
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A REPORT ON EXPANDING THE DISTRIBUTION NETWORK IN RURAL AND UNTAPPED MARKET OF DELHI IN DABUR INDIA LIMITED By KunalKapoor 11BSPHH010422 IBS, Hyderabad Summer Internship Report Page 1 A PROJECT REPORT ON EXPANDING THE DISTRIBUTION NETWORK IN RURAL AND UNTAPPED MARKET OF DELHI By KunalKapoor (11BSPHH010422) A Report submitted in partial fulfillment of the requirements of MBA program of IBS, Hyderabad Submitted To: Mr. TanmayThaker Regional Sales Manager DABUR INDIA (Company Guide)
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across all ages, levels of experience and social origins. The direct selling industry offers high level standards of consumer protection while enhancing entrepreneurship for direct sellers. Markets, in their fundamental stages, were meeting places for customers and direct sellers. Frequently, the seller used the market as one of his stopping points before continuing his village-to-village journey dealing. Direct selling offered opportunities for many who had previously run into barriers because of age
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External analyses 17 6.1 Introduction 17 6.2 DESTEP analysis 17 6.3 Demographic 18 6.4 Economic 18 6.5 Social 19 6.6 Technological 19 6.7 Ecological 20 6.8 Political 20 6.9 Conclusion 21 Chapter 7 International competitiveness analysis 22 7.1 Introduction 22 7.2 Porter’s five forces 22 7.3 Conclusion 26 7.4 Dimensions of Porter 27 7.5 Conclusion 29 Chapter 8 SWOT and Confrontation matrix 30 8.1 Introduction 30 8.2 SWOT analysis 30 8.3 Strengths 31 8.4 Weaknesses 32 8.5 Opportunities
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QuickMBA / Strategy / Porter's 5 Forces Porter's Five Forces A MODEL FOR INDUSTRY ANALYSIS The model of pure competition implies that risk-adjusted rates of return should be constant across firms and industries. However, numerous economic studies have affirmed that different industries can sustain different levels of profitability; part of this difference is explained by industry structure. Michael Porter provided a framework that models an industry as being influenced by five forces. The strategic business
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account and also recording more efficiently whenever the distribution centers running out of stocks with trucking fleets running efficient 100 percents. Introduction of Snacks to Go product into market had not been encouraging as company targeted. The marketing plan was not well planned for consumer market. Company Mission – 21st Century Continue to develop our position in natural snacks, cookies and nuts products, but we will dominantly be a candy
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Chapter One Introduction of Business 1.1 The company Mardi Khola Agro Farming Pvt. Ltd is the newly privately owned agro farming organization, will soon established at middle of Hemja and Lahachok VDC. It will situated at near the Mardi Khola beach with own 14 ropani land and sufficient natural crystal clear glacier water. It will firstly offer the fresh trout fish which is famous for boneless and with high protein and hygienic. Mardi Khola Agro Farming Pvt. Ltd is established by four
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