5 - --------------------------------------------------------------------------------------------------------------------- Case Analysis No. 1: Competitive Intelligence Predicament 1. Central Problem The central problem of the case is the possession of a competitor’s information that can be beneficial to the company in terms of competitive advantages. 2. Objective The objective of the case is to be able to judge whether to utilize the provided information to the advantage of the company
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Techno, Electronica, MP3, and live bands. With these genres, the music caters to all people from young adults to older adults and single to married couples. Although the club is striving, Ruben and Lisa want their company analyzed for a more competitive advantage. As their intern, I will take a look at the company’s intranet resources, which is an internal network that only the owner’s and employees’ can access. The current intranet is a good resource of information, but it lack security. The
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Evaluate a Business Intelligence initiative that has been undertaken within your organization or one potential application of Business Intelligence within your organization? I work in the cruise industry. I never really knew how much Business Intelligence was a science. Granted, I knew we have analysts and copious amounts of data, but I never truly gave it much thought. After studying BI, I have come to realize BI is an essential aspect of my organization’s success. From measuring productivity
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current prices as set. Kudler Fine Foods is ready to develop changes to increase their revenue . I will discuss in this paper the important elements needed in Kudler Fine Foods goal towards advancement in marketing and the role of using the competitive intelligence tactics. This could include other ways to successfully achieve goals of growth. Marketing Research “Although marketing research isn’t perfect, it seeks to reduce risk and uncertainty to improve decisions made by marketing managers” (Armstrong
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Competitive Landscape When it comes to this type of argument it is very compelling to understand what needs to be done here. It is very important for a company to be able to understand what their competitive landscape market is and how they are going to use it. Within the Jackson Hewitt Company, they have many different competitors that offer similar to the same type of services they do. So the question here really is how Jackson Hewitt markets themselves and the new service of financial services
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potentially go out of business. Upon researching, surveying, and reviewing cost I would ensure that the information received is valid. I think that S.W.O.T. (Strength, weakness, opportunities, and threats) internal analysis could increase a level of competitive advantage. Many organizations tend to
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................................................................................................. 3 Technological Era ................................................................................................................. 3 How Competitive Intelligence translates into companies’ life? ............................................ 6 As a tool of Corporate Strategy ........................................................................................... 6 As a part of the Corporate Culture
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Kudler Fine Foods After searching for opportunities for a different lifestyle, Kathy Kudler had a vision of opening her own gourmet food department. On June 18, 1998, Kathy Kudler’s first store front of Kudler fine foods opened their doors, in La Jolla, California (Kudler Fine Foods.) Within two years later she open an additional establishment in Del Mar, California, which is within 30 minute distance from the La Jolla Store. Five years later she open a third store located in Encinitas, California
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better than what their competitors are offering. Gaining an advantage is the key to success and even survival. But many of the so-called advantages that businesses rely on are not sustainable. They can be easily copied, stolen or negated. Real competitive advantages — things like brand name recognition, patented manufacturing processes or exclusive rights to a scarce resource — cannot be easily copied. Every company has a unique set of strengths, and it's critical that you determine yours, as well
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and has dozens of very useful features.When used for competitive intelligence it allows you to quickly gather visual records and note them. Firebug A development tool that allows you to see the code structure for any web page. Very useful for finding software vendors who provide different platform capabilities to your competitors. Scrapbook Add visual bookmarks into a catalog that can be tagged and categorized. Competitive Intelligence professionals can quickly sort reference sites and create
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