Name: Professors name: Subject: Marketing Date: Take home examination. 1. First we will count the cost of attracting one customer: As the close rate is 20%,to attract one customer we need 5 prospects, the acquisition will be 850/20%= 4250$ Retention per customer = 200/60%= 333,3$ Ongoing service per customer=600*60%=360$ Add on per customer will be 500*90%-25= 425$ Total margin per customer without retention will be the sum of all margins per customer 400+360+425= 1185 Total equity
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opportunities and threats Construct Competitive Profile Matrix (CPM) Construct External Factor Evaluation (EPE) Identify internal strengths and weakness Construct Internal Factor Evaluation Prepare Strengths-Weakness-Opportunies-Threats Matrix (SWOT), Strategic Position and Action Evaluation Matrix (SPACE), Internal-External Matrix (IE), Grand Strategy Matrix, Quantitative Strategic Planning Matrix (QSPM) with advantages and disadvantages of alternative
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Assignment on Strategic Planning Total Words (main text): 4853 Table of Content Title page…………………………………………………………… 01 Table of content……………………………………………………. 02 Learning Outcome 1 ……………………………………………… 03-05 Learning Outcome 2 ……………………………………………… 06-09 Learning Outcome 3 ……………………………………………… 09-10 Learning Outcome 4 ……………………………………………… 10-12 Learning Outcome 5 ………………………………………………
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to define SHRD followed somewhat later. Rothwell and Kazanas (1989) applied the generic process of strategic business planning to the management of the HRD function. Obtaining strategic value in an organization can give that organization a competitive advantage. Strategic human resource development (SHRD) is a practice that provides learning experiences. These experiences come from knowledge, skills and abilities. SHRD “synchronize management development with an organization’s strategic
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that are corporate responsibilities; these might include identifying the overall goals of the corporation, the types of businesses in which the corporation should be involved, and the way in which businesses will be integrated and managed. • Competitive Contact - defining where in the corporation competition is to be localized. Take the case of insurance: In the mid-1990's, Aetna as a corporation was clearly identified with its commercial and property casualty insurance products. The conglomerate
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4 mission statement 5 Industry Structure (Five Forces Analysis) 5 Industry rivalry: (HIGH) 5 Threat of New Entrants: LOW 6 Threat of Substitutes: LOW 7 Bargaining Power of Suppliers: LOW 7 Bargaining Power of Buyers: LOW 7 Competitive profile matrix 8 CONCLUSION: 10 Introduction to Microsoft Microsoft Corporation is a software company which is located in Redmond, Washington DC. Microsoft's most prominent product, the Windows operating system, is the single most popular operating
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Marketing strategy and planning Introduction This learning guide was written by Sara Panter, an associate tutor at Ashridge. It is one of a series produced by the Learning Resource Centre. Each guide sets out to give you a quick summary of the main theories on a particular topic backed up by a practical commentary based on Ashridge's long experience of consulting on and teaching management issues. We hope that it whets your appetite for more information. The guide points you in the direction of
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China……………………………………………………………………………………20 6. Major Competitors…………………………………………………………………………………………………35 7. Porter’s Five Forces of Competition Model Analysis………………………………………………..39 8. Competitive Profile Matrix………………………………………………………………………………………42 9. External Factor Evaluation Matrix……………………………………………………………………………45 10. Strategic Issues Based on External Factors………………………………………………………………46. V. INTERNAL
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After having operated for 28 years, today the company has become an industry legend, with 226-branch network, strategically placed at major points covering all five continents in the globe, and employing over 10,000 professionals. This has been the competitive advantage Expeditors enjoy over most of its competitors in the global market place. The local company was incorporated in 1996, as one of the branches in their global network, which too has a similar growth in the local logistics market.
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strategy operates. Role of strategists. Defining strategic intent: Vision, Mission, Business definition, Goals and Objectives. Internal Appraisal – The internal environment, organisational capabilities in various functional areas and Strategic Advantage Profile. Methods and techniques used for organisational appraisal (Value chain analysis, Financial and non financial analysis, historical analysis, Industry standards and benchmarking, Balanced scorecard and key factor rating). Identification of Critical
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