The response of the agri-food industry to severe changes of the global economic climate Professor Michael Bourlakis Kent Business School m.bourlakis@kent.ac.uk Six winds of change (Denney-Finch, 2011) • Great correction: prosperity built on credit • Demographic timebomb: avrg no of children per woman –1.5 • New superpowers: Brazil, China, India. • Battle for resources: energy, water, food consumption • Volatile climate: floods, heat waves, forest fires • Digital revolution: Internet, mobile
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Approval Date: | Date Issued to Learner: | Final Submission Date: | Formative assessment (progress checks) hand in dates. (1)………………………… (2)……………………………… | | Unit AimThis unit provides the learner with the understanding and skills to plan strategies to improve an organisation’s supply chain.Unit introductionThis unit focuses on how the concept of supply chain management and logistics is based on the idea that every product that reaches an end user represents the combined effort of multiple
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% % !“GARNIER”! Situation%Analysis%% (Skincare%Industry)% STRATEGIC!MARKETING!(20008)! ASSIGNMENT!1! SEMESTER!2,!2013! TUTORIAL:!Wednesday!1J!2pm! TUTOR:!Katherine!Therese! Polson! PREPARED&BY:& ANITA!TANG:!558!433! ELENA!JOKIC:!539!600! EMMA!SMITH:!392!185! PHOEBE!POWELL:!586!589! SHANNON!FARGHER:!587!520! Team%members:%A.T,%E.J,%E.S,%P.P%&%S.F% ! Page%1% Table of Contents EXECUTIVE&SUMMARY&......................................................................................
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True Milk 28 CHAPTER 3: SOLUTIONS TO IMPROVE THE DISTRIBUTION CHANNEL IN DAIRY INDUSTRY 32 3.1 MEASURES TO IMPROVE THE EFFICENCY OF DISTRIBUTION CHANNEL 32 3.1.1 Product solutions: 32 3.1.2. Solutions for price: 35 3.2 SOME PROPOSED PRICING STRATEGY FOR VINAMILK 37
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| Time | Monday | 1pm to 2pm | Content 1. Introduction 3 2. Situational Analysis 4 2.1 PEST Analysis 2.2 SWOT Analysis 2.3 Current IMC Analysis 2.4 Competitors Analysis 3. Marketing Strategies 9 3.1 Marketing strategies 3.2 Target Market 3.3 Campaign Objectives 4. Campaign 11 5.1 Theme, Message and Brand Values 5.2 Promotional Tools 5.3 Campaign Budget 5.4 Schedule 5.5 Evaluation 5. Appendices
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Globalisation Drivers Cost Drivers: - Asia Production/labour cost are lower - Partnerships Simplified/supported sourcing Existing personnel within certain culture Market knowledge and experience YIP‘s Globalisation Drivers Competitive Drivers: - UK Market high competitive market Falling sales Difficult acquisition of new sites Growing threat from discounters Possible price war YIP‘s Globalisation Drivers Governmental Drivers: - Asia: Rapid liberalization of previous restrictions on retail
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Key Strategic Factors 8 G: Competitor Analysis 8 H: Attractiveness of Industry 8 I: Mission and Vision Statement 8 J: Value Chain 9 K: Financial Analysis 9 L: SWOT Analysis 10 M: Issues 10 N: Rationale for Issues 10 O: Execution Strategies 10 Strategic Recommendations Issues: As one thoroughly analyzes the Loblaw’s Companies Ltd. it is identified that Loblaw’s success is determined by their willingness to serve their customers with high quality products at a level of customer
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marketing to food firms in competitive markets. I will also discuss the emerging trends which will influence the development of new products in the future. To begin I will define marketing and explain the impact a good marketing strategy can have on firms. I will discuss what influences consumers when they purchase new products and the integral role market research plays for companies in this regard. Food marketing obviously plays a vital role for companies in competitive markets but in this essay
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|Section |Section Title |Pages | |1.0 |Executive Summery | | |2.0 |Company Data- | | | |Name & Address-
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Topic: WHOLE FOODS MARKET : VISION, CORE VALUES AND STRATEGY Contents: * Introduction……………………………………………………2 * Main activity & Target group……………….......……………2 * Geographic Market & Acquisitions………......….….....…….2 * Challenges…………………………….………………………...3 * PEST…………………………………………………………….3 * Environmental analysis………………………………………...4 * Michael Porter 5 forces model…………………………………5 * Internal analysis………………………………………………...6 * Possessed Resources ……….………….………………………
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