Far Eastern University IABF - Makati Campus Business Administration Department MARKETING STRATEGIES OF DAIRY QUEEN AFFECTING CONSUMER BUYING DECISIONS OF FEU MAKATI STUDENTS (S.Y 2015-2016) Antonio. Carla Celine P. Bascos, Princess Stephanie P. De Guia, Angely Marie P. Española, Changmi Jeoung Magboo, Mark Christian C. Margas, Ferlen Grace D. Reyes, John Lemuel Solis, Franziesca Fatima Solis 3 October 2015 Table of Contents Chapter 1 Background of the study …………………………………………………
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Name: Daryll A. Belen Sec: Midterm Exam Human Behavior Organization Task 1: 1.0 Company information Arce Dairy Ice Cream i) Background of the company The manufacture of ice cream from fresh carabao’s milk and fruits was originally conceptualized by Don Ramon Arce, Sr. and Doña Carmen Arce in 1930. Its first plant, established in 1935, was situated in Novaliches, Quezon City. In 1938, demand for the ice cream was so high that the plant had to be moved to Lepanto St. in Manila, making
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With such a strong start it would never have been anticipated that Baskin-Robbins would ever face problems with regular sales and recognition. Having been a competitive brand for over 30 years it is a wonder at how places such as: Cold Stone, Dairy Queen and Marble Slab have taken over the ice cream industry
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Enterprise Rent-A-Car: Measuring Service Quality 1. Analyze Enterprise’s Service Quality Survey. What information is it trying to gather? What are its research objectives? Enterprise used the survey to capture data about customer’s satisfaction. Management objectives are to keep current customers satisfied, improve customer service and increase car rental in the remaining 20% in the discretionary market. Research objectives to determine the level of satisfaction: Customer’s rental
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$157 billion in 2012 – on average, $1,335 annually per household.2 McDonald’s remained number one with $35.6 billion in sales, almost one-quarter of all sales by the top-50 restaurants and almost three times the sales of Subway, its closest competitor. Sales at both Subway and Table 3. Fast food restaurant sales Sales ranking Report focus 2012 sales % change 2010 2013 2012 2009 Parent company Restaurant (millions) vs 2009 (12) (18) 1 McDonald’s 1 McDonald’s
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instantly became a huge hit. Shortly after the opening of their business, Dairy Queen, another well-known brand acquired their business. Today, Orange Julius is a Dairy Queen owned company. According to Dairyqueen.com: Back then, food franchising was all but unheard of, but the new product's potential made it a natural for such a system. When the United States entered World War II in December 1941, there were fewer than 10 Dairy Queen® stores. However, shortly after the war, the
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MMAN4400 Report – Cool Moose Creamery Feasibility Analysis Group 11 MMAN4400 Engineering Management Cool Moose Creamery Feasibility Study Group 11 MMAN4400 Report – Cool Moose Creamery Feasibility Analysis Group 11 Contents Introduction ............................................................................................................................................ 3 About Cool Moose Creamery ............................................................................
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Competitor Matrix Knowing who is your competition is only part understanding the local market. You should understand how they get customers to go to their establishment? During your investigation of the industry you determined the factors which make companies in that industry successful (www.hoovers.com). How does your competition satisfy these factors for success? By understanding where your competition is doing well and where they are doing not so well can help you determine how your company
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Ventures In this essay team A will discuss the differences between horizontal, vertical and conglomerate mergers and how those differ from a joint venture. Horizontal mergers occur when two competitors merge and become a large corporation. For example, both Comcast and Time Warner cable were competitors until they merged just last year. Usually the larger company, that is the more financially sound of the two buys out the smaller less financially sound company. In that case the smaller company
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Product Haleeb foods’ different segments includes UHT Milk,Dairy products and Juices. Main Brands of Haleeb are: Haleeb Milk, Dairy queen, N’rish,,Good Day,,Tropico Nectar, Skimz etc 10. PRICE Flexible prices are the key factor of success of Nestle in global markets while maintaining its quality. Their marketing strategy includes a wide range of pricing strategy, and by doing this they can maintain their product rates at a sustainable position. fruit juices are affordable to low economy class and
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