Hortons is now almost 25% larger than its closest QSR (quick-service restaurant) competitor in Canada.” (Ibid) Since 1995, Tim Hortons has been owned by the American company, Wendy’s International. (Palmar 2005, Harris 2005) Tim Hortons was named ‘Best Managed Brand’ and ‘Most Admired Corporate Culture’ by Canadian Business Magazine (Shareholder’s Report 2005, P.6) and Marketing Magazine named Tim Hortons its 2004 ‘Marketer of the Year’ “for its winning formula of product advertising, unpretentious
Words: 8582 - Pages: 35
Environment 1 2.2. Macro-Environment - Technological Environment 2 2.3. Macro-Environment - Economic Environment 2 2.4. Macro-Environment - Political Environment 2 2.5. Micro-Environment - Competitors 2 2.6. Micro-Environment – Customers 3 2.7. SWOT Analysis 3 2.7.1 Strength 3 2.7.2 Weakness 3 2.7.3 Opportunities 4 2.7.4 Weakness 4 3. Objectives and Issues 4-5 4. Marketing Strategy 5-6 4.1. Segmentation & Targeting 5 4.2. Differentiation & Positioning 5 5. Marketing Mix 5-8 5.1. Product 5
Words: 5636 - Pages: 23
comfort in holiday resort. This paper will use analysis of STEEPG, five-forces analysis, driving forces, key success factors, resource-based analysis, capability analysis, SWOT analysis. By analyzing, the important thing can show people clearly. Then, we come up with 2 strategic options. At last, we choose one strategy which is suitable for us to go, and we make further implementation for our company. Keywords: holiday resort, considerate service, analysis Industry The history
Words: 10746 - Pages: 43
TABLE OF CONTENTS 1. INTRODUCTION TO BEIRUT BEER: 3 2. REASONS FOR CHOOSING “GERMANY”: 3 3. DIRECT ENTRY MODE: 6 TARIFFS BARRIERS: 7 NON TARIFFS BARRIERS: 8 4. SWOT Analysis: 9 STRENGHTS: 9 WEAKNESSES: 10 OPPORTUNITIES: 11 THREATS: 12 5. THE COMPETITION 13 6. OBJECTIVES 15 7. DATA COLLECTED 19 8. MARKETING MIX 20 9. IMPLEMENTATION 24 10. CONTROL 25 International Marketing Term Project MARKETNING “BEIRUT BEER” IN GERMANY By Bernard Azar, Elie Akari and
Words: 7489 - Pages: 30
Assessor name: U YE MYINT Unit Number and title: Unit 20: Sales planning and Operations Qualification: Pearson BTEC Level 5 HND Diploma in Business Submitted by: YAMIN MYO TINT Sales Planning and Operations for Toe Company Contents Introduction 2 Objectives 3 Executive Summary 4 LO 1 Understand the role of personal selling within the overall marketing strategy 6 Task (1.1) Explain how personal selling supports the promotion mix 6 Task (1.2) Compare buyer behavior and the decision making process
Words: 16647 - Pages: 67
The LEGO Company in Asia 1 2 INTRODUCTION .................................................................................................................. 3 THE LEGO GROUP ............................................................................................................. 6 2.1 PRESENTATION ................................................................................................................ 6 2.2 HISTORY ................................................................
Words: 46146 - Pages: 185
Sears Canada, Inc. (SCC) - Financial and Strategic Analysis Review Reference Code: GDRT32835FSA 290 Yonge Street, Suite 700 Toronto, ON M5B 2B8 Canada Phone Fax Website Exchange +1 416 3621711 +1 416 9414793 www.sears.ca SCC [Toronto Stock Exchange] Revenue Net Profit Employees Industry Publication Date: AUG 2010 5,201 (million CAD) 290.70 (million CAD) 11,240 Retailing Company Overview Sears Canada Inc. (Sears) is a multi-channel retailer. The company engages in providing a variety of merchandise
Words: 9930 - Pages: 40
Chapter 7 Decision making is the cornerstone of planning. Procter & Gamble set a goal of doubling its revenues over a 10 year period. The mission outlines the organization’s purpose, premises, values, and directions. Flowing from the mission are parallel streams of goals and plans. Directly following the mission are the strategic goals. These goals and the mission help determine strategic plans. Strategic goals and plans are primary inputs for developing tactical goals. PURPOSES
Words: 3896 - Pages: 16
7 3.6 MARKETING OBJECTIVES 8 3.7 SOCIAL MEDIA PLAN 8 3.7.1 STEP 1: TEAM EDUCATION AND ENGAGEMENT 9 3.7.2 STEP 2: MESSAGING 10 3.7.3 STEP 3: TACTICS 11 4 NEVERWET 17 4.1 HOW TO USE THE PRODUCT 17 4.2 MOTIVATION 17 4.3 SWOT ANALYSIS 18 4.3.1 STRENGTH 18 4.3.2 WEAKNESSES 18 4.3.3 OPPORTUNITIES 18 4.3.4 THREAT 19 4.4 TARGET MARKET 19 4.5 PRODUCT BEHAVIOUR 19 4.6 PLACE (DISTRIBUTION) 19 4.7 CHANNEL OF DISTRIBUTION 20 4.8 PRICE 20 4.9 PROMOTION 20
Words: 5090 - Pages: 21
Suppliers3.Bargaining Power of Buyers4.Product Substitutes5.Intensity of Rivalry Among Competitors | | IV Analysis 1: The Input Stage 1. Internal Factor Evaluation (IFE) Matrix 2. External Factor Evaluation (EFE) Matrix 3. Competitor Profile Matrix (CPM) | | V Analysis II: The Matching Stage1. SWOT matrix 2. SPACE matrix 3. BCG matrix 4. I/E matrix 5. Grand Strategy Matrix | | VI Analysis III: The Decision Stage 1. QSPM Matrix | | VII Strategy Recommendation | | References | | Appendices
Words: 18317 - Pages: 74
