consumer-based brand equity scale across two samples of UK and Spanish consumers. Design/methodology/approach – Brand equity was conceptualised as a multi-dimensional concept consisting of brand awareness, perceived quality, brand associations and brand loyalty. To test the brand equity scale cross-nationally a survey was undertaken in the UK and Spain. Measurement invariance was assessed using multi-group confirmatory factor analysis. Findings – The brand equity scale was invariant across the two countries. Results
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THE EFFECTS OF SALON PATRONAGE IN RELATION TO SEX APPEAL IN PRINT ADVERTISEMENTS by Sandra L. Morris A Dissertation Presented in Partial Fulfillment Of the Requirements for the Degree Doctor of Philosophy Capella University June 2006 © Sandra Morris, 2006 THE EFFECTS OF SALON PATRONAGE IN RELATION TO SEX APPEAL IN PRINT ADVERTISEMENTS by Sandra L. Morris has been approved June 2006 APPROVED: JIM MIRABELLA, DBA, Faculty Mentor and Chair RICHARD MURPHY, DBA, Committee Member ELAINE GUERRAZZI
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Organizational Strategies The approaches - description, narration, classification, and evaluation - provide a means of identifying the different sections of your paper, and showing how these sections are related to one another. Using a particular approach to establish the connections between the sections of your essay will make it easier for both you and your reader to predict what comes next and to fit the sections together. Once you have decided on an approach, you will have sections, but you
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to influence their lives, effective advertising is there is a lot of ways to measure advertising these days, but the over view of what makes an add effective is to people remember and they motivated by is it to the consumption habbits. The basic concept of effective advertising including advertising by a marketer are to inform potential customers that new products or services are imminent to exist; to persuade the customers that how the new products and services could solve customers’ problem or
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Originated in the psychological theory of reasoned action and theory of planned behavior, TAM has evolved to become a key model in understanding predictors of human behavior toward potential acceptance or rejection of the technology. The main aim of the paper is to provide an up-to-date, wellresearched resource of past and current references to TAMrelated literature and to identify possible directions for future TAM research. The paper presents a comprehensive concept-centric literature review of
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Charles Spearman - General Intelligence: British psychologist Charles Spearman (1863-1945) described a concept he referred to as general intelligence, or the g factor. After using a technique known as factor analysis to to examine a number of mental aptitude tests, Spearman concluded that scores on these tests were remarkably similar. People who performed well on one cognitive test tended to perform well on other tests, while those who scored badly on one test tended to score badly on others. He
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THE ACCOUNTING REVIEW Vol. 77 Supplement 2002 pp. 107–114 DISCUSSION OF The Relation between Auditors’ Fees for Nonaudit Services and Earnings Management William R. Kinney, Jr. The University of Texas at Austin Robert Libby Cornell University I. INTRODUCTION rankel et al. (2002) (hereafter FJN) present a timely paper using a new data set to test several propositions, including one suggested by the Securities and Exchange Commission (SEC) about the relation between nonaudit fees
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selection 3 Describing the variance in variables 3 Formulation of data requirements and general questions 3 CONSIDERATIONS FOR CASE STUDY DESIGN 3 Causal mechanisms and process tracing: clarification notes 3 Typological theory: clarification notes 3 APPENDIX - RESEARCH QUESTIONS FROM COST ACTION PARTICIPANTS 3 LITERATURE 3 CASE STUDIES AND THEIR RATIONALE This note sets some options for discussing a case study methodology for COST Action project
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A CRITICAL ANALYSIS OF THE ARTICLE “THE CRITICAL SUCCESS FACTORS OF BUSINESS PROCESS MANAGEMENT” WRITTEN BY TRKMAN (2010) COHORT 5 (BSS001-6) TABLE OF CONTENTS Pg 1. Executive summary……………………………………………………….......3 2. Introduction……………………………………………………………….…....4 3. Importance of the Study……………………………………………………....5 * BPMs relevance & Importance to Information Systems……………...5
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120 History and Theory: Introduction Assessment Brief* (*please read in conjunction with unit outline document) ---------------------------------------------------------------------------------------------------------------------------------- Key dates Assessment set: Tuesday 8 January 2013 First* group meeting (with tutors): Wednesday 24 January (studios 1,3,5) Wednesday 31 January (studios 2,4,6) (*Groups are expected to meet outside of these timetabled sessions in order to complete
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