The Authors Călin Gurău, GSCM-Montpellier Business School, Montpellier, France Abstract Purpose – The purpose of this paper is to investigate the particularities of integrated marketing communication (IMC) in the online environment. Design/methodology/approach – Both secondary and primary data (face-to-face interviews with 29 marketing or communication managers of UK online consumer retail firms) are analysed in order to identify the various meanings of the integrated online marketing communication
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A Review and Synthesis of “Cost Stickiness” Literature Mahfuja Malik School of Management Boston University Email: mahfuja@bu.edu November, 2012 1 A Review and Synthesis of “Cost Stickiness” Literature Abstract Traditional cost accounting holds the assumption that cost changes proportionately with activity. Anderson et al. (2003) show that cost increases more when activity rises than decreases less when activity falls by an equivalent amount, a behavior that they refer to as
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CHAPTER ONE INTRODUCTION 1.1 Background to the Study Since the 1960s to date, small and medium sized enterprises (SMEs) have been given due recognitions especially in the developed nations for playing very important roles towards fostering accelerated economic growth, development and stability within several economies (Yitzhaki, 2006). They make-up the largest proportion of businesses all over the world and play tremendous roles in employment generation, provision of goods and services, creating
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solution to the myriad financial complexities faced by consumers. If financial literacy is effective it should help consumers overcome issues of self-control to encourage more fiscally responsible behaviors. Both economic and psychological theories of self-control are explored, and a conceptual model using the Big Five personality trait of conscientiousness as a measure of self-control is utilized. Data for this study come from the 1997 National Longitudinal Survey of Youth (NLSY)
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[pic] ASSIGNMENT: PERFORMANCE APPRAISAL METHOD Performance Appraisal Method Critical Incident Method Definition: This format of performance appraisal is a method which is involved identifying and describing specific incidents where employees did something really well or that needs improving during their performance period. Critical incident is a method used for many sectors. An incident is critical when it illustrates what the employers
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ASEAN ECONOMIC INTERGRATION IN 2015 AND UNEMPLOYMENT RATE IN THE PHILIPPINES Elah Czarina C. Andal, CPA IR 204 INTRODUCTION A little over a year ago, the author attended a forum entitled “The Road to ASEAN Economic Community: Maximizing Opportunities and Facing Challenges.” The introduction in the forum’s invite included the following: “The 10 ASEAN member nations are moving towards integration, with the goal of forming an ASEAN Economic Community (AEC) by 2015. Designed to boost regional resilience
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theoretical analysis of what it means to understand a concept and how that understanding can be constructed by the learner. This leads to the design of an instructional treatment that focuses directly on trying to get students to make the constructions called for by the analysis. Implementation of instruction leads to the gathering of data, which is then analyzed in the context of the theoretical perspective. The researchers cycle through the three components and re ne both the theory and the instructional
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framework is not clearly identified; however, a tentative theory is proposed since a tentative theory “has had minimal exposure to critique by the discipline, and has had little testing” (Burns & Grove, 2009). b. The discussion of the conceptual framework is limited to the model of impaired sleep. The linking of the concept of impaired sleep to independent variables of the Fatigue countermeasures program for nurses (FCMPN). The major study concepts include: sleep deprivation (inadequate sleep), sleep
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Journal of Management http://jom.sagepub.com/ The Role of Sampling in Strategic Management Research on Performance: A Two-Study Analysis Jeremy C. Short, David J. Ketchen, Jr. and Timothy B. Palmer Journal of Management 2002 28: 363 DOI: 10.1177/014920630202800306 The online version of this article can be found at: http://jom.sagepub.com/content/28/3/363 Published by: http://www.sagepublications.com On behalf of: Southern Management Association Additional services and information
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The current issue and full text archive of this journal is available at www.emeraldinsight.com/1355-5855.htm Brand extension: using parent brand personality as leverage Angelina Nhat Hanh Le and Julian Ming Sung Cheng Business Administration Department, National Central University, Chung-Li City, Taiwan, Republic of China Brand extension 599 Yueh Hua Lee Department of Business Administration, Tamkang University, New Taipei City, Taiwan, Republic of China, and Megha Jain Department
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