Rajeev Batra, Aaron Ahuvia, & Richard P. Bagozzi Using a grounded theory approach, the authors investigate the nature and consequences of brand love. Arguing that research on brand love needs to be built on an understanding of how consumers actually experience this phenomenon, they conduct two qualitative studies to uncover the different elements (“features”) of the consumer prototype of brand love. Then, they use structural equations modeling on survey data to explore how these elements can be
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Decision Sciences Volume 38 Number 1 February 2007 Journal compilation C C 2007, The Author 2007, Decision Sciences Institute Decision Sciences Research in China: Current Status, Opportunities, and Propositions for Research in Supply Chain Management, Logistics, and Quality Management∗ Xiande Zhao Department of Decision Sciences and Managerial Economics, Chinese University of Hong Kong, Shantin, NT Hong Kong, e-mail: Xiande@baf.msmail.cuhk.edu.hk Barbara B. Flynn† Kelley School
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Interpretive Research Aiming at Theory Building: Adopting and Adapting the Case Study Design Antonio Díaz Andrade The University of Auckland Business School, Auckland, New Zealand Although the advantages of case study design are widely recognised, its original positivist underlying assumptions may mislead interpretive researchers aiming at theory building. The paper discusses the limitations of the case study design for theory building and explains how grounded theory systemic process adds to the
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Background to the Study The effect of training and manpower development on employee’s productivity and organization performance has attracted considerable interest in the analytical and empirical literature. On the whole, human resources management theory has paid considerable attention to this debate; however, the theoretical predictions are ambiguous. Depending on their underlying assumptions, some approaches predict that the performance of an organization is necessarily based on innovative labour
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Alpha: 8 d. Fama-French Model 10 2.2 Assumption to Models ……………………………………………………………………11 2.3 Possible Results ……………………………………………………………………………11 2.4 Limitations of the traditional models ……………………………………………………12 3.0 Academic Review 14 3.1 Types of Analysis Applied in Currency Markets ……………………………………14 3.2 Empirical Literature Review ……………………………………………………………17 3.2.1 Hedging in the Currency Market ……………………………………………………19 4.0 Individual Currency Index Returns ……………………………………………………20 4.1.1 The Factors
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Piaget’s theory of epistemology and cognitive development are both referred to as genetic epistemology. Jean Piaget’s specific concern was on cognitive or intellectual development of a child and manner in which minds progress and process knowledge. Piaget’s fundamental thesis was based on the fact that children’s first grow theories of self-centric about the environment they are living in or about persons and objects in that environment. Secondly, children normally base the theories on the personal
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-Spanglish........................................................................................................6 3.-Data and methodology..................................................................................................8 4.-Analysis.........................................................................................................................9 5.-Conclusion...........................................................................................................
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estimate the change in productivity following the implementation of IT. The results from both regression analysis and Data Envelopment Analysis (DEA) indicate significant productivity gains following IT implementation, documenting the value impact of IT in a public accounting firm. Keywords: public accounting; information technology (IT); IT productivity; IT adoption; data envelopment analysis. Data Availability: The confidentiality agreement with the firm that provided the data for this study
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Question: Impact of risk and uncertainty on business growth and sustainability in Nigeria. Introduction Business Risks Facing Small and Medium Enterprises (SMEs) and large firms operate in the same business environment but there are evidences that they derive different benefits and opportunities therein. More so, they are exposed to diverse categories of risks. This is because of their differences in economic capacity including asses to human capital and material resources. Kelkar (2008) posits
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mentioned in the work of Douglas et al. (2004) as “the obligation of managers to choose and act in ways that benefit both the interests of the organization and those of society as a whole.” Commission of the European Communities defines CSR as a concept by which “companies decide voluntarily to contribute to a better society and a cleaner
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