Final Exam Questions Course 62.601 (Customers and Markets) Fall 2014 / Professor Tao (Tony) Gao Question 1: I recommend CDT to introduce accessories for music, movies and video game fans as a new category of products. These accessories include posters, clothes, cups, and so on. These accessories related to a specific movie or famous star, for instance, a T-shirt with a theme of Star Wars. As CDT is a store for music lover and movie lover, this new category can attract these customers’ attention
Words: 3731 - Pages: 15
IWIM - Institut für Weltwirtschaft und Internationales Management IWIM - Institute for World Economics and International Management Why did Wal-Mart fail in Germany? Andreas Knorr and Andreas Arndt Materialien des Wissenschaftsschwerpunktes „Globalisierung der Weltwirtschaft“ Band 24 Hrsg. von Andreas Knorr, Alfons Lemper, Axel Sell, Karl Wohlmuth Universität Bremen Why did Wal-Mart fail in Germany? Andreas Knorr and Andreas Arndt Andreas Knorr, Alfons Lemper, Axel Sell
Words: 4978 - Pages: 20
Sheffield Hallam University | Supply Chain Management | Just – in – Time approach | | [Type the author name] | 4/26/2013 | Student ID: Tutors name: | Word count: 2500 Question: Supply Chain Management is a term used to describe the relationship that exists between an organisation and its network of suppliers and buyers. Just-in-Time (JIT) management is the ability of an organisation to integrate its systems and processes with that of the supply network. Describe a supply
Words: 2650 - Pages: 11
Abstract In the summer of 2013, I received summer employment in one of the many manufacturing facilities the company, ALDI, utilizes in the southern United States. As a junior employee, I was tasked with analyzing the utilization of current resources and find the superlative combination of the resources available. However, as an undergraduate student, I had not studied mathematical formulas that would allow me to find the optimal solution. In this paper, I will use both linear optimization and goal
Words: 3424 - Pages: 14
Introduction 2 2. European Telecoms: Going mobile Again- The Economist Dec 20th 2014 2 2.1. Ryanair Warns Plunging Oil Price Will Hurt Profits–The Guardian Feb 02nd 2015 3 2.2 Aldi and Lidl set to win holiday season again as shoppers shy away from Asda, Tesco, Morrison and Sainsburys- The Guardian Dec 16th 2014. 5 3. Conclusion 6 4. References 8 1. Introduction This report aims to recognize key economic factors that are affecting three different firms and provides a clear link between the discipline
Words: 2506 - Pages: 11
Reed Supermarkets Growth Action Plan Prepared By: Vishal This document explores the Industry of Supermarkets, Industry players and Competition and outlines the Growth Action Plan for 2011 to be driven by Meredith Collins, VP of Marketing, Reed. Reed Supermarkets Growth Action Plan 2011 Action Plan for Reed’s Growth 2011 Background: Meredith Collins, VP of Marketing, Reed, needs a plan for 2011 to execute to grow its current market share from 14% to 16%. Margins for error are negligible
Words: 3275 - Pages: 14
Action Plan for Reed’s Growth Background: Meredith Collins, VP of Marketing, Reed, needs a plan for 2011 to execute to grow its current market share from 14% to 16%. Margins for error are negligible as competition has intensified in every segment and current economic conditions aren’t looking good. Recommendations for Growth: Stop the dollar special for each week: 1st step is to stop the dollar special promotion immediately. This is not consistent with the brand equity and positioning built
Words: 2395 - Pages: 10
Substitutes 10 3.2.3 Bargaining Power of Suppliers 10 3.2.4 Bargaining Power of Buyers 10 3.2.5 Competitive Rivalry within the Industry 10 4. How Lidl adds value to its strategic position 11 5. The sustainability of Lidl’s strategic position 13 6. Conclusion 13 7. Bibliography 14 Introduction The purpose of this report is to carry out a strategic evaluation of the hard discount food retailer Lidl. It will cover the following key items • An analysis of the competition within the food
Words: 3567 - Pages: 15
Quality assurance 6 Performance of employees 6 Payment system interruption 7 Supplier and natural disaster 7 6.0 Risk register 7 7.0 Risk treatment 9 Risk treatment schedule 9 Risk treatment action plans 10 8.0 Recommendations 11 9.0 Conclusion 12 10. References 13 1.0 Introduction According to AS/NZS ISO 31000:2009, risk management consists of 6 components which are establishing context, identifying risks, analyzing risks, evaluating risks, treating risks and monitoring and reviewing
Words: 2368 - Pages: 10
| Have supermarkets become too big to the extent that they are damaging competition? Executive Summary Table of Contents 1. Introduction 3 2. Economic Structure 4 3. Non-Price Factors 7 4. Legal Framework and Political Structure 8 5 Conclusion 9 6 Recommendations 9 7 References 9 8 Appendices 9 1. Introduction 2.1 Purpose The purpose of the report is to decide whether supermarkets have become too big to the extent that they are damaging competition by explaining and
Words: 2365 - Pages: 10