Mehta Associate Consultant EXECUTIVE SUMMARY Even with all the money spent in handling the communications around a brand, so much of a consumer’s intellect of a brand comes through the retail experience. This is particularly true in a retail environment where ensuring brand and retail consistency can be more stimulating than with the manufacturing of products. The entire sense of the retail store strengthens the brand’s image of friendly, easy-to-use and stylish computer. Retail today has changed
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Synopsis for the Partial Fulfillment of Degree Green Marketing Itisha Gupta Intg. BBA+MBA (O&G) Under The Guidance of: Mr. Rajeev Kumar Ranjan Assistant Professor College of Management & Economic Studies University of Petroleum and Energy Studies Dehra Dun - 248007 CONTENTS: 1. Introduction and Discussion of the Research problem. 1.1 Introduction 1.2 Problem Discussion 2. Literature Review 3. Methodology 3.1 Research Objectives 3.2 Research Strategy and Approach 3.3 Method Analysis
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INDIAN BANKING SYSTEM – ROLE AND CHALLENGES Banking Industry creates a chain of economic activity in the country. When a bank lends, it is followed by a number of activities like investment, production, employment etc., finally the effect of it is reflected on the economy. The economic implications of banking activity can be mentioned as removal of poverty, promotion of employment opportunities, encouraging savings, improving capital market etc., with more banking activity, economic growth
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to invest in production facilities, job creation, and technology in Indian market. Openness to trade entails the following measures: 1.1 Trade facilitation: Addressing border and information bottlenecks a. As goods cross borders in GVCs, primarily as inputs and then as final products, fast and efficient customs and port procedures will play an essential role to smoothen operations in supply chains. To compete globally, Indian firms require lean inventories to respond swiftly to demand; and reduce
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ORIENTATION OF INDIAN B2B FIRMS The Journal of IIMT Dr. Atanu Adhikari Indian Institute of Management Kozhikode Kerala, India Prof. Manpreet Singh Gill faculty of marketing with L.G.C Ludhiana, India Journal of Services Research, Volume 11, Number 2 (October 2011 - March 2012) ©2011 by Institute for International Management and Technology. All Rights Reserved. Market orientation in B2B industry, both in developed as well as developing countries, acts as the implementation part of marketing. In very
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choose Napoli as a GM for Indian company. He thought that only a young person can adapt himself to a different culture and he relies on him for making strategic plans. I think, he is a well-educated man with an orderly family life. As he is younger than the others, I agree that he can adapt easily but he is lack of experience in some aspects. Since his colleagues mentioned he is impatient, hard driving and very communicative and these properties are not acceptable in Indian culture. Napoli, first
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Ginger Hotels Name Grade Course Tutor’s Name 25-3-2013 Outline i. Introduction ii. The generic strategy iii. Strengths iv. Weaknesses v. Human resource and Marketing policies vi. Recommendations Introduction Ginger hotels are subsidiaries of the Indian Hotels Company Limited (IHCL). These hotels are based in India and have been in operation for more than six years. These hotels were established by Roots Corporation Limited. This paper will explore
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diverse and passionate community of individuals and small businesses. eBay offers an online platform where millions of items are traded each day. The objective at eBay was to “to develop the work ethic and culture of eBay as a fun, open and trusting environment and to keep the organization focused on the big picture objectives and key priorities. The company market capitalization had surpassed that of even Amazon.com, making it the “world’s most valuable Internet retailer”. Pierre Omidyar, founder, is
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Training and Development- IndianOil _______________________________________________________________________ _ TRAINING AND DEVELOPMENT Introduction Every organization needs to have well trained and experienced people to perform the activities that have to be done. Training is a process of learning a sequence of programmed behaviour. It is application of knowledge. It gives people an awareness of the rules and procedures their current job and prepare them for an intended job. Development is a
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- PAGE 33-40 * COCA-COLA INDIA - PAGE 41-42 * PRODUCTS IN INDIA - PAGE 42-46 * MARKETING MIX - PAGE 49-58 * PESTLE ANALYSIS
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