used as reference by professors and academicians who are teaching online consumer behaviour. 1.5 Significance of study This study is significant because it is going to provide with recommendations to Sangam Direct which can be used as to plan marketing strategies by the store so as to create awareness in the market, to fight competition and also to increase its market share. This research’s main
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Abstract The aim of the study is to present the current scenario of the pharmaceutical industry in Bangladesh. In Bangladesh, the pharmaceutical sector is one of the most developed hi-tech sectors, which is contributing in the country’s economy. After promulgation of Drug Control Ordinance -1982, the development of this sector was accelerated. The professional knowledge, thoughts and innovative ideas of the pharmaceutical professionals working in this sector are the key factors for this development
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cing iOn Tablet:Price strategies and Channel Matthew Barela, Rhonda Berdan, Maila Finch, Desilyn Forbes, Seyed Saboohi, Shailin Suthar MKT/571 November 18, 2012 Armando Salas-Amaro iOn Tablet:Price strategies and Channel As technology becomes more advance and more efficient, Ion will service the medical fields in Canada. This will allow the doctors as well as hospitals to save time and will save the medical community money in administrative cost
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SAGE India website gets a makeover! Global Products Enhanced Succinct Intuitive THE Improved Interactive Smart Layout User-friendly Easy Eye-catching LEADING WORld’s LEADING Independent Professional Stay tuned in to upcoming Events and Conferences Search Navigation Feature-rich Get to know our Authors and Editors Why Publish with SAGE ? World’s LEADING Publisher and home and editors Societies authors Professional Academic LEADING Publisher Natural World’s Societies THE and LEADING
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Chapter 1. Introduction ENTREPRENEURSHIP DEVELOPMENT Unit -1: Entrepreneurship concept- Entrepreneurship as a Career- Entrepreneur-Personality Characteristics of Successful. Entrepreneur- Knowledge and Skills required for an Entrepreneur. What Is Entrepreneurship? Entrepreneurship can be defined by describing what entrepreneurs do. For example: "Entrepreneurs use personal initiative, and engage in calculated risk-taking, to create new business ventures by raising resources to apply
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of markets into homogenous groups of customers, each of them reacting differently to promotion, communication, pricing and other variables of the marketing mix. Market segments should be formed in that way that difference between buyers within each segment is as small as possible. Thus, every segment can be addressed with an individually targeted marketing mix. The importance of market segmentation results from the fact that the buyers of a product or a service are no homogenous group. Actually, every
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INTERNET`S ENTRY INTO THE ADVERTISING WORLD HAVING captured one bastion after another, the communication revolution is now all set to change the way people do business. It’s amazing how the business environment has changed dramatically in the last two decades. Who could have imagined the world would become such a small and dynamic marketplace where one can transact Business or receive information with little or no human interface? Who could have imagined that a seller’s market would soon become
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INTRODUCTION Theory & Concept “A business has two – and only two – basic functions: marketing and innovation.” -Peter Drucker The rapid pace of change and intense competitive pressure in today’s marketplace demand that brands continuously innovate and reinvent themselves to maintain their relevance and market position. In this context, brand repositioning and other revitalization strategies have become a business imperative for battling brand erosion. The appeal of brand repositioning is
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Individual assignment 1. Through illustrative cases, examine the drivers of divestment from emerging markets. 2. Advise an established multinational or small-medium enterprise on an appropriate foreign market entry strategy Candidate Number : Word Count Examiner Place Degree Course Date : : : : : : 59552 2746 Professor Dr Joseph Amankwah-Amoah University of Bristol MSc Management International Business March, 2013 Table of Content I Table of Content I. List of Abbreviations .
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A “Calibrated Approach”: Pharmaceutical FDI and the Evolution of Indian Patent Law Web version: August 2007 Authors: Katherine Connor Linton and Nicholas Corrado1 Abstract India has charted its own intellectual property (IP) path over the last 35 years, attempting to foster the growth of a domestic pharmaceutical industry and access to medicine while, more recently, also addressing the requirements of the international IP regime. Multinational companies (MNCs) have responded to India’s movement
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