Metro Cash & Carry A German Wholesaler’s foray into the Indian Markets Case Analysis Table of Contents S No. | Topic | Page No. | 1 | Introduction | 3 | 2 | China | 5 | 3 | China – Challenges | 5 | 4 | Russia | 6 | 5 | Russia – Challenges | 6 | 6 | India | 7 | 7 | India – Challenges | 8 | 8 | Recommendations | 9 | 9 | Conclusion | 9 | 10 | Appendix A | 10 | Introduction & Business Model The Metro Group is one of German’s largest trade and retail group
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COMPETITIVE STRATEGY MICROMAX –THE INDIAN INNOVATOR Can Micromax make the leap from Indian to global brand? Faculty Guide: Naveen Coomar SUBMITTED BY: ANKUR MAKHIJA ROLL NO .55 IIFT PT 12-15 What is Competitive Strategy? Competitive Strategy is defined as the long term plan of a particular company in order to gain competitive advantage over its competitors in the industry. It is aimed at creating defensive position in an industry and generating a superior ROI (Return on Investment)
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extremely important role in communications as if the public doesn't know your item is for sale it will not sell. In the context of the marketing mix, promotion represents the various aspects of marketing communication, that is, the communication of information about the product with the goal of generating a positive customer response. Marketing communication decisions include: • Brand Co-creation. • Promotional strategy (push, pull, etc.) • Advertising
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Dissertation Submitted to the Padmashree Dr. D.Y. Patil University In partial fulfillment of the requirements for the award of the Degree of MASTERS IN BUSINESS ADMINISTRATION Submitted by: ANUJA BHEKANE MBA (ENTREPRENEURSHIP) Roll No.10117 Research Guide: Dr. Rashmi Gopinathan Department of Business Management Padmashree Dr. D.Y. Patil University CBD Belapur, Navi Mumbai PENETRATING FOR THIS THE FIRST STAGE OF RETAIL OUTLET DECLARATION I hereby declare that the dissertation
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Project Report On ANALYSIS OF CUSTOMER SATISFACTION WITH RESPECT TO MOTOROLA MOBILE PHONES Submitted in partial fulfillment for the award of degree for 3year course in BBA (3rd year) 2005-2008, Submitted by: certificate This is to certify that the project report titled " Analysis of customer satisfaction with respect to Motorola Mobile phones" is submitted in partial fulfillment of the degree of " Bachelors of Business Administration" at New Delhi Institute of Management, New Delhi
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2013 Brand Audit: Casuarina Curry By Ashwin Joseph Ashwin Zenev Jerome Balaji Balakrishnan Madhumita Srinivasan 12772487 12774782 12770282 12772343 Submitted To : Dr. Lisa Tombalabkian EXECUTIVE SUMMARY Extant branding literature holds that, strong brands evoke brand associations that are differentiated readily from direct competitors. Additionally, brand theory asserts that the most powerful and enduring consumer-based brand associations deal with the intangible or abstract characteristics
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SYLLABUS INDIAN BUSINESS ENIRONMENT MBA–2nd SEMESTER, M.D.U., ROHTAK External Marks : 70 Time : 3 hrs. Internal Marks : 30 UNIT-I Nature, components and determinatnts of business environment; basic nature of Indian economic system; relation size and growth of public and private corporate sector, social responsibility of business; broad features of India's now economic policy. UNIT-II Trend and pattern of industrial growth; review of industrial policy developments; industrial licensing
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Determining Your Perfect Position John Doe LDR/531 Catherine Garcia University of Phoenix July 1, 2012 Shershah Cuisine of India is a family owned Indian restaurant that is currently expanding its operation by opening five more restaurants and creating a marketing team in which to bring in new business such as large parties such as weddings. In the course of this expansion, many new positions will be necessary in order to ensure the successful opening of five new restaurants
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Formulation & Implementation Ranbaxy Laboratories Ltd 1. Summary: Indian pharmaceutical industry is estimated at $8 billion in 2013 and had been growing at an average rate of 8–9 %. The industry was highly fragmented with more than 1000 players out of which 30% of market was controlled by top ten companies and the rest of 70% by small companies. The Global pharmaceutical industry was estimated at $ 600 billion in 2013. Indian pharmaceutical industry has become more innovative and enterprising with
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Running head: Managing Service Supply Relationships. Managing Service Supply Relationships Danny Lingham Glion Institute of Higher Education Managing Service Operations in the Evolving Business Environment Word Count 2,514 Statement of Authorship I certify that this assignment is my own work and contains no material, which has been accepted for the award of any degree or diploma in any institute, college or university. Moreover, to
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