SYLLABUS INDIAN BUSINESS ENIRONMENT MBA–2nd SEMESTER, M.D.U., ROHTAK External Marks : 70 Time : 3 hrs. Internal Marks : 30 UNIT-I Nature, components and determinatnts of business environment; basic nature of Indian economic system; relation size and growth of public and private corporate sector, social responsibility of business; broad features of India's now economic policy. UNIT-II Trend and pattern of industrial growth; review of industrial policy developments; industrial licensing policy;
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internalization advantage including four major motives: market-seeking, resource-seeking, efficiency-seeking and strategic asset seeking (Gao, Liu, & Zhou, 2013). Market seeking Firms aim to capitalise on ownership of well-established brands, marketing skills and overseas distribution networks by seeking large foreign markets (Buckley, Forsans, & Munjal, 2012). Since China’s WTO accession, because of over-capacity in some sectors, Chinese manufacturers have started to invest in developed countries
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Marketing - Marketing Mix and Consumer Behaviour: The key is the research. Francesco Giunta Consumer Behaviour: The key is the research. Marketing over the last two decades has made significant progress in terms of segmentation, positioning and targeting of the product. In this progress is included the core aspect of consumer behaviour. The study of such behaviour is a necessity for any company in any business, regarding this it is interesting the analysis of consumer behaviour in purchasing
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RAJASTHAN TECHNICAL UNIVERSITY, KOTA A Project Study Report On Training Undertaken at Indusind Bank logo Titled “BASIC BANKING AT INDUSIND BANK LTD.” Submitted in partial fulfillment for the Award of degree of Master of Business Administration [pic] Submitted To: Submitted By: Ms. Dimple Arya Chandra Sekhar Charan HR Manager MBA IIIrd Sem. 2009-2011 G D MEMORIAL COLLEGE OF MANAGEMENT
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Semester Number of credits Lecturer Email of the lecturer Prerequisites Form of studies Teaching language GRAV009 Advanced Topics in International Marketing Compulsory Graduate Graduate school 1 2 st nd 6 ECTS; 36 hours of class work, 126 hours of self-study Prof. Dr. Hemant Merchant hemant.merchant@yahoo.com Marketing, International Marketing; Programme requirements (pre-reading) Consecutive (Evenings & Online) English COURSE ANNOTATION This course is designed to facilitate a more “applied/practical”
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Working Paper No. 213 Determinants of Regional Patterns of Manufacturing Exports: Indian Firms since the Mid-1990s Jaya Prakash Pradhan Keshab Das January 2013 Gujarat Institute of Development Research Ahmedabad Abstracts of all GIDR Working Papers are available on the Institute’s website. Working Paper No. 121 onwards can be downloaded from the site. All rights are reserved. This publication may be used with proper citation and due acknowledgement to the author(s) and the
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...03 Crocs in India : To reposition or not? ............................................................................04 The best way to reposition ...........................................................................................06 Conclusion.................................................................................................................07 References..................................................................................................................08
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Analysis: The Indian Airline Industry A PEST analysis is an analysis of the external macro-environment that affects all firms. P.E.S.T. is an acronym for the Political, Economic, Social, and Technological factors of the external macro-environment. Such external factors usually are beyond the firm's control and sometimes present themselves as threats. For this reason, some say that "pest" is an appropriate term for these factors. Let us look at the PEST analysis of the Indian aviation sector:
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word of mouth is an important message carrier in rural areas. Infect the opinion leaders are the most influencing part of promotion strategy of rural promotion efforts. The experience of agricultural input industry can act as a guideline for the marketing efforts of consumer durable
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Meaning of Service Marketing A Service is an economic activity that is intangible or not be touched, not be stored, and not be owned. Postal service delivering mail is a Service, and the use of expertise like person visiting a doctor is also a service. A service is consumed at the point of sale and does not result ownership. A product is material or tangible in nature, can be touched, can be stored, and a product can also be owned, but it is not so in case of a service. Defining Service Services
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