capture the new age generation in the comic industry and to explore various avenues of investment. 2. About Amar Chitra Katha Since its inception in 1970s, Amar Chitra Katha witnessed success by entering the niche segment of comic industry, the Indian traditional method of storytelling and transfer of mythological knowledge. It became popular in early 80s with all-time favourite titles like “The Mahabharata” and later by “Tinkle”. A. Challenges of ACK Since 90s, with the entry of colour televisions
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OBJECTIVE To understand the CUSTOMER RELATIONSHIP MANAGEMENT in automotive industry (in passenger cars) & than sync it with CRM of HYUNDAI MOTORS. INTRODUCTION OF TOPIC To understand the real business scenario about the practice of CRM in Indian Automotive industry & than compare it with HYUDAI motors in passenger cars. The automobile industry in India is the tenth largest in the world with an annual production of approximately 2 million units—is expected to become one of the major global
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|Contents | |Title |Page no. | |Introduction |01 | |Model of consumer behavior
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Mr. James L. Jones Abstract The purpose of this paper is to fulfill the requirements of, MKT640-1203B-05, A Managerial Approach to Marketing, Unit-4 Individual Project. Utilizing what has been taught and course documents to complete the Basic Healthcare Administrators Course comprehensive Strategic Marketing Plan. A Managerial Approach to Marketing Introduction: The purpose of the Basic Healthcare Administration Course (BHAC) is to prepare military employees with the basic concepts
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Assignment Two: Crown (Casino Operations) Issue One: The chosen organisation is Crown, with our team’s focus specifically on casino operations in the High End and Mass Market segments to allow a more detailed analysis of the marketing mix and future direction of the brand. Crown has a strong value proposition, highlighted as the Asia Pacific leader in integrated gaming, entertainment and resort facilities, with gaming operations in a broad and highly lucrative market segment both within Australia
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Food and Beverage Operations Management Student ID: 109700 Student Name: Rachel Gathoga Unit Name: Food and Beverage Operations Management Unit Code: L/601/1791 Dinesh Bist 15th June 2012 Part 1 Part A Discuss the characteristics of food production and food and beverage service systems? Food production can be seen as the system of food movement from the purchasing of the product or foods to the serving. The product result could lead to what is called a ready to serve state. This
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Enhancing Competitiveness: Moving from Supply Chain to Demand Chain Management Dr. Pankaj M. Madhani Introduction Supply chain involves all activities associated with the flow and transformation of goods as well as the related information flows from the raw material stage, through to the end user. Supply chain is defined as the integration of key business processes from customers through original suppliers that provide products, services, and information that adds value for end users and other
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commerce (later called JRC commission) to formulate some recommendations for the rapid growth of the software industry in Bangladesh. The commission identified four problematic functional areas namely: fiscal, human resource, infrastructure, and marketing, and provided some recommendations to overcome the barriers in software development in our country. By accepting these recommendations (however, some of these recommendations are yet to be implemented), the government had set a target to export
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Mc-Donald Vs Domino’s - Comparative Analysis Determinant Of Choosing Fast Food Restaurant And Their Service Quality BY:- ANUJ CHAUHAN (FINANCE + MARKETING) ITM UNIVERSITY, SITHOLI, GWALIOR ABSTRACT SERVICE QUALITY Parasuraman et al. (1988) introduced a 22-item scale, called SERVQUAL, for measuring service quality, the model has been widely adopted across industries. The scale was tested in 4 service settings different from those of the original test: a dental school patient
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Retention Strategies Customer Retention Strategies Project Report on Customer Retention Strategies Table of Contents Introduction 4 Executive Summary 5 Jabong 6 Myntra.com 8 Airtel 10 Starbucks 12 Big Bazaar 14 BSNL 16 Comparison 18 Conclusion 19 References 20 Introduction Customer Retention is the activity that a selling organization undertakes in order to reduce customer defections. A company’s ability to attract and retain new customers, is not only related to its product or
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